Ethan is a 20-year veteran of the Direct Response advertising and marketing industry. Having founded Stingray Direct in early 2014, he has lead the company’s core vision since its inception.Prior to launching Stingray Direct, Ethan was the founder and CEO of a successful Direct Response Television media buying agency. Cohen has earned a reputation for being one of the industry’s most well-rounded media experts, specializing in health, wellness, and beauty. Having personally guided many of the industry’s most prestigious and successful infomercial and spot campaigns, Ethan has managed over $1 Billion in Direct Response television and on-line media.Ethan has also held the title of Co-Chairman of a Broadcast Council Committee for the Direct Marketing Association (DMA). As a graduate of Boston University, you can often find him rooting on weekends for the Patriots, Red Sox and all things Boston!

Ethan Cohen is veteran of the Direct Response advertising industry. Ethan has managed one of the longest lists of top-ranked IMS shows in the industry since 1998. Cohen has earned a reputation for being one of the most well-rounded media experts. His focus on overall clients’ success and campaign developments have allowed his clients to grow their shows and discover hidden revenue streams. Prior to founding Monarch (formerly Media Stream Direct) in 2007, Ethan spent 7 years at Mercury Media, one of the largest Direct Response Television media agencies in the country, where he was Vice President of Client Services. Under his management, the company greatly expanded its media presence and client base. Preceding his time at Mercury Media, Ethan worked at Direct Response advertising agency, Williams Television Time. Cohen has personally guided many of the industry’s most prestigious and successful infomercial and spot campaigns such as Revo Hair Styler, Natural Cures, Body By Jake Bun and Thigh Rocker, Power 90 by Beach Body, Hewlett Packard (HP), EyeQ, Griddler by Cuisinart, Shark Steam Blaster by Euro Pro, Walk Fit by Sylmark, Paint Buddy by Rubbermaid (short form), Roto Sweep by Sanyo Fisher Company (short form), Western Dental (short form), Providian Visa (short form), Pioneer Entertainment and Hoover Company.