Ethan Parker Email & Phone Number

Austin, Texas, Us

Treble is a full-service public relations agency with significant experience in launching and driving media and analyst relations programs for early-stage technology startups and established enterprise companies. Treble focuses on B2B technology with specific expertise in cybersecurity, mobile, SaaS, cloud, big data and DevOps. Treble also has burgeoning B2C and healthcare practice groups. Treble is headquartered in Austin, Texas with a growing presence in the San Francisco Bay Area. Treble: The news moves fast. Join the conversation.

San Francisco, California, Us

Led multiple accounts in Austin and Silicon Valley. Supervise and execute strategic media relations. Secure new business opportunities for the agency.

San Francisco, California, Us

Manage multiple technology start-up accounts. Ongoing strategic media relations to secure high-profile business press and IT coverage. Strategic planning and thought leadership campaigns are routinely created and executed.

San Francisco, California, Us

Secured Tier 1 business press and IT press coverage for a variety of technology clientele

Collaborated with Chief Marketing Officer to execute company re-launch to the mid-market. Integral member of team creating new corporate Web site; developed concept and worked with design team to design new company brochure, folder and vertical product sheets; drafted four press releases and secured in-person CEO briefings with Wall Street Journal and InfoWorld.Awarded June 2009 “Energizer Bunny of the Month”

Media outreach specialist for three publicly traded companies: Fujitsu Computer Products of America, Inc., Rackable Systems, Inc., and nCipher, Inc.Part of management consulting role included providing strategic direction as companies went through mergers and acquisitions.Drove coverage in various multimedia and Web 2.0 mediums including podcast recordings, blogs and new product slideshows.

London, Gb

Led media relations outreach to secure high-profile coverage for clients including McAfee, Inc., and Xythos Software.Managed mobile security division’s media relations outreach and secured numerous analyst and business and technical briefings and coverage.Managed McAfee “Security Insights” corporate C-level executive blog. Initiated and drafted content, edited and managed Internet site.

Conducted media outreach for multiple accounts in the areas of network security, wireless and data management.Secured briefings and placements with high-profile publications including the Wall Street Journal, BusinessWeek, Red Herring and eWeek.Drafted multiple press releases and case studies for all clients which directly resulted in news coverage.Served as a client contact for ScanSafe, Array Networks, Lockdown Networks, Venturi Wireless and Devicescape, Inc.

Handled media relations for firm, including drafting, disseminating and pitching news content.Teamed with public relations agency to increase media placements for the firm by 100% from 2003 to 2004 in conjunction with award-winning media relations campaign for $1.1 billion settlement in California class-action lawsuit against Microsoft.Drafted and updated attorney profiles for firm attorneys.Researched and monitored firm revenue of top clients from 2003-2005. Presented data to firm chairman demonstrating return on investment from Marketing & Business Development department pitches.Created new Web site by drafting content relating to case studies, client overviews, and practice group descriptions. Assembled prospective and existing client brochures and Power Point presentations.

San Francisco, Ca, Us

Served as media relations liaison for multiple law firms, including Covington & Burling, Fish & Neave, Miller Starr & Regalia, and Townsend and Townsend and Crew LLP.Formulated solid relationships with reporters and arranged for several attorneys to conduct radio interviews for CNET.com and National Public Radio, allowing for increased media exposure in target markets.Drafted press releases announcing new attorneys, source advisories for legal and business press, and case advisories pertaining to timely lawsuits.

Represented Agilent Technologies Semiconductor Products Group, BSQUARE Corporation, and private companies specializing in components for the communications, software, and wireless industries.Attended new client meetings with top executives of public and private companies and teamed with Principal M. Quint to obtain larger client base and grow business by 50% over two-year period.Initiated relationships with editors through pitching and teleconferences. Launched product lines by creating media/analyst lists and scheduling press tours. Grasped in-depth awareness of key technical press within the wireless and components realm.Prepared editorial calendars, trade show calendars and briefing books for all clients. Edited and distributed press releases securing key press coverage in top-tier technical publications.

San Jose, Ca, Us

Monitored statistical data for television stations including Fox Sports Bay Area and ESPN. Facilitated in meeting the needs of print and electronic media by delivering pertinent statistical data.Wrote articles and edited for Sharks Magazine, including writing multiple player profiles and feature articles.Compiled periodic development affiliate scouting and prospect report.Coordinated media requests for player, coach and executive interviews, including radio stations and newspapers. Organized and updated department’s extensive electronic and print clips on daily basis.

Mba, International Marketing

B.S., Marketing

Bachelor Of Science - Bs, Marketing