Eliza Gilbert Email & Phone Number

Hoboken, Nj, Us

Hoboken, New Jersey, United States

Manage, own, and operate a design business providing professional web & print design services to individuals and small business clients, including design strategy, content creation/ copywriting, UX, front-end development, SEO guidance, and graphic design. Define & execute marketing strategy to secure business and drive brand awareness.

Collaborated with clients to create vision and conceive designs. Utilized HTML, CSS, and JavaScript to implement website designs and content. Created original art and graphic design for corporate identity packages, advertising, newsletters, brochures, and collateral materials.Key Achievements:- Redesign of golf resort website increased traffic by 133% and sales inquiries by 18%.

Promoted to Consultant after three years to a consulting position within full-service Human Capital Practice with over $8,000,000 in annual revenue.CONSULTINGDeveloped and managed trusted relationships with clients and colleagues; clients ranged in size from 3,000 - 50,000+ employees. Served as national best practice consultant/resource for website implementations and strategy. Defined effective communication strategies based on client’s culture and needs.SALES & MARKETINGResearched technology and trends; analyzed business landscape and developed new web services and strategies. Generated pricing models for communication products and services. Managed, coordinated, and implemented design of marketing materials and user interface prototype website (sales demo).IMPLEMENTATION & DESIGNCollaborated with clients and teams to conceptualize, design and implement websites and corporate extranets with intuitive interfaces to guarantee successful end-user experiences. Interpreted and translated complex benefits information into effective employee communication campaigns and collateral.TEAM MANAGEMENTManaged team workload; allocated resources; set and communicated team objectives, timelines, and ownership. Provided coaching and guidance to team members; solicited input and feedback on work processes and deliverables; encouraged sharing knowledge, information, and expertise to build consensus of ideas. Performed periodic quality governance reviews of team’s work; monitored team successes and opportunities for improvement.Key Achievements:- Won a total outsourcing solution project with a contract value of $8 million over five years through collaboration with partners in communications, employee benefits outsourcing, and senior leadership.- Created and conducted persuasive sales and marketing presentations resulting in ten new clients and generating 22% organic growth.

IMPLEMENTATION & DESIGNCollaborated with clients and teams to conceptualize, design and implement websites and corporate extranets with intuitive interfaces to guarantee successful end-user experiences. Interpreted and translated complex benefits information into effective employee communication campaigns and collateral. Served as liaison between multiple internal departments and unified three lines of business around specific client-focused strategies and implementations. Conceived original art and graphic/layout design for corporate identity packages, advertising, newsletters, brochures, and collateral materials.SALES & MARKETINGResearched technology and trends; analyzed business landscape and advised on new services and strategies; balanced short and long term goals. Responded to RFPs and suggested pricing models for communication products and services. Managed and coordinated design of marketing materials and user interface prototype website (sales demo).TEAM MANAGEMENTProvided coaching and guidance to team members; solicited input and feedback on work processes and deliverables; encouraged sharing knowledge, information and expertise to build consensus of ideas. Performed periodic quality governance reviews of team’s work; monitored team successes and opportunities for improvement.Key Achievements:- Led development of dynamic communication content web application (WCMS); sales revenue of $300,000 in six months of release recouped development cost.- Created and conducted persuasive sales and marketing presentations resulting in ten new clients and generating 22% organic growth.- Managed and partnered on more than 35 web-based benefits administration implementations and employee communication campaigns involving budgets up to $250,000.

Collaborated with clients to create vision and conceive designs. Utilized HTML, CSS, and JavaScript to implement website designs and content. Created original art and graphic design for corporate identity packages, advertising, newsletters, brochures, and collateral materials.

Created graphic/layout design for a variety of advertising customers. Designed online banner advertising.

Member of Internet development/design team. Prepared images and text for web. Cleaned up HTML and posted weekly site until new structure completed in December 2001.

Promoted after two years to a specialist position within Corporate Communication department.Conceptualized and designed corporate Internet site. Edited and designed corporate newsletter; created original art and graphic/layout design for corporate identity packages, advertising, newsletters, brochures and collateral materials. Managed all pre-press and service provider material, working closely with regional print providers and advertising venues. Assisted in the development of advertising campaigns. Supervised summer interns.Key Achievements:- Reduced yearly print and materials budget over 50% by streamlining printing costs and consolidating procedures.- Six (6) COMPASS disc rewards for customer service

Edited and designed agency newsletter and human resources materials. Designed and maintained employment and orientation databases. Maintained orientation materials; coordinated and facilitated bi-weekly orientation.Key Achievements:- COMPASS Trainer: One of 80 employees selected to lead COMPASS training (customer service program) for 1400 CCP employees