Creative Director, Experience Design
CurrentWhether I'm working independently or motivating a larger group forward, the results are consistently thoughtful and impactful brand communications and experiences launched across traditional and digital media. Highlights and achievements include:Amy's Kitchen–—» Worked directly with owners—Andy, Rachel, and Amy—to redesign the company's online presence. Website redesign decreased bounce rate, increased site visit time, and acquired inbound site traffic from new markets. Social media engagement soared, indicating increased brand awareness, participation, and affinity.ED&F Man, Volcafe Specialty–—» Built and led an integrated team of creative consultants to develop and execute the brand launch for The Genuine Origin Coffee Project. Shot original photo and video assets in thirteen countries and leveraged them across traditional and digital channels for advertising, marketing, website design, and social media management. The concentrated effort saved the start-up valuable time, energy, and expense by avoiding big agency fees or the need to acquire full-time staff.Jack Morton Worldwide–—» Emblem Health: Successfully achieved AOR status by designing an integrated brand experience campaign across print, out-of-home, radio, mobile, social, and online advertising opportunities. The success helped the agency expand creative credentials outside of known capabilities and triple client revenue.
