Lead brand activation for one of Chipotle's highest grossing states by creating digital-first activations and content that drives sales and brand love, while leveraging relationships with professional athletes, professional sports teams, major universities and NIL athletes.

Provided multi-dimensional employee storytelling and interactive brand experiences with Nike's top tier athletes (NFL, NBA, WNBA, USWNT, etc.), for the 11,000+ employees at Nike's World Headquarters.

Co-led football marketing strategy for Nike's Central territory which included developing insight-driven, experiential programming that drove product sales, solidified our top position in the football landscape and activated on our partnerships with the Dallas Cowboys and Chicago Bears.

Supported the basketball, football, training and women's brand teams in the development and execution of innovative consumer experiences, and managed budgets/resource allocation, invoice processing and event venue sourcing.

Co-managed experiential marketing program development and provided sponsorship activation consultation for various clients (Taco Bell, GEICO, Cadillac, and Under Armour) in the sports and lifestyle space which included managing mobile experiential marketing tours with staff of 20 that provided premium experiences for lead generation and brand awareness.