Cloud Conformity was acquired by Trend Micro in October 2019. Conformity is now available as part of Trend Micro Cloud One.

• Full stack developer working with ReactJS, NodeJS and backend microservice and serverless architecture. (PostgreSQL, GraphQL, Redis, AWS and Heroku services)• Planned, designed and own process for loyalty/rewards partner integrations, currently flight rewards across various partners and regions.• Planned, designed and own process for data and analytics integrations. Developed process for event based data reporting for scalability and unobtrusive integration with analytics and marketing automation platforms.• Planned, designed and own process for CMS integration, including vendor research and stakeholder requirements. Primary goal to provide a headless CMS to supplement content creation without the need of extra dev hours.• Own 3rd party code integration process via GTM. Tech owns implementation and deployment of GTM tags and other 3rd party integrations. Requests for additional 3rd party code is validated and tested by tech and published. Allowing for seemless integration between internal events and 3rd party scripts and APIs.• Main SME and POC for marketing and editorial/content stakeholders.

• Oversee performance marketing efforts for clients in the travel, sports, lifestyle, and e-commerce sectors with the objective to own the day-to-day management & strategic direction of their accounts. • The remit of my teams include; PPC, Paid Social, Video, and Display and mobile with goals to achieve best results based on client objectives (ROI/CPA/Engagement) and efficiency. • Develop multi-channel performance forecasts and models that predict efficiency and acquisition against specific budgets and business objectives and the development of subsequent reporting documentation.• Build client relationships at a strategic and operational level.• Sought out opportunities to develop incremental business with key clients.

• Oversee digital marketing efforts including channel strategies (Display, SEM, SEO), implementation of marketing technology tools and tracking to attribute performance across multi channel strategy (Email, Digital, Content, Events).• Plan, implement and manage integrated marketing campaigns with Product Marketing, Demand Generation and other key stakeholders with goals to meet and exceed company sales objectives, enter new verticals, and drive sales ready leads.• Develop and implement plan to improve Smarsh search engine rankings, paid search campaign performance, website conversion rate, digital marketing and online lead generation strategy. • Explore and test new tactics for online lead acquisition, which includes testing new channels such as paid social and marketing technology tools. Present business case for chosen tools and train marketing team how to effectively use them.• Maintain and analyse marketing data in order to identify optimization opportunities across marketing tactics, with a focus on increasing leads, sales pipeline, and conversion rates.

• Responsible for all content on Amazon.com’s TV and Video store, including site merchandising, email campaigns, asset creation, promotional calendar, SEO blurbs, customer experience, navigation, editorial, layout, copy and graphics.• Craft email content and target segmentation across five types of store email programs averaging 1.5 million sends per week. (including weekly deals, category emails, triggered emails, vendor promotional emails, post purchase emails)• Grew storefront click through rate by nearly 20% by optimizing navigation, adding new high level featured categories and revising landing page layout.• Develop marketing strategies in partnership with Vendor Managers to launch new brands, meet and exceed existing vendor sales goals while maintaining an excellent customer experience.• Evaluate and execute storefront enhancements through testing, redesigns and data analysis. Ensure that each iteration change contributes to a better customer experience. • Grew storefront site impressions by 10% in less than a year with increased site-wide merchandising, targeted Amazon search results, cross promotion and SEO.• Developed new promotional placements to feature smaller brands and products, which increased merchandising opportunities and customer selection.• Implemented comprehensive weekly reporting on store merchandising metrics, including A/B tests, copy performance, traffic trends and placement performance.

• Develop integrated advertising media plans in partnership with Media Director and Account Management Team based on client goals and objectives.• Complete media/advertising plan development, tactical execution, analysis and reporting across all clients.• Create and manage reporting suites for all media campaigns. Provide necessary data tailored to client needs. • Liaison with Creative Group and Account Team to ensure all content, copy, and creative deliverables are spec’d, created and implemented properly. • Evaluate media opportunities, provide point-of-views and identify incremental opportunities. Present data and recommendations to Media Director, Account Management Team and Client.• Manage all client budgets across all campaigns and programs, primarily consisting of media budgets, media estimates, campaign performance and forecasting.• Manage all data including lead delivery and mangement via Marketo and Salesforce. • Maintain and develop relationships with publishers, owners, sales contacts. Negotiate plans and rates with media sales contacts to obtain the most competitive media rates and available inventory.

