Ethan Feinstein Email & Phone Number

New York, Ny, Us

New York, New York, Us

New York, New York, Us

Amsterdam, North Holland, Nl

Global Influencer marketing lead for 3 of Sally Hansen’s top nail color franchises. Develop strategic influencer marketing campaigns around key launches and products to create buzz, drive to purchase, and create long lasting relationships with influencers ranging from the micro to macro levels. Strategies are deployed to more than ten markets and are altered to cater each market’s specific needs. Work closely with vendors and agencies to create, design, and deploy creative mailers to media and influencers. PR lead for the limited edition Insta-Dri and Crayola partnership. Initial collection had the best sell through rate on display in 5 years. Lead Sally Hansen’s ‘Always-On’ influencer program of more than 100 influencers across the US, UK, and Germany – garnering hundreds of pieces of UGC, building micro influencer network, boosting brand visibility across top tier markets. Global Influencer Marketing consumer beauty fragrance portfolio includes Katy Perry Parfums, Vera Wang, Stetson, and Beyoncé.

Amsterdam, North Holland, Nl

Deliver 360° toolkits of assets to global markets for successful launch of new product collectionsManage e-retail initiative and update written and digital assets to be compatible with online retailers worldwide to increase sales across all nail color and nail care sectors Support five franchises ranging from the product development, art direction, and executionAnalyze beauty and nail color trends to produce competitive analysis to better position Sally Hansen’s stance in the marketplace Integral part in naming nail polish colors and seasonal franchise collections

Watertown, Massachusetts, Us

Fostered relationships with major news outlets, engaged with communities, municipalities, and state officials along the east coast Built and distributed press kits, media relations with international and national engineering and transportation publications Established firm’s first social media policy to leverage LinkedIn, Twitter, and Facebook pages. Increased likes and followers on these platforms by more than 75% collectivelyPromoted as the only social media resource for 1,000+ employees from 23 offices Presented monthly presentations to marketing department of +75 employeesMaintained firm’s website using Adobe Photoshop and HTML, focused on written content and relevant imagery

Watertown, Massachusetts, Us

Developed a Social Media Strategy and Policy to implement for the company.Wrote press releases on current project wins and company updates.

Us

Manage Google Analytics account for National Company: increased sales, visibility, website trafficIncreased site traffic by 25% annuallyMonitor the campaign and produce monthly strategic reports using Google AdWords to give client feedback & status on keywords, ads, and impressions

Collaborative public relations internship for high end leather accessory manufacturer. Created and managed blog, organized photo shoots, trunk shows, and events with photographers, artistic visionaries, and retail stores such as Urban Zen. Hands on experience staging sets and working with clients like Donna Karan, Free People, and renowned photographer Dmitri Kasterine.

Emmaus, Pa, Us

Developed web content focused on healthy and sustainable living.Composed surveys and facilitated blind taste tests.Conducted research and created graphic illustrations (see Rodale.com, October 27, 2010, “10 Real-Life Monsters that Threaten the Planet”).

Boston, Ma, Us

Public relations, team coordination, and research in the sustainability industry. Studied competitors clients projects for strategic planning.

Education record

Ba, Media And Communication