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It’s been said that innovation is the calling card to the future. As someone who has spent his career supporting the energy transition by introducing novel product offerings, I couldn’t agree more. My work has been both challenging and exhilarating, and my passion to accelerate converting to electrification and unlocking customer access to power alternatives has grown exponentially – especially in light of climate change and its impact on every aspect of our lives. I currently serve as the Senior Vice President for Sales, Marketing, and Policy for FreeWire Technologies, a leading innovator in the electric vehicle (EV) charging space. Managing a team of 50+, I work to make these solutions more approachable to clients through informed sales and go-to-market strategies. Building a successful brand around products that are still so new is daunting, but I view it as an opportunity to foster positive change. My optimism has paid off: under my direction, we have launched a spectrum of exciting new products; maintained an annual average 130% increase in revenue over four consecutive years; and ushered Fortune 500 clients into eMobility’s world of endless possibilities. I joined FreeWire after serving as Executive Vice President of Sales and Business Development for Kevala Analytics which, at the time, was a bootstrap start-up. Supporting its mission to provide the energy market a new take on grid intelligence, I drove its first $1M in revenue and secured a DOE award to develop our geospatial data analytics platform. Prior to Kevala, I was recruited by multiple solar energy companies where launching channel sales and forging pro-energy policies was critical. I was proud to champion the passage of energy financing legislation in California, and to work with the state’s Solar Permitting Task Force. The energy landscape is rapidly evolving. I look forward to connecting with others who are equally eager to develop new energy solutions that will lead to a brighter future.
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Head Of SalesGm EnergyCalifornia, United States -
Head Of SalesGm Energy Aug 2024 - PresentDetroit, Michigan, Us -
Senior Vice President Sales, Marketing And PolicyFreewire Technologies Aug 2022 - PresentNewark, California, UsLead up to fourteen (~14) direct reports and fifty-five (~55) indirect reports while setting sales strategies, driving progressive growth and reach, increasing revenue, and raising brand awareness.Key Accomplishments:* Spearheaded launch of innovative, battery-integrated products and comprehensive support services; launch generated $95M in sales revenue in less than two (< 2) years;* Recruited, hired, and trained tiger teams that secured high-value accounts with industry leaders, including Costco, Chevron, and Hertz, enhancing new sector market penetration; * Guided policy team to 60% win rate in solicitations; secured $35M in funding for 2023 – 2024 client projects;* Launched channel sales initiative targeting auto OEMs and oil companies; established agreements with GM Energy, BMW, and various Ford dealership associations;* Developed new EV installation services division, generating $2.8M in inaugural year;* Regularly deliver presentations on sales, marketing, and policy performance to company’s C-Suite Executives and Board of Directors. -
Vice President Sales, Marketing And PolicyFreewire Technologies Oct 2018 - Aug 2022Newark, California, UsBuilt high performing sales team to bring new power products to market. Responsible for managing revenue targets and guiding strategic market entry into EV charging and mobile power segment.Key Accomplishments:* Meritorious promoted to Vice President after six (6) month tenure as Sales Director; promotion based on sales performance as well as creation of policy teams which later captured incentives worth $35M in 2023;* Closed hardware / software services contracts with BP, worth $13M and representing 44% in revenue growth; * Expanded company’s market position via winning key solicitations and contracts with utility clients including Exelon, SMUD, and NY Power and Authority; * Established digital marketing metrics to effectively track lead costs, conversion rates, and sales cycle timelines.
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Sales DirectorFreewire Technologies Apr 2018 - Oct 2018Newark, California, UsDrove 50% of company revenue by securing key accounts with Volvo, LinkedIn, and LADWP.
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Executive Vice President Sales And Business DevelopmentKevala, Inc. May 2015 - Apr 2018San Francisco, California, UsSet Sales and Business Development tone and direction for innovative new energy analytics SaaS start-up.Key Accomplishments:* Early member of Executive Leadership Team; brought product to market, generated initial ~$1MM sales revenue, supported investment raise, assisted in business plan development, and led submittal of government awards resulting in $2.5MM in non-dilutive capital;* Designed pricing, sales processes, and customer segmentation strategies;* Generated significant media coverage, including New York Times and Green Tech Media, to boost visibility. * Developed marketing content, whitepapers, and blogs. -
Director, Business DevelopmentSpruce (Formerly Clean Power Finance) Mar 2014 - May 2015Second member of Business Development Team tasked with identification of new channels for solar finance project origination. Key Accomplishments:* Grew sales volume with new solar sales originators by $4MM/month;* Developed specialized financing vehicle and terms for low-income solar projects for Grid Alternatives: * Led cross-functional team to design and implement new partnerships, software product modifications, sales operations procedures, and training and onboarding programs.
