Ethan Jackson Email & Phone Number

Charleston, Sc, Us

Charleston, South Carolina, Us

Lead clear direction in creative strategy: brand architecture, consumer positioning, and creative briefs to inspire teams in solving commercial challenges for consumer brands

London, Gb

Led the development of the brand and creative strategy for marketing national partner Universities’ graduate degree programs Developed strategy and onboarding briefs for cross-functional teams in marketing, academic partnerships, and creative services that defined the brand’s DNA: mission, positioning, messaging, brand, and funnel content strategies. Created consumer insights from quantitative research to establish a clear path for product strategies to engage with consumer journeysSelected to mentor Pearson’s Academic Partnership Consultant in Mexico and Central America weekly, to support career growth and continuous learning

Birmingham, England, Gb

Increased the profitability of the core offerings in foresight, brand planning, and creative services for the brand innovation agency for three consecutive years while guiding agency leadership to develop and launch a growth strategyFostered new and existing client partnerships and collaborated with cross-departmental teams and client partner agencies in setting processes for the strategy, creative development, and delivery of projects. These ranged from corporate ESG initiatives to integrated consumer campaigns for CPG brands in the US and the UKLed multi-disciplinary client and creative teams in design thinking workshops that developed digital content series, creative concept ideation, new product innovation, and brand forecasts for corporate strategic efforts and consumer brand campaigns Optimized and led the overall content creation and creative production departments to build new processes and structure new teams, formed new partner relationships focused on increasing the creative quality of output and agency profitabilityMentored strategists and creative team, managed partner negotiations, contract scoping, and creative resource planning for executing successful campaigns

Charleston, South Carolina, Us

Founded a commercially successful creative house developing strategic content for partners at digital agencies and marketing directors at Johnston & Murphy, Tito’s Handmade Vodka, Popular Science, WebMD, and, WineBow Imports. Increased year-over-year revenue resulting in a successful sale in 2018Secured new clients and fostered projects through creative strategy, concept ideation, negotiation, and contract scopes. Led creative teams on briefings, treatments, production planning, creative production, deadlines, and postproduction process for the delivery of integrated campaignsMentored and managed individual team members' growth and development into senior positions through career planning and leadership collaborationExecutive produced all commercial creative work and financed two feature-length documentaries,The Color of Fire and Backpedal, both won regional festivals.

Columbia, South Carolina, Us

Led the introduction of a structured client service model into the production company across departments including animation, digital and live actionSupervised the process of multiple productions with competing priorities involving creative direction, crew resourcing, casting talent, location scouting, on-site production, postproduction edits, and presentations with clients from SC Education Lottery, The Nickelodeon, Cavalier Films

West Columbia, Us

Developed new business and led client and creative teams in creating successful integrated campaigns in the Southeast. Supervised account team’s workflow with clients. Developed strategic communications plans focused on consumer insights uncovered through researchCampaigns included First Citizen’s Bank, Coral Gables Hospital, BlueCross BlueShield, and Atherton Living. Managed three direct reports of Account Executives and their career and skills development

New York, New York, Us

Partnered with the creative director and brand planning team to reposition the iconic Maytag brand for a new audience, leveraging their Repairman as the focus for the brand story and relaunch, working with cross-functional brand partners to deliver the Maytag brand experience Positioned the Maytag Repairman as synonymous with quality as a refreshed icon, brand, and integrated efforts that piqued curiosity in consumer culture and the media with a nontraditional campaign that earned $700k in earned media in the first week of launchMentored two direct reports, helping them attain new skills through greater involvement with the client team

New York, Ny, Us

Managed the communication strategy, positioning, creative development, and production of integrated campaigns in print, TV, and digital for Sanofi’s global pharma brand, Lantus and the multiple broadcast productions for Dr. Scholl’s Are You Gellin'? campaigns Supervised client service team's growth and development: Account Manager and Account Coordinator during multiple campaign productions

New York, Ny, Us

Managed Kraft’s Hispanic advertising for the following brands: Kool-Aid, CapriSun, Post Cereals, Oreo, Chips Ahoy!, and RitzDeveloped key cultural strategic insights to launch Nabisco’s new product, Golden Oreos, first to the Hispanic market in the US, successfully transitioning to a permanent general market productResponsible for the activity and progress of the creative production for the brands’ advertising and promotional work including print ads, TV spots, and digital for multicultural markets.

Created business language programs and taught executives of the following companies: Grey Advertising, Carat Media, Shell Oil, Bank of Europe. Assisted in creating marketing communications for these companies and their clients.

New York, Ny, Us

Translated and edited promotional materials for the Director of Promotions. Created press releases for the EPIC label artists featured in national media.

Master'S, Integrated Communications

Undergraduate, Spanish Language