• Partnered with Senior Management and Directors to determine campaign goals and marketing channels for an action sports video network. An integrated approach was taken where Internet, digital, and social marketing was utilized heavily.• Developed and maintained integrated marketing campaign involving Search Marketing, PPC, Social Media campaigns to increase site visitors, decrease bounce rate and to increase ROI, focusing on low cost solutions. • Provide analysis and synopsis of overall campaign success metrics, via status reports and weekly meetings. Status reports consisted of budget allocations, metrics (CTR, Bounce Rate, New visitors, etc.), SEO recommendations, and any new news regarding campaigns.• Provide creative and development advice and implementation for Senior Management, including developing marketing strategies, analytics programs, and case studies.

• Create, budget and manage Google Adwords, Yahoo! Search Marketing, Bing, Ask.com and Facebook Advertising campaigns. • Develop media plan recommendations and assist Account team in presenting recommendations to clients. • Develop and maintain relationships with media publishers; gather and analyze media proposals to determine media selections, negotiate rates & positioning as required by campaign goals.• Oversee and monitor ongoing SEM and Display campaign performance, ensuring campaigns are executed properly and according to client expectations and marketing goals.• Develop and execute online marketing strategies, which include exploring, and testing new online channels to generate leads and registered users while meeting aggressive volume & cost-per-acquisition goals.• Assist in developing client social networking strategy, maintain social network brand pages and work to build and grow communities.

• Create and manage Search Marketing campaigns and Display Advertising campaigns for a wide range of advertisers. • Meet strategic and immediate market needs and communications goals based on client marketing and revenue needs and requirements.• Provide a core resource to our advertisers in support of their Search Marketing campaigns and Display Advertising campaigns.• Partnered with Inside Sales and Client Account Managers to develop marketing and display ad campaigns based on the clients marketing goals and criteria.• Provide development advice and implementation for advertisers, including developing new creative, developing and/or improving ad copy, and analyzing client campaigns to maximize ROI.• Maintain strong understanding of all facets of search marketing and best practice campaign development and management with continue to stay contemporary on trends within the industry.

• Collaborated with Customer Care Account Managers to proactively develop Customer Care and Technical Support plans for new product roll-outs.• Partnered with Business Unit Product Managers, Content Managers & Product Engineering to create end to end service level agreements for all tiers of support.• Ensure teams are meeting & exceeding Yahoo! Customer Care and Technical Support service level, productivity, quality and Customer Satisfaction requirements.• Effectively evaluated data and developed strategies to ensure that all areas of the business are managed effectively with a focus on meeting long and short-term business objectives.• Collaborated with Tier 1 & 2 Outsourced vendors to ensure end-to-end excellence for all customers. • Created processes and procedures for effective communication & tracking of tickets for all tiers of support both in-house and vendors.• Monitor team capacity and optimally and equitably distribute workload -- redeploying staff, as required.

• Ensure that Apple product merchandising is always up to standard and updated as required to meet brand, product and segment specific information and promotions.• Develop unique selling opportunities and programs with store sales manager and business sales lead.• Back of house and visual merchandising team. Stay up to date on all marketing materials, maintain retail floor plan as per corporate specifications, and retail marketing signage.

• Prospect, market, and sell Gateway products, services and solutions. Understand and implement the entire selling process from qualifying to closing in the assigned sector. • Presented weekly and quarterly sales plans and achievements to upper level management during sales conference calls and meetings.• Champion team led sales drives. Taking an idea to drive sales numbers, coordinate sales event/plan, and then provide solid outcomes by residual sales numbers.• At the beginning of each month, counseled and coached each salesperson to establish realistic sales objectives for the month and action plan to achieve established goals.• Monitor each salesperson's daily performance and compared it with that month's objective. Salespeople who are on or above forecasted objectives were recognized for their achievement.