Key client: LACOSTEEvents support for: Louis Vuitton, CELINE, CHLOE, TOD’S, Tory Burch, Roger Vivier, Maison Margiela•In charge of LACOSTE PR retainer and campaign, including media pitching, press release distribution, media resources planning, daily seeding & year-end gifting, interview planning, media&celebrity relation management, sample management, reports preparing on a weekly and monthly basis; Proven record of doubled Lacoste media coverage in a year.•Rich experience in event coordinating; drafting overall event & celebrity rundown; media invites for fashion shows & media preview; vendors management and communications; participated in various events including LV Shanghai SS22 repeat show and LACOSTE Shanghai FW 21 show (invited more than 200 guests independently) etc.

TikTok communications SEA,Taiwan,South Africa•Assisted team in TikTok's PR communication in SEA, Taiwan, and South Africa markets.•Prepared research reports on designated topics for optimizing and providing a reference for team workflow and assessed the risks of specific products in different markets from a PR perspective.•Worked closely with PR agency in the daily delivery; checked daily & bimonthly reports; drafted service contracts, proofreading, PO and monthly payment management.•Supported cross-function campaign planning, and worked closely with legal, procurement, and operation team.•Prepared daily key public opinion reports and key news public opinion tracking and analysis reports.•Processed local and international media inquiries from the PR mailbox, and communicated with PR executives in various markets, and media background analysis reports preparing.

Main clients: Haagen-Dazs•Assist team in daily client routine work and support with new pitching.•Draft social media posts for Haagen-Dazs on all owned media for the summer campaign.•On-site events support.

Main clients: P&G, Conrad Hotel, Bacardi brand, Dewars Whiskey.•Supported Account Manager in the daily routine and tasks.•On-site support of the P&G T-mall live streaming; Prepared script and worked closely with vendors to deliver.•Assisted with new product launching and CNY campaigns and drafted creative brief for both celebrities and influencers.•Created social content for P&G Tide, Conrad Hotel Koh Samui, and Bacardi on owned channels.•Drove media monitoring; Prepared bi-month reports and best clipping for clients.