Ethan White's Location
Saratoga Springs, Utah, United States, United States
Ethan White's Contact Details
Ethan White work email
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About Ethan White
I maximize company potential by identifying opportunities, aligning resources, and mitigating risks. My focus areas include product-market fit, GTM strategy, and customer journey for improved conversion rates and retention. With 8 years in revenue operations & program management, I’ve managed forecasting, reporting, compensation planning, deal desk, territory planning, and CRM implementation. I align sales, marketing, and customer success teams, delivering results and empowering my team.
Ethan White Work Experience Details
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ConsultantWayland Ventures Feb 2023 - PresentWayland Ventures is my vehicle for helping clients with growth strategies encompassing M&A, partnerships, general sales and marketing, and maximizing existing business.- M&A: Sourced, structured, and integrated over $140,000,000 of M&A transactions & investments.- Pipeline Improvement: Increased sales pipeline by $85,000,000 a year by identifying opportunities and driving change initiatives to ensure a seamless prospect experience.- GTM Strategy: Spearheaded a market penetration initiative for a Series A company, resulting in the generation of over $14,000,000 in qualified sales pipeline in 2 months and over $6,000,000 in gross sales within 12 months of starting the program.- Partnerships: Drove over $4,000,000 in annual sales for clients by identifying and developing 7 partnerships on their behalf.- Strategy Development: Designed a repeatable process to help clients identify and prioritize growth opportunities by understanding their industry landscape, dynamics, and trends.- Content Marketing Strategy: Increased a client’s web conversions by designing and implementing a cohesive content strategy.- Sales Process Design: Implemented over 30 automations and validations across multiple objects and 7 systems including Salesforce to drive sales process adherence across MEDDPICC, pipeline attribution, customer segmentation, marketing campaigns, and more.- Customer Onboarding Improvements: Drove a 52% reduction in churn during onboarding by improving processes and accountability during the onboarding cycle. -
MemberRevops Co-Op 2020 - PresentSeattle, Washington, Us -
Director Of Revenue OperationsFexa Apr 2023 - Nov 2023Mullica Hill, Nj, UsFexa is a PE-backed SaaS CMMS provider.While leading revenue operations at Fexa, I worked cross-functionally and closely with our private equity backers to ensure alignment of strategy, people, process, policy, tech, and data. Key outcomes and activities included:- Cross-functional Alignment: Identified, developed, and executed 13 sales, marketing, and customer success programs to accomplish business objectives.- Revenue Forecasting: Improved forecasting accuracy to 90%+ by monitoring data accuracy and integrity, and analyzing historical performance, sales pipeline, and market trends.- Annual Planning: Owned planning process to define quota-setting, compensation plans, territories, capacity models, and more.- Data Analytics: Created and managed over 100 reports across 7 dashboards in Salesforce, Google Sheets, and other systems for executives and management from marketing, sales, customer success, and general management functions. -
Rev Ops ManagerFexa Nov 2022 - Apr 2023Mullica Hill, Nj, Us
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Rev Ops ConsultantFexa Jul 2022 - Nov 2022Mullica Hill, Nj, Us
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Co-Founder & ConsultantWayland Partners Nov 2018 - Feb 2023Salt Lake City Area, Ut, UsWayland Partners helped companies of all shapes and sizes to refine their growth strategies and get a clear path toward their goals. Some of our work is that we:- Product and GTM Roadmap Creation: Helped a Series B client 3x revenue in 2 years by refining their product roadmap and brand through extensive customer and user research.- Implementation Process Improvements: Drove 23% improvements in logo retention for a PropTech SaaS customer by improving their customer implementation and onboarding process, decreasing the customer's perceived effort and accelerating time to value.- Monetization Strategy Overhaul: Advised on transitioning to a tiered bundling & pricing model (“good, better, best”), simplifying the buying process and accelerating sales.- Improved performance visibility for a high-growth real estate brokerage by helping select, procure, and implement a new CRM. -
