Ethan Hadley Email & Phone Number

Saint Petersburg, FL, US

St Petersburg, Florida, United States

• Devise compelling storytelling strategy for products in collaboration with cross-functional partners and external vendors, ensuring brands are represented in a way that engages customers and drives sales.
• Work with key stakeholders across the business to gather information needed for product presentations and programming on all platforms, making decisions and recommendations to enhance product presentations and.
• Write copy highlighting product features and brand stories, as well as instructional writing for production teams.
• Create, edit, and manage fundamental media assets for use by the TV, digital, and social media teams.

St Petersburg, Florida, United States

• Crafted live on-air sales presentations for a national network reaching more than 90 million homes in the US.
• Developed sales and production strategies for key items and special programming that highlight product features and benefits, generating millions in sales.
• Scheduled meetings and production shoots and converted meeting notes into comprehensive directions for other teams to act upon.

Tampa/St. Petersburg, Florida Area

• Worked as part of the live show team in a variety of roles:
• Assistant Director/Graphics Operator- Organized and executed video and still support for live show. Support ranged from graphics packages to item specific videos, stills and network promotion.
• Robotic and Jib Camera Operator- Simultaneously operated up to five Shotoku robotic cameras and maintained video levels. Operated jib camera, handheld camera, floor directed, and blocked cameras in studio.
• Audio Operator- Mixed and managed multiple audio sources on a Calrec Zeta audio console. Maintained proper EQ and gain structure for the highest quality sound.

Mobile, Alabama, United States

• Designed animations and still graphics for on-air, online, and promotional use.
• Worked in the Adobe Creative Cloud daily, specifically utilizing Photoshop, After Effects, and Premiere Pro.
• Collaborated with the creative services team to promote specific content as well as overall branding.
• Designed broadcast graphics in Chyron Lyric. Maintained multiple graphics packages.
• Occasionally edited video for newscasts and operated cameras for live remotes.

Mobile, Alabama

• Direct / technical directed primetime newscasts using a 3ME Ross Vision production switcher, simultaneously manipulating graphic elements (Xpression Studio) and video playback (Avid Command and Bitcentral Precis)..
• Worked with news producers and directed audio and camera operators in a fast-paced, high stress, and constantly changing work environment.
• Created newscast graphics and maintained multiple graphics packages.
• Direct / technical directed live and live-to-tape shows in the field from a mobile production truck, including high school football games, town hall meetings, and sports talk shows. Set up lighting, cameras, and audio.

Mobile, Alabama

• Mixed multiple audio sources for newscasts and lifestyle programming on a Wheatstone audio console. Maintained studio audio equipment.

Mobile, Alabama

• Operated multiple studio cameras and floor directed newscasts.

Bachelor Of Arts (B.A.), Communication, Digital Cinema And Television

Activities and Societies: Student television station "Jag TV, " Lamba Pi Eta, Communication AssociationGraduated SummaCum Laude

Associate Of Arts (Aa), English