Executive Producer + Creative on complex experiential builds for brands like AirBnb and other brands that are still confidential. AOA is not a traditional experiential marketing agency. Founded by Disney Imagineers 15 years ago, AOA is rooted in the Themed Entertainment industry, building amusement parks and large scale consumer experiences for Disney, Universal, Virgin Galactic, Jane Goodall, and other clients. Through my work with AOA we’re making magic on a large scale, blending narrative storytelling with technology, to create experiences and illusions that are truly mind blowing.- April 2024: EP'd the design and build of a replica X-Men "X-Mansion" in NY for the AirBnb Icon's platform- Coming Soon: Sept 2024

Brand marketer and product innovator spanning brand strategy, product strategy, experiential marketing, social media, content, software, and hardware development. I was the 2nd member of Lyft's brand marketing team and created the iconic fuzzy pink mustache. I thrive in a scrappy environment producing content, products, and experiences that break the script and make people smile. With over 20 years experience in tech, brand, and startups, I have a unique breath of skills that combine brand and product to create memorable consumer experiences.

Strategic advisor to Freestyle - Building 3D projection mapped AI training and entertainment experiences for water.

Developing a portfolio of brand-focused products, platforms, and experiences that Lyft intends to operate as profitable business units. Additionally led Culture & Entertainment.

Develop hardware, software platforms, and consumer experiences that showcase and scale the irreverent side of the Lyft brand both digitally and in-real-life.

Joined this "startup" within the broader organization to help stand-up our internal Brand and Industrial Design functions for Bikes and Scooters.

Ran a team focused on innovation at the intersection of brand and core product. In this role I spearheaded the development of Lyft's in-car hardware spanning the Carstache, Glowstache, and Amp, our current connected in-car emblem. Additionally developed an internal platform allowing for the scaleable execution of in-car experiences such as Taco Mode with Taco Bell, and Minnie Van mode with Disney.

Founding member of Lyft's marketing team where we launched numerous brand campaigns, experiential campaigns, partnerships, and community building events.

Founded RunWilder Entertainment Inc, a mobile gaming company that launched high-production Apple/Android titles that were featured on Google Play and the App Store. RunWilder shuttered in 2013.

Invented and brought to market the Carstache car mustache, best known as the original fuzzy pink mustache adorning the front of Lyft vehicles. Sold to Lyft in 2013.

SOCIAL GAMES CONSULTANT: Product marketing, product management, user acquisition strategy, creative conceptualization, brand building, promotions, ecommerce, monetization, virtual currencies, social games. CLIENTS:GameGon (Lord Of Ages for Facebook)FiftyCubes Games (MallWorld for Facebook)TwentyTon Games (Fight or Die for Tagged)Tencent (Ranch Life and Cafe Life for Facebook)

Helped found the marketing program for Tencent's US operation, launching a localized version of their QQ Games platform, and a handful of social games for Facebook. Responsible for new user acquisition, strategic partner management, marketing and social media strategy, brand identity, copywriting, and creative direction.

I helped design, launch and market Ruckus, an entertainment portal for legal downloads on college campuses. Responsible for new user acquisition, I managed a creative team producing entertainment content, marketing materials, ad campaigns, interactive promotions, microsites, etc... Part strategy and planning, part management, part copywriting and creative direction.

Worked with small in-house advertising team (Gotham Advertising) to create media plans and place media buys for all Sony Music artists.