Ethan Chen Email & Phone Number

Shanghai City, China

（上海怡丰城 2019年2月更名 维璟广场）-1.负责商场事件实施计划和执行相关方案。-2.商场所有相关（市场推广、促销、周年庆、节日项目、报价审核、政府审批、明星公关及落地执行）。-3.商场所有 “场地租赁” “广告位租赁”、设备配套及标准化操作制定。-4.负责每个事件项目的前期规划，简报，准备，确认和执行。-5.供应商合作与管理： - 与代理商就品牌和活动策略进行沟通。 - 严格管理供应商方案和执行细节，确保活动符合我司品牌调性。 - 确保该供应商获得足够的能力来实行该活动计划。 - 充分利用供应商资源使活动取得成功和吸引力。-6.事件预算和投资回报率严格控制 - 根据年度预算分区域和门户分配事件数量。 - 详细了解供应商报价体系，平衡每个活动的回报率。-7.分析竞争对手以及商业体周边市场的相关信息，精切的定位消费者趋势。-8.制定年度计划(KPI)和调整修改.-1.Shopping events implementation plan and execution. -2.Mall related(sals promotion,anniversary,festival,quotation review,government approval,star PR,& execution.-3.The mall All , “venue leasing” “advertising space leasing”.equipment and standardization of facilities supporting the development of rules. -4.In charge of planning, briefing, preparation, confirmation and execution of each outpost and popup event project. -5.Agency cooperation and management： -Communication with agencies about the brand and event strategies. -Strictly manage the agency proposal and execution details, make sure they follow the brand tunes. -Make sure the agency got enough power to support the project. -Take full advantage of agencies to make the event successful and attractive. -6.Event budget and ROI strictly control： -Allocate the quantity of events by area and by door based on the annual budget. -Check the agency quotation in detail, balance the ROI of each project.-7. Analyze the relevant information of competitors and the surrounding markets of business entities, and pinpoint consumer trends.-8.Formulate annual activity plan (KPI)and adjust and modify.

Shanghai City, China

Service object:1."Estee lauder group's brand" activities: Estee Lauder、Jo Malone、Bobbi Brown、CLINIQUE、Origins、LA MER......The national roadshow/star media tour activities.2."Amore Pacific group's brand activities: ETUDE HOUSE、IOPE......The national roadshow/star media tour activities.Job description:1.Events in the early stages:Lead the team to dock with the customer marketing throughout the activities of the creative design and enforceability.All the props and participate in the activities of device design, print design, AR interaction, H5, etc...Set the transfer price of your activities, perform manual, Timeline, etc...To make quality control and final floor production process.2.During the Events:Regulation of the whole events.Arrangement of production and events venue contact.Part-time personnel training mechanism, main points in the promotion of the brand events and events to make the whole promotion events can achieve maximum benefit.

Shanghai City, China

Service object:LVMH(Louis Vuitton Moet Hennessy): Richard Hennessy、Hennessy Paradis Imperial、Hennessy Haradis、Hennessy XO、Hennessy V.S.O.P ......BTL Event/Brand Ambassador Dinner/MOT Events.Hang Lung Properties: Grand Gateway 66 ......Mall events throughout the year.Job description:1.Events in the early stages:"hennessy cognac BA dinner" annual event venue planning, event venue recommendation, quotation, banquet catering dishes recommended, training and etiquette screening models, AV-Lighting recommendations，All Brand Ambassador events schedule arrangement.2.During the Events:Regulation of the whole events.Arrangement of production and Regulation of the whole events. Arrangement of production and details contact.Keep good communication with customers,In the dinner event and public events, let brand activities can achieve maximum benefit.Keep good communication with customers,In the dinner event and public events, let brand activities can achieve maximum benefit.

Shanghai City,China

Primarily responsible for working with the team work together for the EVENT to a series of work process.Private business meetings and private events for department, public relations activities such as planning/implementation/and graphic design work.VI design: business CARDS, electronic brochures, accessories for department, wine list, meeting background plate...A series of surrounding materials such as graphic visual design.Teamed up with the department colleagues to hold a series of advanced private events, birthday parties, theme activities ~ Proposal, Timeline, Rundown, background plate design, manufacture, modification and confirmation.Quotation to make changes, suppliers, production tracking and confirmation, in the tracking and the execution of a series of process, and the aftermath of the late.Important events:1. "Rastignac cognac brand named" signing ceremony:Activities duties: early total planning, implementation of project activities.Activities of planning, and equipment layout controls the medium-term activity, dinner F&B to carry out the service details communication, a series of activities such as link control and process, make the activity complete success.2. The Rolls Royce "only my supreme" dinner party.Activities duties: early total planning, implementation of project activities.From the early stage of the activity area, material production, entertainers, AV lighting screening, supplier negotiation with the customer to carry out the price. Medium-term approach involved in monitoring the workers build, AV lighting sound regulation details, catering and service personnel to implement and standardized training, dinner arrangement process of execution, and a series of follow up, let the active complete success.

Shanghai City, China

Responsible for the team to Hennessy series, Dom Perignon, Vertu high-end BTL FMCG and luxuries such as EVENT.To assist the Team leader to participate in a series of Proposal making, Timeline, modification and confirmation, Venue selection, and communication, Quotation to make modification, suppliers, production tracking and confirmation, in the tracking and the execution of a series of process, and the aftermath of the late.Important events:- Dom Perignon dinner activities: responsibilities: the creative implementation of a series of activities From the early stage of the activity area, material production, entertainers, AV lighting screening, supplier negotiation with the customer to carry out the price.Medium-term approach involved in monitoring the workers build, AV lighting sound regulation details, catering and service personnel to implement and standardized training, dinner arrangement process of execution, and a series of follow up, let the active complete success.- Hennessy Artistry press conference:Responsibilities: according to the requirements of superiors and customers custom site recommendation and media communication to determine the time.The first time the field data and report to the superior price with the customer to confirm...- Vertu Smile exhibition:According to creative custom site recommendation table ~ to communication and a series of process to follow up.During the work the first time to visit the factory communication and supervise material production, to ensure the quality of the quality of the exhibition and meeting successfully.