Ethan Hammerman Email & Phone Number

San Francisco, California, Us

In this role, I am responsible for creating unique marketing campaigns that focus on empowering large volumes of streamers to stream and viewers to take action on Twitch's service. I serve as a specialist at both creating high visibility campaigns and leveraging Twitch product features in smart ways to amplify creators and optimize viewer experiences. Each campaign I have piloted to date has exceeded expectations in terms of participation and has led to increased revenue and major product and marketing improvements across the holistic Twitch organization.Initiatives I have been a key stakeholder for include: Pre-Twitchcon "Journey to TwitchCon" cross-country initiative, TwitchCon Amsterdam and TwitchCon San Diego marketing campaigns, Mario Day, Super Ultra Combo Week (around launch of Street Fighter 6), Twitch Together for Good charity campaign (2023 and 2024), 2024 Streamer Awards, Fallout Prime Video premiere, Minecraft 15th Anniversary, Mafiathon 2, and Arcane S2 launch, among others.

San Francisco, California, Us

In this role, I was responsible for the creation of the Twitch Rivals brand and all marketing executions for first and third party esports on Twitch. I oversaw 3X viewership growth and a full brand repositioning for Twitch Rivals over this time frame. Events I was a key stakeholder for include: Streamer Bowls feat. Fortnite 1-3, Stream Aid 2020, GlitchCon 2020, Valorant launch, World Series of Warzone, and Twitch Rivals Ultimate Challenge. Overall, I marketed over 40 events per year for Twitch.Awards I won include: OMMA Excellence in Advertising 2021 Award for Digital OOH Campaign, Streamer Bowl II, and Adweek 2021 Media Plan of the Year, Best Use of Programmatic, Streamer Bowl II.

Tokyo, Jp

In this role, I was the supervisor in charge of Bud Light, managing millions of dollars in investments. I managed analytics, digital, planning, and ad operations staffers in synchronizing launches, and was a critical component of Bud Light's digital team.Campaigns I worked on included: Bracket Busters March Madness livestream with Barstool Sports, "MTV Chambers" custom video with Viacom, Post Malone Dive Bar Tour show and streaming session in Nashville, TN, 2018, Bud Light Super Bowl 2019 digital Ingredients campaign, Super Bowl 2018, NFL Season 2018, and Bud Knight on Tour.Awards I earned included: AdWeek’s 2019 Ad of the Year and Clio Award for Joust Bud Light/Game of Thrones ad. Additionally, the Post Malone Dive Bar Tour show drove one of the largest single-show Twitter livestream attendance since the launch of the platform.

Long Beach, California, Us

In this role, I worked on titles and game releases of Fortnite, Prey, Elder Scrolls Online, Dishonored 2, and more. I was the most senior digital employee at a multimillion dollar company.

Long Beach, California, Us

In this role, I worked on titles like Fortnite, Prey, Elder Scrolls Online, Dishonored 2, and more. I was the most senior digital employee at a multimillion dollar company.

In this role, I managed multimillion dollar digital plans for retail brand Simon Malls and travel brand HomeAway, organizing initiatives at both national and local levels all across the USA and Puerto Rico. Additionally, I earned personnel management experience as a mentor in Zenith-Optimedia trainee program.Awards I earned includes: AdWeek's "Ad of the Day" award for HomeAway ad on March 19, 2015

In this role, I managed multimillion dollar digital plans for major CPG companies such as Pinnacle Foods and Lactalis and retail brand Simon Malls.This role helped garner me experience in client presentations, invoicing, organizing vendors, financial forecasting, trafficking, programmatic implementation, and digital planning. Additionally, I gained proficiency in Doubleclick, MediaOcean, Comscore, and Microsoft Office applications.Awards I won include a "Standing O" company-wide quarterly award in June 2014 for work on innovative digital Vlasic Pickles mobile campaign.

• Aggregated and organized over 5,000 Twitter accounts of sports industry experts for startup company• Worked on marketing plans, public relations, UX optimization, and sales for the company• As community manager, engaged with thousands of community members about professional and fantasy sports

• Was founding president of this networking group at Brown• Helped to bring speakers such as NFL agent Dennis Coleman, Octagon Senior Vice President Derek Aframe, and President/CEO of Nascar Images Jay Abraham to Brown's campus• Organized two group independent study projects over a three year period to enhance the organization

Providence, Ri, Us

• Elected by peers to serve on Executive Board of commercial radio station with multimillion dollar budget and 200,000 unique monthly listeners• Managed a staff of 20 reporters in AP award-winning news and sports departments• Organized logistics for live coverage of events such as Democratic National Convention and the New Hampshire Republican Primary• Won 2013 Associated Press Award for Best Coverage of 2012 Election Cycle

• Worked on long-term projects analyzing contracts of basketball players and college football assistant coaches throughout Division 1 college athletics• Learned how to read contractual language and disseminate legal language• Was published in Winthrop Intelligence Quarterly Report sent to Athletic Directors across the country

• Ran the AP award-winning sports department for 95.5 WBRU Providence• Managed a staff of ten reporters and correspondents.• Organized live coverages for events such as the Stanley Cup Finals, Boston Red Sox spring training, and the first and second rounds of the NCAA Men's Basketball Tournament

New York, Ny, Us

• Wrote articles for the YES website and spent time in public relations, production, and marketing departments• First intern to ever get a byline on the YES Network website• Made presentation regarding YES Network tenth anniversary celebration in front of the station’s Board of Directors• Offered internship extension for an extra month due to high quality of work

Bachelor Of Arts (B.A.), American/United States Studies/Civilization

Education record