Salesforce Administrator
Chicago, Illinois, United States
Served as the solo administrator for the Private Wealth Management Salesforce org with over 325 users.Supports Salesforce integration to Practifi, documented complex business process features, conducted discovery and demos of core functionality, internal analysis of field usage, wrote and tested user acceptance testing stories.Collaborates with front end stakeholders to identify project needs, communicate deadline estimates and product capabilities, conduct data analysis, develop, and present proof of concept to collect feedback for development.Manages PWM side of Cross-Sell-Referral process and generation of Investment Banking leads being sent over from Investment Banking instance of Salesforce to the Private Wealth Management Salesforce Org. Guides Salesforce side of Integrated Financial Services integration by acting as the SME to support pilot test groups, interface with stakeholders, conduct process analysis, and communicate project risks and blockers. Maintains standard objects configuration and created custom objects, modified, and adjusted page layouts, wrote validation and workflow rules, created process builders and flows, performed data analysis & data cleanup.Oversees PWM Salesforce integration with LinkPoint, a third-party software that connects Salesforce to Outlook, to optimize client communication, email storage, and activity tracking of clients. Operated Salesforce support inbox to quickly support & troubleshoot issues, research solutions, promote best practices and provide excellent and rapid communication back to end users. Utilizes SCRUM and Agile methodology to manage workload and collaborate with Salesforce product delivery team while providing optimal deliverables and improvements in a timely and efficient manner.