Job ResponsibilitiesResponsible for department performance and result, leading the sales and marketing teams to complete tasks;Responsible for formulation and inprovement of department procedures and workflow standards;Responsible for recruitment, staff training, performance appraisal, departmental meeting;According to the annual sales target of the company, responsible for the sales department at each stage of the specific sales tasks to be decomposed into the sales team and individual;Responsible for the preparation of monthly and quarterly planning;Responsible for supervision and control in completion of the tasks assigned by the teams, and adjusting sales schedule timely to ensure the completion of sales tasks in all phases;To guide the overall planning of marketing projects, to understand the current situation of the industry market, dynamic, and provide relevant suggestions and opinions on the project marketing;Responsible for the development and organization of variety of marketing channels, adopting variety of marketing tools and incentives to continuously improve the sales performance;Responsible for organizing the Department to do market research, customer analysis and all other relevant work, to master the latest information, in order to inprove sales;Responsible for the regular sales status of the company to submit a comprehensive analysis of the report, to provide the basis for the company's decision-making;Responsible for the Department of consultant business guidance, incentives, in order to inprove business capbility and performance;the supervision, guidance and performance appraisal of subordinates' work of the deputy director, manager and other management staff.Responsible for continuously improve and perfect the rules and regulations of the sales department, performance appraisal standards, and effective implementation;Communicate with company leaders and other departments, to provide feedback and solution to the problem.

Project BriefProject “UpperHills” is one of the top 20 urban renewal projects marking the 30th anniversary of Shenzhen Special Economic Zone. UpperHills has a total investment of approx. RMB20 billion ($3.1 billion US), a site area about 121,200 m2, a 6.5 average plot ratio and a total Gross Floor Area of approx. 1.2 million m2. The project is positioned as a top class city complex in Asia, which is composed of high-end business apartments, LOFT, R&D Buildings, the luxury Mandarin Oriental Hotel, a boutique hotel and a mega retail complex. World-renowned architectural firms are working together for UpperHills, with SOM responsible for the master plan of the southern zone and the design of R&D Building , ARQ responsible for designing the retail part in the south, Urbanus responsible for the LOFT and Gravity working on the apartment in the north. Job ResponsibilitiesResponsible for project “Upperhills” marketing planning scheme, managing annual Sales & Marketing expense budget, organizing teams for processing;Oversee strategic pitch points Sales & Marketing planning, arrange the implementation; In charge of forming operation /marketing planning/sales/CRM/PR teams, overseeing group training and daily administration;Formulate Sales & Marketing department KPI, set up relevant business targets, monitor the implementation; Responsible for advertising and promotion design approach, and supervise internal and external teams in production; Support HQ in relevant marketing strategy and planning;Performance Within the uncertain market situation, generate over 1 Billion RMB in sealed sales revenue from 2014 Apr to Sep, which becomes the leading player in Shenzhen high-end real estate marketing (both sales volume and price); Adjusted and reformed the existing sales and marketing modeling by more efficient and effective ones, improved sophisticated management and regulations, hence raise the department and personnel comprehensive quality and professions.

(Report to Group GM)Performance•Planed and marketed several real estate project across Shenzhen，Dongguan and Haikou, assisting group general manager achieved approx. 2 billion RMB sales revenue in 2011 and 2012; up till Oct 2013, the sales revenue have exceeded 2012 total sales.•Implement multi-layered marketing events, from concept through execution with excellent return on investment (ROI). With over 100 events held in the last 12 month, the total operation cost was managed less than 1% of total sales revenue via activities; due to the character and targeted market of Haikou project, my team and I have organized sales orientated events and roadshows in over 30 major cities across China. By the end of Sep 2013, sales result that generated via those activities occupies 30% of total sales revenue. •Established the Beijing branch office and plays the leading role of the office. Successfully built a 12 ppl Sales and Marketing team from recruitment, training to procedure setting, and ensure highest levels of qualification, resulting in individual promotion and team recognition.•Collaborate and liaise with internal departments and external companies for varies marketing activities and sales cooperation. Crossover marketing and integration are the frequently used operational strategy. Events scope varies from 30 pp. to 1000 pp.•With the marketing and communication section, established the long term relationship with over 200 international/national/local mass medias include TV, radio, newspaper, magazine, internet and others. •Assist general manager in annual budget setting and cost management.•Maintaining clients’ database.•Liaising with major and local and national Medias and maintaining relationships.•Monitoring, training and providing support to real estate agents and internal sales personnel.

(Report to Sales Director)Job Responsibilities•Analyzing market trends, determining competitive market prices and providing appraisals;•Assisting clients with both commercial and residential property leasing, sales, investment and development;•Liaising with construction companies, lenders, property inspectors and solicitors;•Preparing and interpreting legal documents including listings, lease and sales contracts;•Providing legal, economic and market advice;•Maintaining and liaising with clients.Performance•Team quarterly (2nd, 3rd and 4th Quarter) and annual performance has always been at the top three places across the state in 2009 and 2010.

(Report to Project Director)•Recruited, interviewed, and trained sales personnel;•Developed an energetic, goal-centered, enthusiastic and cooperative sales team;•Managed all public relations, sales and marketing for Wyndham Vacation Resorts Asia Pacific, the largest holiday ownership company in Australia and the South pacific.