Sales OperationsLendio Sep 2021 - Nov 2022Lehi, Utah, UsLendio is a marketplace for small business loans, matching borrowers with multiple lenders through a single application.- OKR Cadence: Ran quarterly & annual OKR planning for multiple business units & functions.- New Product Launch: Implemented a strategic shift to boost sales of a low-volume product that became a 2022 business focus.- Sales Escalation Procedures: Boosted sales efficiency and enhanced conversion rates by establishing an internal ticketing service to promptly address deal-related issues.- Conversion Rate Optimization: Increased conversion rates by 3x with improved SDR-to-AE handoff process, which tripled monthly sales within two months period, directly correlating to the enhanced conversion rate.- Process Improvements: Collaborated with cross-functional leadership to redefine handoff processes, including the establishment of Service Level Agreements (SLAs), communication protocols, and technology automations.- Training and Development: Led the training of Business Development Representatives (BDRs) and Account Executives (AEs) on multiple new procedures, significantly improving adoption and sales effectiveness.- Documentation and Compliance: Instituted a robust reporting system for SLA compliance and documented the revamped sales process to ensure sustainability and replicability of process improvements.- Increase Activity Volume: Increased outbound lead volume by 20% through a program to revamp and execute outside SDR training improving quantity and quality of outbound activity. -
ConsultantIncapsulate Aug 2020 - Sep 2021Washington, District Of Columbia, UsIncapsulate provides general tech services as well as purpose-built software for government agencies to improve their operations and management.- Portfolio Management: Managed a porfolio of at least 6 projects at a time with budgets totaling over $70,000,000.- I was brought into several projects to address schedule and budget overruns. My approach revolved around realigning internal and client resources to achieve the desired outcomes and rallying the project teams around the wins and blockers.- I managed government projects with approximately 8-figure budgets for Salesforce Service Cloud, Sales Cloud, Marketing Cloud, and CMS implementation and enhancements. -
Delivery OperationsCarta Mar 2019 - Apr 2020San Francisco, California, UsAt Carta, I focused primarily on customer onboarding as the key point in the customer lifecycle.- Time To Value Improvements: Brought 80% of implementations within TTV compliance by improving tools and processes around implementation, including the handoff to the project manager, automated follow up, escalation procedures, and general project management principles. Improved average TTV by 13%.- Increased Implementation Quality: Increased number of implementations meeting quality standards by 31% with improvements to QA & QC practices.- Customer Reference Program: Increased customer references by over 10% with deliberate adjustments to process, policy, technology, and data collection efforts.- Improved Customer Satisfaction: Increased already industry-leading CSAT scores by 10% from 4.2 to 4.6 with improvements to internal procedures.- Capacity Planning: Drove capacity planning with sales & finance leadership to model demand, FTE contributions, and set hiring targets. -
Business AnalystXant.Ai Jun 2018 - Mar 2019Austin, Texas, UsAt InsideSales.com (now Xant) I was responsible for analyzing the customer journey and generating insights to increase ARR with renewals & upsells, as well as consulting customers.- BDR Processes & Reporting: Helped a major hospitality company improve their BDR process by understanding where their baselines were for activity, conversion, and territory management practices.- Voice of the Customer: Provided voice of the customer insights to help InsideSales understand different customer segments' needs. -
Venture Capital AssociateUniversity Growth Fund Aug 2017 - Jun 2018UGF is a growth-stage venture fund. My responsibilities included investing and consulting activities, including:- Investment Due Diligence: Analyzed over 30 companies for potential investment, leading to 10 equity investments in growth-stage private companies- Market Analysis: Led the market analysis of due diligence on an education technology company, leading to participation in $20M round- Industry Analysis: Created industry reports on the urban farming industry, construction technology, AI, financial services, and others.- New Market Penetration: Built the go-to-market strategy & plan for a company to enter a new market segment, including interviewing existing and prospective customers in the new market, defining account-level ICP, buying committees, budget cycles, call scripts and more.- GTM Strategy Redesign & Realignment: Designed a go-to-market & product strategy for an EdTech company that needed to realign existing resources against their stalled growth, leading to the GTM engine that drove their exit.- Financial Modeling: Built financial and operating models for partners in search funds to identify & vet acquisition targets.- Investment Committe Presentations: Led investment committee calls.- LP Reporting & Managements: Provided reports to LPs on various investments' performance. -
Venture Capital InternUniversity Growth Fund May 2017 - Aug 2017
