Developed client relationships with small- to medium-sized businesses during 22 projectsIncrease annual revenue by over 1000% from 2021 to 2024Consolidated data using Google Analytics, Google Tag Manager, and Google Data Studio to track, visualize, and improve customer journeys on 12 websitesDesigned GA4 year-over-year and period reports to track search engine marketing impact, customer journeys, and channel effectivenessWorked with Javascript to create website animations, database connections, and dynamic pagesUtilized HTML and CSS code to develop custom sections and elements in WordPress, WIX, Shopify, and Hubspot websitesReceived an average review rating of 4.8 out of 5.0 from customers

Cultivated relationships and assisted on projects with 10-15 recurring clientsPresented data models with 15+ KPIs to compare lifetime advertising and customer engagement Provided customer service and technical service via phone and online over the entirity of tenureCaptured and presented over 50 customer engagement metrics across approx. 20 websites and ad accountsAddressed opportunities for more accurate event data by creating over 70 event data capture points

Coordinated fundraiser with vendors, over 100 volunteers, and 12 locations to fundraise over $41,000 during 1 dayMaintained donor and volunteer databases with over 5,000 contactsDeveloped event timelines, documentation, and recommendations derived from feedback from staff, clients, and volunteersSupported over 30 third-party events with scheduling, resource allocation, and promotional materialsDeveloped event timelines, documentation, and recommendations

Facilitate distribution of confidential information to roughly 30 third parties per dayServed as a point of contact for over 1000 banks, customers, and agentsEnsured correct distribution of over 500 policy updates

Supported the construction of five strategic marketing plans driving $100K of revenue in a three-month periodDrove event marketing registration initiative yielding 40 registrants and $1K in revenueUsed Excel’s Power Pivot to provide product performance analysis against historical sales data Increased automation efficacy with HubSpot workflows and segmented customer listsImprove website health using HubSpot and ScreamingFrog recommendationsAdjust website content and structure to improve SEO using HubSpot and WordPressAdd and edit WooComerce and The Events Calendar product offeringsAssisted in customer support through email and social mediaCreated more than 50 pieces of digital marketing material with Canva and Adobe Creative SuiteCollaborated with freelancers to create digital marketing promotional assets Leveraged SharePoint and Excel to inventory marketing collateral assets, documents and files as needed

Manage search engine marketing and social media advertising campaigns for the companyDeveloped Hubspot lead generation strategies based on marketing funnel and customer segmentsImproved digital marketing strategies using Google Analytics campaign performance indicatorsDeveloped lead-generation strategies Managed pixels and custom audiencesResearched paid marketing channels including Facebook and Google

Leveraged Microsoft Power Automate for efficient internal communications and task managementCreated, scheduled, and optimized external communications via MailChimpUtilized Wordpress, Weebly, and Ingeniux CMS to perform occasional website updatesAssessing current digital marketing strategies and looking for improvements based on campaign performanceStrategized with colleagues on requirements, creation, and implementation of website design changesDesigned graphics using Adobe Suite (Photoshop & Illustrator)

Trained others on Microsoft SharePoint and Office apps by hosting 5 training workshopsTroubleshot and assisted in the repair of technology issues across the Slippery Rock University library systemTaught workshops on Office 365 products, communication tools, and Adobe Creative Cloud products

Organized and executed nine speaking engagements with external executives as keynote speakersConstructed constitution, by-laws, and four departments during organizational rebuildDeveloped more than 10 job roles in four different departmentsRecruited, onboarded, and trained more than 15 team members throughout the organizationTrained team members on marketing strategy development, market research, data analytics, revenue and cost projections, customer segmentation, and other skillsLed teams that developed 3 marketing strategies for external companiesEvaluated and reported on annual progress toward achieving all organizational goalsEstablished event partnerships through “cold emails”