Ethan Castillo Email & Phone Number

• Leading our Webcast Center of Excellence (COE) overseeing the planning, promotion, execution and reporting of 50+ client focused webcasts per year as well as supporting additional virtual and hybrid events.
• Work with marketing teams to help identify and outline event objectives, goals, theme, elements, speakers, presentation formats and other webcast elements
• Recommend and facilitate opportunities for promotion, cross-promotion and post event nurture campaigns
• Manage centralized end-to-end webcast planning, production and execution
• Oversee webcast branding, UX design, quality control and data management
• Work with analytics and marketing team to deliver pre/post show reporting and analysis

• . Promote webcasts to target audiences and align with firm strategies in collaboration with email, web, social, industry/functional marketing teams.
• Partner with external webcast producers and vendors to ensure project milestones are achieved and to manage ON24. webcast configurations.
• Conduct in-depth analysis of ON24 webcast results and trends for use in improving webcasts, internal KPIs, and ROI.

• Spearheaded account management activities serving as a liaison with sales, customers, and ON24 to plan and execute web seminar deployments with strict accountability for project timelines and customer satisfaction.
• Produced and moderated 250+ web seminars using ON24 and 40 podcasts annually achieving 9% growth in 2018.
• Developed marketing campaigns in collaboration with UBM sales, marketing, editorial, and sponsors and compiled and coordinated marketing materials generating 200 registrants per event.

Independence, OH

• Created and edited content for blogs, websites, white papers, email marketing campaigns, press releases, and high-end sales materials resulting in a 5% sales increase.
• Leveraged findings from Google Analytics and Search Engine Optimization increasing social presence by 10%.

Avon, OH

• Led business development efforts including client onboarding and platform support, project management, and cross-functional collaboration.
• Facilitated initial onboarding and initial and ongoing training and support in partnership with sales, engineering, and finance resulting in 12 net new clients quarterly and generating $350K in revenue.

Avon, OH

• Executed account management activities including account reviews, measuring customer satisfaction, and lead generation.
• Developed strategy to build mutually beneficial business opportunities achieving a 95% close rate on all deals.
• Collaborated with VP-level executives to maintain 150 accounts and grow account base 50% utilizing phone, email, and video.
• Built and leveraged strong relationships with customers earning trust and the right to upsell and leveraged CRM to reconcile invoices and expand prospect list exceeding monthly sales quotas by 90%.

Hangzhou, Zhejiang, China

• Utilized Photoshop and InDesign to redesign sales brochures, a website, and marketing collateral improving English descriptions resulting in increased international sales by 13%.
• Facilitated training to teach Shibao employees English as a foreign language resulting in improved speaking and writing skills by 90%.
• Partnered with the Vice President to develop and maintain international relationships.

The University Of Akron

• Working directly with prestigious University of Akron departments, clients, and management to achieve optimum communication.
• Managing hundreds of accounts receivable through Microsoft Excel and Word while working directly with the Financial Management Office at The University of Akron.
• Analyzing departmental documents for appropriate distribution and filing for entire payroll department.

• Developing new business opportunities via Skype by effectively communicating product lines toleading international corporations located in United States.
• Meeting with International clients to discuss marketing strategies on how to penetrate the Pune,India industrial market through social media.
• Cultivated and managed relationships with key clients, vendors and community partners.

Austin, Texas Area

• Designing user manuals on how to use "Niyum", the new program that will eliminate the physical process of applying for food stamps.
• Developing sleeker and user friendly website.
• Creating elaborate brochures and other media pieces for display to employees, target audiences, and sponsors of the new direction Source Pulse is heading.
• Proficient time management skills in producing materials on strict deadlines.

B.A., Business & Organizational Communications, B.A., Public Relations, Organizational Communication, General

Education record