深耕科技B2B领域的战略咨询，赋能平台和企业数字化转型策略， 品牌策略，以用户为中心的体验策略，品效合一营销策略，政企合作渠道策略等业务。 熟悉产业互联网洞察与科技创新趋势，跨层异构数据管理和应用，底层物联AIoT智能连接和应用，边缘层分析决策智慧应用，平台核心层PaaS框架和生态，应用层企业和政府用户场景体验与产品服务开发。 结合装备/电子/能源/汽车/等多领域的行业know-how，通过精准的品牌定位，战略性打造科技引领力矩阵，提升企业数字营销能力，精准渗透市场打开第二增长曲线，赋能B2B科技企业的前瞻性营销战略和高ROI落地实施。

Lead 5 teams on digital transformation, manage Ogilvy’s new experience marketing discipline. Integrating B2B digital strategy , content and social media planning，SCRM into engagement strategy, pitching new business to expand the client portfolio in both retainer and project base. Deep dive into Martech enabled communication to deliver immersive experience marketing and customer journey base strategy and planning. Key client & project : VW digital website and ID. Community operation) / Intel - (B2B) digital demand generation and social CRM / Sanofi Pasteur innovation center immersive experience creative and build / Alibaba & Ericsson China Olympic Winter Games campaign (tech experience) / Harvest fund （嘉实基金）full funnel engagement strategy / Universal Resort Beijing openning winter campaign / Other client: 腾讯云 / 融创文旅 / 民生银行 / 联合国儿童基金会 / 谷歌出海广告 / 花旗银行私人银行 / 中兴手机 / 荷兰航空 / BP燃油 等

IBM one-team leader (team of 20+) , managing both brand and performance marketing of IBM in China. Include cooperate advertising；product marketing (包括IBM 咨询，存储，云计算，人工智能, 数据库，自动化，安全等产品和服务)； global and local event （IBM Think）； packaging thought leadership and business cases through experience marketing and IMC campaigns. Report to Asia regional Hub and global head office, delivery both business result and strategic planning. Work closely with global media partner on annual, quarter , campaign plan and execution.

品牌战略咨询项目的规划与执行。带领策划团队，完成客户的市场研究，大数据研究，消费者研究，数字化决策，品牌定位，成长路径，年度传播规划，新产品上市，热点营销，数字化体验营销，娱乐化营销，social与内容执行，媒介策略与渠道资源整合等多方面的策略策划工作。 重点项目： 蒙牛全线IP营销策划：青春有你/101创造营/中餐厅 华为：Mate20新机上市策略 主要客户：蒙牛/中信银行/索尼影业/华为手机/广汽传祺/腾讯/新舟飞机/壹米滴答等

China’s leading alternative/internet finance group. Reporting to CMO, managing corporate and sub-brand portfolio cross multiple business divisions in both B2B and B2C sectors. Building and maintaining integrated brand equity with marketing communication campaigns that drive healthy growth of corporate identity and SVP/product penetration (FOF, ABS, credit insurance, CDS, fin-tech, robo-advisor, wealth management etc.). Managing Research, Advertising, Media and Social agency to delivery communication activities to ensure the overall marketing KPI is out performed under the compliance of industry policies and regulations.

Managing multiple business divisions of high profile Shell and Intel client with cross function project. Strategic brand management and global communication planning. Act as a project owner of the master agency to Lead global and local agency networks to develop and execute integrated campaigns to ensure clients’ marketing communication objective and KPIs are outperformed each year. Managing agency-client relation in global, regional and local levels to deliver healthy brand equity growth while achieved 300% increase in agency account revenue within 3 years. Received multiple rewards cross Asian SPIKE, FWA, China 4A Golden Seal etc.. Key skills: Communication and media strategy / IMC campaign planning / digital and interactive planning & execution / innovative tech-based creative / marketing research / financial control and budgeting / evaluation. Project experience: Global strategy adaptation /TVC/KV/OOH/BTL(in-store, POSM)/ Radio / Digital Development / Animation / H5 / WEB / SNS / Event / Co-branding / Experience in Post Production in global level.

Multiple marketing roles in client side include strategic marketing planning; E-commerce development and operation; Advertising/PR planning and execution in Pan-European markets. Managing international fashion exhibitions and events in UK, France, Italy and Germany. Brands and clients include: Topshop, Dune, Repulic, Laura Ashley, New Look, dsuk, Lydc, Anna Smith, Debenhams, Beals, TK Maxx