Ethan Reeside Email & Phone Number

Detroit, Michigan, United States

• Scaled client's email marketing from 100K to 6M monthly sends with strategic segmentation, optimized timing, and automated workflows, reducing manual effort and enhancing engagement through dynamic, personalized content.
• Orchestrated dynamic, nationwide omnichannel campaigns integrating Digital Ads, SMS, App Push Messaging, and Email, ensuring a cohesive brand experience across the customer journey.
• Conducted sentiment analysis by scraping social media posts and applying advanced NLP methods to derive meaningful insights into customer satisfaction dynamics.
• Created AI buyer personas based on customer data, and tested the impact of various marketing tactics without incurring ad spend or sending real messages.
• Spearheaded digital marketing communications, leading the digital marketing section of bi-weekly presentations to C-Suite executives and their teams, enhancing client engagement and transparency.
• Leveraged tools such as Google Analytics and SEMrush to derive actionable insights, driving data-informed marketing strategies and performance optimization.

Detroit, Michigan, United States

• Spearheaded website and blog development using WordPress, Elementor, and Squarespace, integrating AI-driven content and backlink strategies to significantly enhance client SEO scores.
• Created custom Looker Studio dashboards for real-time marketing analytics, coupled with an automated email system for weekly performance summaries to key stakeholders.
• Achieved exceptional ROI in digital advertising, delivering over 40x returns through targeted Google and Facebook Ads campaigns.
• Implemented app push campaigns with JSON payload programming for Android and iOS platforms.
• Successfully rehabilitated email reputations for multiple domains, including strategic warm-ups and negotiations with ESPs to remove blacklistings, ensuring robust email deliverability.
• Led A/B testing initiatives, driving optimization through collaborative development of innovative testing strategies with client and internal teams.

Detroit, Michigan, United States

• Spearheaded the integration of AI in grant application processes, successfully securing over $300,000 for our client's digital marketing initiatives.
• Managed a monthly ad spend of $30,000, optimizing advertising strategies across multiple client accounts.
• Built a volunteer signup and management tool for clients, streamlining the process for volunteer engagement, automating email and SMS reminders to reduce no-shows, and maintaining comprehensive volunteer histories to.
• Crafted engaging content for social media platforms, including Instagram Reels, enhancing clients' online presence and audience engagement.
• Led the design, development, and management of client websites, tailoring each to the specific needs and brand identity of the client.

Detroit, Michigan, United States

• Effectively manage relationships with the Board of Directors, facilitating productive meetings, aligning organizational strategies with board insights, and ensuring governance best practices for optimal decision-making.
• Established Uprise Labs' strategic direction, setting long-term goals and defining key performance indicators to guide the organization's growth and success.
• Recruited, trained, and led a diverse team of volunteers, fostering a culture of innovation and commitment to the organization's mission.

Detroit, Michigan, United States

• Acted as a spokesperson for "Bees In The D," representing the organization at live events and on a local ABC affiliate station.
• Directed a successful marketing campaign that culminated in "Bees In The D" being honored as 'Best Community Organization' in Hour Magazine's 'Best of Detroit' awards.
• Drove a 113.8% growth in average monthly web sessions by implementing effective digital marketing strategies and enhancing user experience.
• Successfully increased volunteer participation by 55% through dynamic outreach programs and community engagement activities.
• Built and implemented demand forecasting tools to optimize inventory management, reducing overstock and minimizing the need for excessive SKUs.

Waiheke Island, Auckland, New Zealand

• Assisted with a large variety of duties, including animal care, fruit tree pruning, and cooking

Grosse Pointe Farms, Michigan, United States

• Gained experience in Chamber operations, management, and marketing
• Assisted with event planning, member relations, and database management
• Designed presentations, flyers, posters, menus, and logos for programs
• Created and edited content for social media and optimized website

Shanghai, China

• Assisted the procurement department by locating Chinese vendors for items such as fire detectors, speakers, lamps, etc
• Supported the construction department by using my graphic design skills to create safety posters, safety manuals, and layout plant quality control manuals
• Aided the marketing department by analyzing their current social media and provided advice on what changes to make

The Detroit Metropolitan Area, MI

• Worked for several local families: maintained lawns, flower beds, and outdoor furniture
• Established network of clientele

Grosse Pointe Park, MI

• Maintained lawns, flower beds, islands, and the harbor area
• Monitored the chemical balance in the city pool
• Helped set up for events such as weddings, movies, and meetings

B.S In Marketing And B.S.B.A In Business Administration, Gpa: 3.740 (4.0 Scale)

Graduated Magna Cum Laude

Tourism And Hospitality

Studied abroad at Auckland University of Technology while pursuing degrees at Champlain College.

International/Global Studies

Studied abroad at East China Normal University while pursuing degrees at Champlain College.

Marketing, Research Project

Partnered with the Sant'Anna Institute while doing ethnographic research on Italian consumer culture.

High School Diploma

Activities and Societies: Grosse Pointe South High School: Ski and Snowboard Club, President Bike Club, co-president Architecture Club.