Simon Etchells is a Head of Up Finland at Up There, Everywhere. He possess expertise in video games, product marketing, online marketing, social games, marketing strategy and 24 more skills. Colleagues describe him as "Simon and I have known each other for 8+ years and worked together for about one year. I have been most impressed by his vast knowledge, contacts and experience in the video games industry and in consumer marketing. He brings to the table a very unique and creative perspective with a genius execution plan for any level of project regardless the budget or timeline. He is extremely talented in pulling people and resources together to accomplish the deliverable beyond the expected level of quality. I believe he is a geniune catch for any company which is serious about building brands and creating a sustainable competitive advantage with their marketing strategy and execution." and "Simon is expert in global consumer understanding and communication strategy. He excels in developing strategic marketing plans for complex products, especially in the digital and mobile entertainment fields. Simon has a great team attitude, is fun to work with, and is very accomplished and unfazed when faced with challenging marketing situations often presented by high-tech consumer offers. Simon uses his wide network of people and vendors to help build successful solutions. Simon and I worked on a vast array of Nokia global projects together, and I would highly recommend his services."