Ethan Allred Email & Phone Number

Portland, OR, US

Portland, Oregon, US

Portland, Oregon, US

Portland, Oregon, US

• Principal content manager and technical product owner for www.umpquabank.com, the Umpqua Bank marketing website, and its content management system
• Construct, edit, and publish webpages in collaboration with key stakeholders in alignment with institutional website strategy
• Plan and execute data-driven optimizations for UX and web marketing
• Define roadmap for website content, features, and technical development
• Oversee work of a web team including developers, QA, and content contributors
• Educate and guide coworkers in website best practices, quality assurance, and operational procedures and policies

Portland, Oregon, US

• Manager of strategy and execution for digital content across channels including website, email marketing, social media, and digital advertising
• Spearheaded implementation of brand-new ecommerce website
• Led ongoing optimization efforts for lead acquisition and conversion
• Created robust, cross-platform digital advertising strategies
• Established KPIs and delivered detailed reporting on all digital channels
• Active member of Diversity, Equity, and Inclusion work group

Portland, Oregon, US

- Coordinated festival details with artists and staff including repertoire, sheet music, housing, transportation, etc.- Developed, distributed, and executed contracts with venues and artists- Developed a live-updating system to analyze historical trends in archived concert data- Supervised two seasonal interns in tracking data related to artist.

US

- Edited content including artist biographies, program notes, donor language, and rosters for nine weekly program books that reached thousands of audience members each week- Communicated and coordinated details of production with content creators/editors in other departments as well as outside of the organization- Created content for the program books.

- Assisted in the proofreading and preparation in critical editions of American music for a series that chronicles the breadth of eras, genres, composers, and performance media that make up the United States' musical history- Proofread future volumes by comparing scans of musical and textual manuscripts with printed scores in search of inconsistencies and.

Ann Arbor, Michigan, US

- Educated c. 50 undergraduate students each term in musicology courses for non-majors on American Popular Music or Western Art Music- Led weekly discussion sections of 10-20 students in which I instructed students about music and created lessons that encouraged them to develop skills in listening to and talking about music- Instructed the 150 student.

Portland, Oregon, US

- Developed entertaining and informative promotional content for Lewis & Clark, including interviews with faculty members, profiles of current students, and unique informational videos for prospective students, totaling over 20 videos in addition to various audio podcasts- Researched best practices for improving Lewis & Clark's web presence and made.

- Communicated with soloists and representation concerning their engagement for concerts at the Barbican Hall (with the Royal Philharmonic Orchestra) and at Freemasons Hall in central London- Organized logistical details including the day-of schedule, parking, backstage functions, and merchandise sale at the Barbican Hall performance- Assembled and.

Graduate Certificate, Wildlife Management

Master Of Arts (M.A.), Musicology

Bachelor Of Arts (B.A.), Musicology