Ethan Chen Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Sydney, New South Wales, Australia

As a Digital Manager, I specialized in planning, executing, and optimizing digital marketing campaigns across various platforms, including YouTube, Meta, TikTok, Reddit, and programmatic channels like The Trade Desk. My role was rooted in driving impactful results through data-driven strategies, innovative thinking, and collaboration.Key Responsibilities:• Designed and managed comprehensive digital marketing campaigns for diverse social media and programmatic platforms.• Conducted consumer behavior analysis and market research to inform and enhance campaign strategies.• Delivered detailed performance reports, analyzing key metrics such as ROI and KPIs to ensure campaign success.• Collaborated with cross-functional teams to develop innovative growth strategies and marketing solutions.• Partnered with account managers to define and manage campaign budgets effectively.Stayed ahead of emerging trends and implemented them to maximize campaign relevance and impact.Major Projects:• P&G: Managed the Health, Shave, and Oral Health categories for over a year, successfully achieving annual targets within budget constraints.• Aware Super: Led campaigns that achieved the highest monthly online conversion rates in the brand’s history.• Metcash: Developed creative omnichannel plans to enhance brand visibility for Cellarbrations and Bottle-O, driving record-breaking performance for key chain stores.Skills:Certified in Meta Blueprint and proficient in YouTube and various social media platforms.Strong numerical and analytical skills, leveraging data to drive decision-making.Multilingual and adept at navigating multicultural environments to build connections and craft tailored marketing strategies.

Sydney, New South Wales, Australia

• Handled digital budgets across 10+ clients of $3m+• Developed proposals to meet client objectives, while increasing Sales Conversion and Brand Awareness.• Led Social Media Strategy to improve paid search efforts through Facebook, Linkedin, , Tik Tok, WeChat, Weibo and Red.• Managed workflow between internal teams to execute campaigns.• Maintained and adjusted campaign pacing and performance by pulling daily tracking updates and determining optimizations• Generated weekly, monthly, quarterly reports and wrap up presentations.

Shanghai City, China

• Developed and managed web presence, including WeChat account and other social media business accounts such as Weibo, TikTok and Red. Achieved 2.3 m followers in WeChat account during my turn of office.• Developed a comprehensive paid acquisition strategy across WeChat, Baidu, Weibo and Tmall resulting in new leads that generated $1.3 mm online sales.• Created and integrated new digital campaigns, managed and coordinated a team of 6 employees. • Launched WeChat mini program, contributed 15% of the e-commerce revenue in the first year.

Shanghai City, China

• Spearheaded product & business development, launches and positioning of key brands, including complete rebranding and launch of 5 products.• Developed marketing material templates for both developed and developing markets.• Created concepts and advertising for Japanese market. Increased profit contribution by 35% from Japanese market compared the previous year.• Initiated, redesigned and deployed the marketing website to improve user experience of B2C customers. • Successfully managed events including trade shows, fairs, and expos.

Shanghai

• Worked with marketing lead and other functions to define marketing plans, campaigns and editorial calendars at high level. • Achieved 30% engagement rate increase while managing Weibo.• Generated reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future.• Launched and optimized influencer campaigns with over 3x ROI.• Produced press releases and case studies.

Shanghai City, China

• Kept close collaboration with agencies to ensure qualified content providing, timely delivery and campaign/event plan and implementation.• Assisted in creation of social media content and press release drafts.• Collected global social/ digital assets and classification. • Provided general support to marketing projects in the region.

Master Of Science (M.S.)

Bachelor'S Degree, Business Administration And Management, General