Ethan Su Email & Phone Number

Taipei, Taiwan

- Leading & overseeing entire finance accounting group across Asia territories.- Conducted legal entity structure transformation and system alignment across four legal entities.- Aligned company T&E, ToA, and major finance policies across 4 entities for realizing APAC and global operation excellence

Taipei Taiwan

- Country manager of Taiwan Legal entity- Rebuilt and gelled Taiwan team by redefining company’s value and purpose and making it aligned with each department’s objective.- Dissolved the local retail team and reconducted distribution partnerships, screening, selecting, and building a strategic distributor for Taiwan and the entire Asia region- Conducted Player Segmentation Analysis, regrouped and calibrated the target audience, and focused resources on key distribution channels… Show more - Country manager of Taiwan Legal entity- Rebuilt and gelled Taiwan team by redefining company’s value and purpose and making it aligned with each department’s objective.- Dissolved the local retail team and reconducted distribution partnerships, screening, selecting, and building a strategic distributor for Taiwan and the entire Asia region- Conducted Player Segmentation Analysis, regrouped and calibrated the target audience, and focused resources on key distribution channels, leading s significant profit increase over the previous year.- Success launch of PS5 under COVID-19 pandemic situation Show less

Taipei, Taiwan

- General management of functions across finance, accounting, internal control, customer service, legal, human resource, and ITS.- Constructed and implemented ABC performance appraisal scheme closely tied to the company's goal-setting process, creating sense of purpose and aligning company objectives with individual goals- Built an e-GUI issuance system for digital content sales under tax regulations and compliance- Initiated the CPFR platform by leveraging data mining solutions… Show more - General management of functions across finance, accounting, internal control, customer service, legal, human resource, and ITS.- Constructed and implemented ABC performance appraisal scheme closely tied to the company's goal-setting process, creating sense of purpose and aligning company objectives with individual goals- Built an e-GUI issuance system for digital content sales under tax regulations and compliance- Initiated the CPFR platform by leveraging data mining solutions for just-in-time forecasting and ordering operations. Show less

Taipei, Taiwan

- Back-office team management of functions across finance, accounting, supply chain & logistics, & IT solution.- Achieved major system implementations of ERP, BPM, HRM, and BI systems alongside BPR initiatives to build a solid foundation for sustainable business growth.- Planned and established comprehensive compliance and internal control regulations in 2015- Streamlined and improved departmental budgeting and forecasting processes to ensure commercial plans meet bottom-line goals… Show more - Back-office team management of functions across finance, accounting, supply chain & logistics, & IT solution.- Achieved major system implementations of ERP, BPM, HRM, and BI systems alongside BPR initiatives to build a solid foundation for sustainable business growth.- Planned and established comprehensive compliance and internal control regulations in 2015- Streamlined and improved departmental budgeting and forecasting processes to ensure commercial plans meet bottom-line goals as well as optimize resource utilization. Show less

Taipei City, Taiwan

- Responsible for sales planning, pricing, product go-to-market strategy, marketing communication plan, robust forecast accuracy, distributorship management, promotion planning and implementation.- Built three direct telecom business partnerships and opened three direct online stores on major ecommerce platforms, successfully reducing distributor dependencies.- Successfully integrated warehouse operations with other SONY affiliates in 2012.- Regained the No. 1 market share from… Show more - Responsible for sales planning, pricing, product go-to-market strategy, marketing communication plan, robust forecast accuracy, distributorship management, promotion planning and implementation.- Built three direct telecom business partnerships and opened three direct online stores on major ecommerce platforms, successfully reducing distributor dependencies.- Successfully integrated warehouse operations with other SONY affiliates in 2012.- Regained the No. 1 market share from Nintendo Wii and Xbox360 since 2010.- Terminated distributorship and created a direct sales team from scratch, securing PS4 as the leading brand of next-gen gaming consoles. Show less

Taipei City, Taiwan

- Present research result of global market trend and Taiwanese mobile phone industry by making speech in Seminar as well as delivering analytic insights- As a member of ITIS project, a governmental project owned by Ministry of Economic Affairs aiming at the formation of National Industrial Policy, coordinate and conduct research across multiple research institutes.

- In charge of products across MCU, driver IC, TFT LCD panel / module, and foundry business.- Pioneer Silicon Foundry Business in Taiwan, build up cross-division team and create field support and logistics environment- 2003-2004 Eason President Award-Annual Model Staff

Executive Master Of Business Administration

Bachelor'S Degree, Japanese Language And Literature Department

Activities and Societies: - Student President of NTU Japanese Language and Literature Dept. - Volunteer of China Youth Corp, a non-profit.

Education record