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Impact Investing Senior AssociateUniversity Impact Jun 2017 - Jun 2018Provo, Utah, UsUniversity Impact is an impact investing firm focused on early-stage companies with products or services that help alleviate poverty, create upward economic mobility for the poor, protect or clean the environment, while also being viable, sustainable businesses that can generate a financial return. While there I:- Performed investment due diligence on companies across sectors, including education, agriculture, smart cities, AI, and more.- Led team advising a Fortune 1000 company on a pending M&A acquisition, focused on analyzing the risks associated with the acquisition, and how to mitigate them, and the integration plan.- Created curriculum centered on helping students learn to evaluate social ventures.- Conducted trainings for incoming students.- Helped establish initial deal-flow. -
Head Of Marketing And StrategyNeonatal Rescue Jun 2016 - Feb 2017Springville, Utah, UsAt Neonatal Rescue, we created a low-cost ventilator for newborns in the developing world who don't have access to the medical equipment they need to survive. We expect to reduce respiratory distress-syndrome related deaths in our target markets by 30%, or around 40,000/year in the next 5 years.While there I:- Aided the product development process - Created supply, inventory, and distribution plans -
Teaching AssistantBrigham Young University Aug 2013 - Dec 2016Provo, Ut, UsI was a teaching assistant for Music 301, 302, and 303, the three most-failed major-only classes in the BYU School of Music. Because of the SOM's strict failure policies, this results in many students being removed from the program. While there I tried to fix this by:- Helping students understand materials through one-on-one meetings and review sessions- Helping students understand expectations and criteria for projects- Most importantly, helping students understand the research and analysis methodologies that lead to deep understanding of subject material- Starting a workshop series to better prepare students for the rigors of upper division music history courses that improved grades by nearly 8% and reduced failure rates from ~10% to below 5% -
Consultant/Project ManagerEnsign Services Jan 2016 - Apr 2016UsEnsign Services owns and operates facilities providing long-term healthcare to patients across the Western half of the U.S.A. They contracted me and my team through the BYU Marriott School to evaluate and reorganize their executive director recruiting process. This included:- Identifying common traits of successful executive directors- Identifying which directors were least likely to stay with the Company- Designing a program to draw and train more successful directors who would not leave- Overall retention is expected to increase 30% -
Non-Profit Consultant InternByu Ballard Center/Grantwell Jan 2016 - Apr 2016Grantwell puts student teams together with non-profit organizations to help them better understand how to use their resources. While there I:- Worked with a team to improve Walmart Foundation’s grant-giving program between pilot and nationwide rollout- Conducted industry best-practices analysis on impact-measurement- Recommendations led to Walmart Foundation increasing community and small business giving from $8M in 2015 to $11M in 2016
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OwnerProvo Guitar Lessons Jun 2013 - Dec 2015- Structured acquisition.- Doubled lead conversion rate.- Managed team of instructors.- Led business development.- Managed client-teacher scheduling.- Maintained the company website.
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Guitar InstructorPrivate Studio Mar 2012 - Dec 2015Giving private studio lessons in classical, rock, folk, blues, and jazz idioms.
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Research And EvaluationMissionary Training Center Jun 2015 - Sep 2015
Ethan White Skills
Business Analysis
Financial Analysis
Venture Capital
Business Valuation
Music
Teaching
German
Financial Modeling
Leadership
Competitive Analysis
Market Analysis
Industry Analysis
Customer Analysis
Microsoft Office
Microsoft Excel
Microsoft Word
Microsoft Powerpoint
Public Speaking
Research
Primary Research
Secondary Research
Teamwork
Data Analysis
Generally Accepted Accounting Principles
Ethan White Education Details
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Brigham Young UniversityMusicology -
Brigham Young UniversityGeneral
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Brigham Young UniversityGerman Studies
Frequently Asked Questions about Ethan White
What company does Ethan White work for?
Ethan White works for Wayland Ventures
What is Ethan White's role at the current company?
Ethan White's current role is Strategy | Rev Ops.
What is Ethan White's email address?
Ethan White's email address is et****@****dio.com
What is Ethan White's direct phone number?
Ethan White's direct phone number is (801) 410*****
What schools did Ethan White attend?
Ethan White attended Brigham Young University, Brigham Young University, Brigham Young University.
What are some of Ethan White's interests?
Ethan White has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.
What skills is Ethan White known for?
Ethan White has skills like Business Analysis, Financial Analysis, Venture Capital, Business Valuation, Music, Teaching, German, Financial Modeling, Leadership, Competitive Analysis, Market Analysis, Industry Analysis.
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