Sr. Brand And Product Marketing Manager
Current- Spearheaded successful Go-To-Market plans, driving significant growth in customer acquisition and product adoption rates. - Led market research initiatives to identify untapped opportunities, inform the product roadmap, and prioritize customers' desired outcomes. - Engaged top-tier creative agencies and freelancers to produce compelling branding, efficient website experiences, cost-effective marketing campaigns, and customer-centric copy. - Orchestrated a comprehensive revamp of lifecycle marketing, resulting in notable improvements in customer acquisition, product adoption, and retention. - Developed data-backed messaging strategies that effectively communicated Name.com's value proposition and aligned with target customers' Jobs-To-Be-Done. - Introduced an impactful A/B testing framework to observe trends, develop hypotheses, and drive growth for key performance indicators. - Established and scaled a highly successful affiliate program, driving 10% of monthly customer acquisition. - Acted as the marketing team's key data analyst, collaborating with Business Intelligence and Finance departments to establish a standardized reporting framework and deliver actionable insights into business trends.
