Ethan Hanson Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City, Utah, United States

Merkle is a dentsu company with 80,000 employees in 145 countries. dentsu was founded in 1901 and as one of the largest marketing holding companies has acquired brands such as Isobar, iProspect, McGarry Bowen, Carat, and MKTG, among others.

Salt Lake City, Utah, United States

Salt Lake City, Utah, United States

FamilySearch is an international, nonprofit organization that provides free access to billions of records in over 100+ countries to help people build their family trees online.FamilySearch is sponsored by The Church of Jesus Christ of Latter-day Saints.

Salt Lake County, Utah, United States

Dallas/Fort Worth Area

Columbia, Md

Brand Strategy: Instrumental in rebrand strategy that drove 47% increase in company’s website conversion rate, 136% increase in social likes, and a 210% increase in social engagementLeadership: Led an internal initiative to provide executive-level insights into gender inequality issues; the first male to join Merkle’s Women in Leadership Core Committee to help drive internal and external changeExecutive Conversations: Key lead to convince Merkle’s Executive Members (CEO, CMO, CPO, CFO) to become supporters of the Association of National Advertiser’s Alliance for Family Entertainment in a joint effort to effectively portray women and girls in media – joined White House Staff & AFE for #SeeHer launchThought Leader: Published in Advertising Week, the Journal of Philanthropy, Whitepaper and ongoing blog postsBusiness Development: Manage $1.5 million in annual business and helped to close up to $750k in new businessPeople Leader: manage direct reports to successfully lead engagements (scale) and develop the next generation of leaders within the team; key eye for top talentNational Marketing Campaigns: Created a motivation based segmentation for a client’s first national marketing campaign roll out

Columbia, Maryland

Product Development: Key leader in developing Merkle’s Neuroanalytic™ Practice; including pricing, process alignment, internal/external sales and talent acquisitionSegmentation: Led a team to develop the first motivationally based segmentation to be targetable leading to outperforming champion creativeC-Level Client Conversations: Key partner with Fortune 50 and 500 level company’s leadership teams; including VP, CMO and Presidents of organizationsDMP Strategy: Developed the first DMP (Data Management Platform) integrated solution for Merkle’s Neuroanalytic™ practice along with site analytics and personalizationClient Partner: Instrumental in the extension of $1.2 MM analytics & strategy retainer with fortune 50 company by leading a partnership with BBDO to drive a successful national mass market campaign with 77% increase in ad effectivenessQualitative Expert: Personally conducted over 250 one-on-one consumer interviews. Developed a 6-week training to expand Merkle’s research capabilities driving scale in it’s offering.

Oklahoma City, Oklahoma Area

Cox Communications is the third-largest cable television company in the United States and has 6.2 million total residential and commercial customers. Owned by Cox Inc. a conglomerate of companies like Autotrader, Valpak, Kelly Blue Book and Gamut Digital Solutions. As a competitive strategist I led competitive intel, training, and strategic marketing for the central U.S. region.

Wichita, Kansas Area

Louisville, Kentucky Area

E-ON is one of the world's largest investor-owned electric utility service providers. It operates in over 30 countries and serves over 33 million customers. As a marketing and data analyst I led the development of the first marketing database in the U.S. to enhance marketing analytics, cross-program targeting, and testing.

Crestwood, Kentucky

In 2003 I accidentally started a deck and driveway restoration company, which became a training ground for me in business. In a few years, I was able to employ up to 5 people while sustaining 20% year-over-year growth and expanding our service offerings. This company's earnings helped pay for a two-year volunteer mission in South Korea and my undergraduate studies. I sold the business in 2008 to pursue a career in corporate marketing but, have always stayed an entrepreneur at heart.

Bsba, Marketing With Minors In International Business And Korean Language

Activities and Societies: Student Council, V.P. of Students Sales Network

Mba, Finance

Korean Language (Minor)