Recruit, manage and develop a team of 11 operations professionals owning business operations, campaign management, technology development and program management.Lead full funnel growth initiatives across go-to-market teams that created an incremental 15% pipeline on annual plan.Manage annual planning, strategic reviews and budget allocation for Marketing department resulting in an increase in Marketing RoI of 26% Y/Y. Transition marketing attribution engine from last touch to mult-touch increasing % of marketing associated with sales from 42% to 78% and deliverying greater insights into reallocation opportunities.Assemble predictive marketing platform to scale data science team models and integrate into Marketo for 128% improvement in Inside Sales Lead Conversion in 6 months. Own the full $4M+ Marketing data & tech stack including procurement, implementation, optimization and issue resolution. Leader for 30+ person cross functional GDPR initiative resulting in a full inventory of customer data and plan for compliance to be ready by Mat 25th.

Optimization and alignment of joint sales and marketing programs that educate and inform customers and prospects of communications and workflow solutions for the SMBs and enterprise teams.

Lead the development of Marketing Analytics Capabilities including Marketing Mix, Forecasting and KPIs.

Acquisition Integration, Operations Management, Planning

• Lead Executive alignment for Marketing Dashboards and reporting up through CMO.• Define, create and control global marketing standard metrics.• Establish analytical methods and insights using Portfolio Management principles.

Pioneered “Trigger Marketing” program that supports 500 AMs monthly with $430M in Influenced Pipeline per year.• Implemented of Propensity, Wallet and RFM models from Customer Intelligence team. • Subject Matter Expert for US/Canada Marketing regarding Salesforce.com analytics, content and capabilities as well as Marketing Permissions and Privacy.

• Coordinated efforts to Market to Commercial Accounts in the US• Led Planning and Campaign Development for $2B business

Marketing plan for new services offering in the optical networking group.

Coordinated faculty research projects that required some form of technology.

Coordinated Sales for Alameda and Contra Costa counties.