Ethan Allred Email & Phone Number

Portland, Or, Us

Portland, Or, Us

Portland, Oregon, Us

Portland, Oregon, Us

Portland, Oregon, Us

Principal content manager and technical product owner for www.umpquabank.com, the Umpqua Bank marketing website, and its content management system• Construct, edit, and publish webpages in collaboration with key stakeholders in alignment with institutional website strategy• Plan and execute data-driven optimizations for UX and web marketing• Define roadmap for website content, features, and technical development• Oversee work of a web team including developers, QA, and content contributors• Educate and guide coworkers in website best practices, quality assurance, and operational procedures and policies• Drove 84% increase YOY in unique pageviews of business banking pages

Portland, Oregon, Us

Manager of strategy and execution for digital content across channels including website, email marketing, social media, and digital advertising• Spearheaded implementation of brand-new ecommerce website• Led ongoing optimization efforts for lead acquisition and conversion• Created robust, cross-platform digital advertising strategies• Established KPIs and delivered detailed reporting on all digital channels• Active member of Diversity, Equity, and Inclusion work group

Portland, Oregon, Us

- Coordinated festival details with artists and staff including repertoire, sheet music, housing, transportation, etc.- Developed, distributed, and executed contracts with venues and artists- Developed a live-updating system to analyze historical trends in archived concert data- Supervised two seasonal interns in tracking data related to artist communication, housing, transportation, travel, pay, contracts, riders, and many other subjects

Us

- Edited content including artist biographies, program notes, donor language, and rosters for nine weekly program books that reached thousands of audience members each week- Communicated and coordinated details of production with content creators/editors in other departments as well as outside of the organization- Created content for the program books including numerous program notes and enrichments (e.g. timelines or essays on related topics)- Helped ensure that all content met the institutional standards of the Festival, seeking consistency, accuracy, and professionalism while working within strict deadlines- Communicated with artists, faculty, and management to obtain biographical materials- Coordinated and communicated deadlines for receiving materials from our writers

- Assisted in the proofreading and preparation in critical editions of American music for a series that chronicles the breadth of eras, genres, composers, and performance media that make up the United States' musical history- Proofread future volumes by comparing scans of musical and textual manuscripts with printed scores in search of inconsistencies and errors- Completed detailed research assignments to fact-check and develop projects- Organized and cataloged important documents including reviews of MUSA volumes to illustrate the history and impact of the project- Redesigned the MUSA website according to institutional protocol while proofreading existing writing and preparing new content about future volumes

Ann Arbor, Michigan, Us

- Educated c. 50 undergraduate students each term in musicology courses for non-majors on American Popular Music or Western Art Music- Led weekly discussion sections of 10-20 students in which I instructed students about music and created lessons that encouraged them to develop skills in listening to and talking about music- Instructed the 150 student lecture class on a topic related to my own specialization once each term- Advised students individually on how to communicate effectively about music, paying attention to the widely varying musical backgrounds represented in the course- Assisted students in developing writing skills in class, one-on-one, and through written comments on concert reports, exams, and other writing assignments

Portland, Oregon, Us

- Developed entertaining and informative promotional content for Lewis & Clark, including interviews with faculty members, profiles of current students, and unique informational videos for prospective students, totaling over 20 videos in addition to various audio podcasts- Researched best practices for improving Lewis & Clark's web presence and made recommendations for spreading the institutional brand and drawing attention to the college's web and social media content- Wrote from London for a blog about student experiences on study abroad trips

- Communicated with soloists and representation concerning their engagement for concerts at the Barbican Hall (with the Royal Philharmonic Orchestra) and at Freemasons Hall in central London- Organized logistical details including the day-of schedule, parking, backstage functions, and merchandise sale at the Barbican Hall performance- Assembled and distributed artists' biographical material for concert publicity and program books- Served as secretary at a meeting attended by donors, sponsors, and representatives from the concert venue for the Freemasons Hall performance- Researched ways to improve the choir's web presence and developed databases, schedules, and a budget for the choir management

Graduate Certificate, Wildlife Management

Master Of Arts (M.A.), Musicology

Bachelor Of Arts (B.A.), Musicology