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Senior Director, Strategy And Business DevelopmentNrg Residential Solar Solutions Nov 2013 - Mar 2014Hired as Consultant to recast NRG residential solar sales unit. Key Accomplishments:* Collaborated with NRG retail energy affiliates to convert 2M+ customers into solar leads; * Launched innovative retail energy plus solar finance product;* Helped design retail energy and solar bundle, developed marketing campaign, managed lead qualification process, trained direct sales staff, and contracted with solar installation partners to complete product delivery.
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Director, Business DevelopmentSunrun Apr 2010 - Oct 2013San Francisco, Ca, UsHired to reinvigorate company's Government Affairs and Business Development functions. Served as first Business Development Director.Key Accomplishments:* Launched national effort to streamline solar permitting, resulting in U.S. Department of Energy’s $25 million investment for permitting reform. * Passed CA legislation allowing third parties to participate in PACE programs, a public financing vehicle for clean energy; * Directed legislative and regulatory efforts in five states including managing attorneys and lobbyists and filing testimony;* Facilitated payment of over $2MM in incentives being withheld from utilities; initiated national program through Department of Energy for state standardization of solar permitting guidelines;* Spearheaded new channel assessment and co-marketing program;* Developed Sunrun’s solar offer for production home builders; signed agreements with Shea, Toll Brothers, Beazer, and Elliott Homes, reducing solar origination costs by over 50%; * Sourced and launched co-marketing agreements to reduce solar lead acquisition costs with Nest-labs, generating more than 100,000 leads. -
DirectorConsol 2008 - Oct 2010Sacramento, California, UsManaged participation in U.S. Department of Energy’s Building America program net zero energy homes. Key Accomplishments:* Developed new energy efficiency neighborhood retrofit program for SMUD, Fresno, and Central Valley counties;* Worked with national homebuilders and equipment manufacturers to assess product energy performance and verify compliance with local building codes. -
Vice President Regulatory AffairsPac-West Telecomm, Inc. Sep 2000 - Aug 2008Stockton, Ca, UsKey Accomplishments:* Directed regulatory market entry strategy for national VoIP product* Managed participation in state utility commission regulatory proceedings regarding interconnection and non-discriminatory fees for new entrants* Directed regulatory litigation, Federal Energy Regulatory Commission advocacy, and product development.
Ethan Sprague Skills
Ethan Sprague Education Details
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Columbia University - Graduate School Of JournalismJournalism -
University Of California At Santa CruzLaw And Politics
Frequently Asked Questions about Ethan Sprague
What company does Ethan Sprague work for?
Ethan Sprague works for Gm Energy
What is Ethan Sprague's role at the current company?
Ethan Sprague's current role is Head of Sales.
What is Ethan Sprague's email address?
Ethan Sprague's email address is es****@****est.com
What is Ethan Sprague's direct phone number?
Ethan Sprague's direct phone number is +151029*****
What schools did Ethan Sprague attend?
Ethan Sprague attended Columbia University - Graduate School Of Journalism, University Of California At Santa Cruz.
What are some of Ethan Sprague's interests?
Ethan Sprague has interest in Enjoy Team Sports, Back Country Adventure, Cycling, Running, Coaching Soccer, Woodwork.
What skills is Ethan Sprague known for?
Ethan Sprague has skills like Renewable Energy, Energy, Strategy, Business Development, Start Ups, Energy Efficiency, Sustainability, Strategic Planning, Photovoltaics, Contract Negotiation, Management, Cleantech.
Who are Ethan Sprague's colleagues?
Ethan Sprague's colleagues are Jessica Neilands (She/her), Carter Rice, Alyssa Reyna, Jefferson Muniz, Sainath M, Dave George, Craig Kelley, Mba, Cisa, Ceh.
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