Ethan Merrick Email & Phone Number

Saint Paul, MN, US

St Paul, Minnesota, United States

• Wrote optimized content for diverse audiences, which included web pages, emails, social media, and digital and print ads.
• Edited marketing materials for both web and print publications.
• Managed content marketing and social media calendars.
• Organized recurring meetings with university departments to foster a sense of rapport and identify engaging content.
• Managed a group of student interns working on print and digital content, as well as social media.

Greater Minneapolis-St. Paul Area

• Managed a group of a dozen marketing writers across multiple brands.
• Organized monthly meetings with marketing writers, graphic designers, and sales to discuss marketing writing best practices, marketing writing challenges, and SEO strategies.
• Onboarded new writers and provided them with training materials to help get them up to speed quickly.

Greater Minneapolis-St. Paul Area

• Wrote SEO-optimized marketing content, which included articles, white papers, eBooks, emails, press releases, and digital and print ads.
• Optimized the SEO of existing marketing materials with the use of BrightEdge and Google Analytics.
• Edited marketing materials for both internal and external publications.
• Researched and reported on industry trends.

Greater Minneapolis-St. Paul Area

• Organized and managed a content development process.
• Wrote marketing content, including emails, press releases, and digital and print ads.
• Edited marketing materials.

Greater Milwaukee Area

• Researched and wrote straightforward, in-depth summaries and articles on specific industry topics—such as food trucks, cyber-attacks and UK legislation.
• Edited both internal and external content.
• Developed and led a weekly meeting for writers to build a sense of community and rapport, to discuss rhetoric, writing tools and challenges.
• Presented and facilitated employee training on email etiquette, composition, and best practices.

• Created and designed both digital and print user-centered documents with high usability.
• Developed presentations for both internal and external use to help establish the company’s brand.

Muncie, Indiana Area

• Wrote and developed content for an academic iBook and companion website for middle school science students.
• Collaborated with a team of developers to create user-friendly content with and intuitive design.

• Fostered and maintained a rapport with music management firms and record labels.
• Wrote and developed content for artist profiles, album previews and promotional reviews.
• Utilized social media (Facebook and Twitter) to promote and market articles.

West Lafayette, IN

• Wrote optimized content for academic and technical audiences over a variety of web platforms.
• Created user-friendly content with intuitive designs in collaboration with a team of developers.

West Lafayette, IN

• Fostered strong relationships with directors and managers of art galleries, concert venues and theaters in the community.
• As a reporter, researched various organizations, groups and clubs within the university.
• Wrote weekly articles – features, profiles, previews, reviews and informative pieces.

London, United Kingdom

• Researched and contacted UK television and radio stations, magazines, newspapers and online publications.
• Organized and updated professional contact listings to improve the company database.