 Marketing content strategy and executionIn collaboration with GEP leadership, Product Marketing, SMEs, and creative agencies, developed and implemented strategies for high-value, creative, marquee content and robust customer journeys for GDC Marketing Plays. Generated leads, deepened audience engagement, and nurtured customers’ purchase, deployment, and usage decisions.• Actively contributed to quarterly and annual content strategy development. • Drove development and production of content marketing assets, including e-books, whitepaper, webinars, marketing videos, promotional emails, email nurture streams, and interactive web experiences.• Worked with marketing, web, social, and other stakeholder teams to brainstorm, develop, create, and promote content to appeal to the global audience of customers and prospects.• Managed the work of external creative agencies, including creating and presenting customer journey briefs; creating, and presenting asset briefs; managing and coordinating stakeholder review cycles; and ensuring that content deadlines were met.• Collaborated with peer content strategists to analyze content performance, develop insights, and optimize strategies for success.• Evolved strategies in response to measured impact, KPIs, updating marketing messaging frameworks, and success criteria.• Consistently drove successful conception, execution, and delivery of multiple high-profile marketing assets concurrently.

Microsoft Windows for Business and Modern Desktop. Working with Product Marketing stakeholders and Microsoft Global Demand Center teams, develop content strategies and assets to support prospects through rich, empowering customer journey.- Conceive content strategies- Define content asset needs to fulfill strategy goals- Develop content briefing documents to facilitate engagement with creative agencies- Manage and direct content production by creative agencies- Edit content drafts from agencies to ensure on-brand, on-message - Facilitate stakeholder feedback on content assets- Review content performance data - refresh, revise as needed to maximize content performance

Managed development of books from early-stage manuscript to published volume. • Line- and developmental editing, copyediting, ghostwriting• Managed design team in development of book design, design and production of book layout and covers, and marketing collateral, ensuring continuity of product representation across all delivery platforms.• Maintained relationships with printers and distributors to ensure high quality product delivered within budgets and timelines.• Developed and executed marketing and communication strategies to drive high volume sales with retail stores, wholesale buyers and distributors, and libraries.

Inbound marketing strategy and execution, internal communications strategy and execution, training and development, co-founderThrough thought-leadership marketing, presentation-development, public speaking, internal training, and innovative business management strategies, helped build Allyis from 3 people and a single contract into a company of more than 250 employees, a Puget Sound Business Journal fastest-growing company several years running, and a multiple-time winner of Best Place to Work honors in the state of Washington.• Led inbound marketing efforts producing thought-leadership content around collaboration strategies, employee knowledge discovery, and employee engagement. • Cultivated media and PR relationships to build brand and awareness.• Developed innovative corporate citizenship initiatives advocating working greener and charitable giving, earning Allyis United Way’s award for giving two years running.• Conceived, developed curriculum, and led internal consultant training programs to bolster core competencies and establish continuity in service delivery.• In collaboration with leadership team peers, managed company budgets, banking relationships, business expansion and personnel decisions.• Contributing writer and speaker: Association for Image and Information Management, Human Capital Institute, Human Resources Institute, and International Association of Business Communicators.• Member: Western Washington University Technical Communication Curriculum Advisory Board