Ethan Hanson Email and Phone Number
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As a marketing and management consultant, I've been fortunate to work with 60+ brands including Samsung, Google, Adobe, Discover, Nike, Under Armour, and L'oreal. Published by the ANA, Forrester, MediaPost, and The Drum Marketing with thought leadership in the Huffington Post, Marketing Land, CMO.com, CMS Wire, and the Philanthropy Journal.INDUSTRY EXPERIENCEConsumer Product Goods, Energy, Travel, Entertainment, Health, Insurance, Financial Services, Telecom, Non-Profit, B2B, Government, Pharma, and High Tech.KEY AREAS OF FOCUS/SKILL SETSTrusted Advisor, Client Partner, Product & Brand Strategy, Digital Marketing, Audience Strategy, Personalization, Customer Experience Design, Consumer Insights, Segmentation, Qualitative Research, Business Development, Cross-functional leader, Executive-level relationships, People Leader, Product Development, and Innovation.B.S. in Marketing and International Business from The University of Louisville and an MBA from Newman University.
Dentsu
View- Website:
- dentsu.co.jp/en
- Employees:
- 4232
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Vice President, Dx Transformation And StrategyDentsuSalt Lake City, Ut, Us
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Sr. Director, Brand, Experience, Content & Commerce StrategyMerkle Apr 2023 - PresentSalt Lake City, Utah, United StatesMerkle is a dentsu company with 80,000 employees in 145 countries. dentsu was founded in 1901 and as one of the largest marketing holding companies has acquired brands such as Isobar, iProspect, McGarry Bowen, Carat, and MKTG, among others. -
Director, Cx & CommerceMerkle May 2022 - Apr 2023Salt Lake City, Utah, United States
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Director, Global Brand ManagementFamilysearch Jun 2021 - May 2022Salt Lake City, Utah, United StatesFamilySearch is an international, nonprofit organization that provides free access to billions of records in over 100+ countries to help people build their family trees online.FamilySearch is sponsored by The Church of Jesus Christ of Latter-day Saints. -
Principal AdvisorThe Church Of Jesus Christ Of Latter-Day Saints Apr 2020 - Jun 2021Salt Lake County, Utah, United States -
Director, Digital Experience StrategyMerkle Aug 2017 - Apr 2020Dallas/Fort Worth Area
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Associate Director, Digital Marketing And InsightsMerkle Oct 2015 - Aug 2017Columbia, MdBrand Strategy: Instrumental in rebrand strategy that drove 47% increase in company’s website conversion rate, 136% increase in social likes, and a 210% increase in social engagementLeadership: Led an internal initiative to provide executive-level insights into gender inequality issues; the first male to join Merkle’s Women in Leadership Core Committee to help drive internal and external changeExecutive Conversations: Key lead to convince Merkle’s Executive Members (CEO, CMO, CPO, CFO) to become supporters of the Association of National Advertiser’s Alliance for Family Entertainment in a joint effort to effectively portray women and girls in media – joined White House Staff & AFE for #SeeHer launchThought Leader: Published in Advertising Week, the Journal of Philanthropy, Whitepaper and ongoing blog postsBusiness Development: Manage $1.5 million in annual business and helped to close up to $750k in new businessPeople Leader: manage direct reports to successfully lead engagements (scale) and develop the next generation of leaders within the team; key eye for top talentNational Marketing Campaigns: Created a motivation based segmentation for a client’s first national marketing campaign roll out
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Senior Manager, Market ResearchMerkle Jan 2014 - Oct 2015Columbia, MarylandProduct Development: Key leader in developing Merkle’s Neuroanalytic™ Practice; including pricing, process alignment, internal/external sales and talent acquisitionSegmentation: Led a team to develop the first motivationally based segmentation to be targetable leading to outperforming champion creativeC-Level Client Conversations: Key partner with Fortune 50 and 500 level company’s leadership teams; including VP, CMO and Presidents of organizationsDMP Strategy: Developed the first DMP (Data Management Platform) integrated solution for Merkle’s Neuroanalytic™ practice along with site analytics and personalizationClient Partner: Instrumental in the extension of $1.2 MM analytics & strategy retainer with fortune 50 company by leading a partnership with BBDO to drive a successful national mass market campaign with 77% increase in ad effectivenessQualitative Expert: Personally conducted over 250 one-on-one consumer interviews. Developed a 6-week training to expand Merkle’s research capabilities driving scale in it’s offering.
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Manager, Marketing And Competitive IntelligenceCox Communications Oct 2012 - Jan 2014Oklahoma City, Oklahoma AreaCox Communications is the third-largest cable television company in the United States and has 6.2 million total residential and commercial customers. Owned by Cox Inc. a conglomerate of companies like Autotrader, Valpak, Kelly Blue Book and Gamut Digital Solutions. As a competitive strategist I led competitive intel, training, and strategic marketing for the central U.S. region. -
Data ScientistCox Communications Jul 2010 - Oct 2012Wichita, Kansas Area
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Marketing Business AnalystE.On Jan 2009 - Jul 2010Louisville, Kentucky AreaE-ON is one of the world's largest investor-owned electric utility service providers. It operates in over 30 countries and serves over 33 million customers. As a marketing and data analyst I led the development of the first marketing database in the U.S. to enhance marketing analytics, cross-program targeting, and testing. -
Founder And OwnerH2Pro May 2003 - Dec 2008Crestwood, KentuckyIn 2003 I accidentally started a deck and driveway restoration company, which became a training ground for me in business. In a few years, I was able to employ up to 5 people while sustaining 20% year-over-year growth and expanding our service offerings. This company's earnings helped pay for a two-year volunteer mission in South Korea and my undergraduate studies. I sold the business in 2008 to pursue a career in corporate marketing but, have always stayed an entrepreneur at heart.
Ethan Hanson Skills
Ethan Hanson Education Details
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Marketing With Minors In International Business And Korean Language -
Finance -
Korean Language (Minor)
Frequently Asked Questions about Ethan Hanson
What company does Ethan Hanson work for?
Ethan Hanson works for Dentsu
What is Ethan Hanson's role at the current company?
Ethan Hanson's current role is Vice President, DX Transformation and Strategy.
What is Ethan Hanson's email address?
Ethan Hanson's email address is et****@****lds.org
What is Ethan Hanson's direct phone number?
Ethan Hanson's direct phone number is +144354*****
What schools did Ethan Hanson attend?
Ethan Hanson attended University Of Louisville, Newman University, Brigham Young University.
What skills is Ethan Hanson known for?
Ethan Hanson has skills like Marketing, Leadership, Management, Market Research, Strategy, Marketing Strategy, Business Strategy, Strategic Planning, Account Management, Cross Functional Team Leadership, Customer Service, Data Analysis.
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Ethan Hanson
Los Angeles, Ca1therefinerycreative.com -
Ethan Hanson
South Jordan, Ut4gmail.com, lendio.com, lendio.com, lendio.com5 +180183XXXXX
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Ethan Hanson
Dedicated Sales Professional: Proven Track Record Of Exceeding Targets, Lead Conversion, And Prior Sec Student-Athlete At The University Of MissouriPalatine, Il
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