Ethan Jackson

Ethan Jackson Email and Phone Number

Creative Strategy | Highly Collaborative | Brand Building @ HOOK
Ethan Jackson's Location
Charleston, South Carolina, United States, United States
Ethan Jackson's Contact Details

Ethan Jackson work email

Ethan Jackson personal email

n/a
About Ethan Jackson

I'm a senior team leader experienced in building the human connection between a brand’s purpose and consumers. I thrive in collaborating with creative people that want to help businesses connect with humans. I have a proven track record of establishing partnerships and successfully growing brands through brand architecture, positioning, consumer insights, creative strategy, concept development, creative production, and people mentorship. Growing a business, and building brands only happens when people are working toward the same goal. My expertise in this comes from doing both and being naturally curious about others, skilled at cross-functional collaboration, building lasting relationships, and fostering positivity, trust, and transparency with partners. Overall, I have a simple philosophy: Make things happen by putting in the effort, actively listening, being present, thinking critically, and collaborating closely as a team. Because none of us is as smart as all of us. Additional Expertise: Brand Development • Multicultural Marketing •Fluent Spanish • Consumer and Cultural Insights • Brand Innovation Strategy • Brand Architecture • Consumer Personas • Creative Direction • Design Thinking • Facilitation • Digital Production • Integrated Marketing • Brand Storytelling

Ethan Jackson's Current Company Details
HOOK

Hook

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Creative Strategy | Highly Collaborative | Brand Building
Ethan Jackson Work Experience Details
  • Hook
    Client Director
    Hook Aug 2023 - Present
    Charleston, South Carolina, Us
  • Freelance
    Strategy Director
    Freelance Jun 2022 - May 2023
    Lead clear direction in creative strategy: brand architecture, consumer positioning, and creative briefs to inspire teams in solving commercial challenges for consumer brands
  • Pearson
    Brand & Creative Strategy
    Pearson Dec 2022 - Apr 2023
    London, Gb
    Led the development of the brand and creative strategy for marketing national partner Universities’ graduate degree programs Developed strategy and onboarding briefs for cross-functional teams in marketing, academic partnerships, and creative services that defined the brand’s DNA: mission, positioning, messaging, brand, and funnel content strategies. Created consumer insights from quantitative research to establish a clear path for product strategies to engage with consumer journeysSelected to mentor Pearson’s Academic Partnership Consultant in Mexico and Central America weekly, to support career growth and continuous learning
  • The Mighty Shed
    Director Of Creative Strategy
    The Mighty Shed Oct 2018 - Feb 2022
    Birmingham, England, Gb
    Increased the profitability of the core offerings in foresight, brand planning, and creative services for the brand innovation agency for three consecutive years while guiding agency leadership to develop and launch a growth strategyFostered new and existing client partnerships and collaborated with cross-departmental teams and client partner agencies in setting processes for the strategy, creative development, and delivery of projects. These ranged from corporate ESG initiatives to integrated consumer campaigns for CPG brands in the US and the UKLed multi-disciplinary client and creative teams in design thinking workshops that developed digital content series, creative concept ideation, new product innovation, and brand forecasts for corporate strategic efforts and consumer brand campaigns Optimized and led the overall content creation and creative production departments to build new processes and structure new teams, formed new partner relationships focused on increasing the creative quality of output and agency profitabilityMentored strategists and creative team, managed partner negotiations, contract scoping, and creative resource planning for executing successful campaigns
  • Lunch And Recess
    Client & Strategy Director // Owner
    Lunch And Recess Feb 2010 - Jun 2018
    Charleston, South Carolina, Us
    Founded a commercially successful creative house developing strategic content for partners at digital agencies and marketing directors at Johnston & Murphy, Tito’s Handmade Vodka, Popular Science, WebMD, and, WineBow Imports. Increased year-over-year revenue resulting in a successful sale in 2018Secured new clients and fostered projects through creative strategy, concept ideation, negotiation, and contract scopes. Led creative teams on briefings, treatments, production planning, creative production, deadlines, and postproduction process for the delivery of integrated campaignsMentored and managed individual team members' growth and development into senior positions through career planning and leadership collaborationExecutive produced all commercial creative work and financed two feature-length documentaries,The Color of Fire and Backpedal, both won regional festivals.
  • Mad Monkey
    Client Services Director
    Mad Monkey Nov 2008 - Feb 2010
    Columbia, South Carolina, Us
    Led the introduction of a structured client service model into the production company across departments including animation, digital and live actionSupervised the process of multiple productions with competing priorities involving creative direction, crew resourcing, casting talent, location scouting, on-site production, postproduction edits, and presentations with clients from SC Education Lottery, The Nickelodeon, Cavalier Films
  • Riggs Partners
    Client Services Manager
    Riggs Partners May 2007 - Nov 2008
    West Columbia, Us
    Developed new business and led client and creative teams in creating successful integrated campaigns in the Southeast. Supervised account team’s workflow with clients. Developed strategic communications plans focused on consumer insights uncovered through researchCampaigns included First Citizen’s Bank, Coral Gables Hospital, BlueCross BlueShield, and Atherton Living. Managed three direct reports of Account Executives and their career and skills development
  • Publicis
    Account Supervisor
    Publicis Aug 2006 - May 2007
    New York, New York, Us
    Partnered with the creative director and brand planning team to reposition the iconic Maytag brand for a new audience, leveraging their Repairman as the focus for the brand story and relaunch, working with cross-functional brand partners to deliver the Maytag brand experience Positioned the Maytag Repairman as synonymous with quality as a refreshed icon, brand, and integrated efforts that piqued curiosity in consumer culture and the media with a nontraditional campaign that earned $700k in earned media in the first week of launchMentored two direct reports, helping them attain new skills through greater involvement with the client team
  • Euro Rscg
    Account Supervisor
    Euro Rscg Dec 2003 - Aug 2006
    New York, Ny, Us
    Managed the communication strategy, positioning, creative development, and production of integrated campaigns in print, TV, and digital for Sanofi’s global pharma brand, Lantus and the multiple broadcast productions for Dr. Scholl’s Are You Gellin'? campaigns Supervised client service team's growth and development: Account Manager and Account Coordinator during multiple campaign productions
  • Young & Rubicam Advertising
    Account Executive
    Young & Rubicam Advertising Mar 2002 - Nov 2003
    New York, Ny, Us
    Managed Kraft’s Hispanic advertising for the following brands: Kool-Aid, CapriSun, Post Cereals, Oreo, Chips Ahoy!, and RitzDeveloped key cultural strategic insights to launch Nabisco’s new product, Golden Oreos, first to the Hispanic market in the US, successfully transitioning to a permanent general market productResponsible for the activity and progress of the creative production for the brands’ advertising and promotional work including print ads, TV spots, and digital for multicultural markets.
  • Windsor Institute
    Language Consultant
    Windsor Institute Mar 1999 - May 2000
    Created business language programs and taught executives of the following companies: Grey Advertising, Carat Media, Shell Oil, Bank of Europe. Assisted in creating marketing communications for these companies and their clients.
  • Sony Music Entertainment
    Marketing Assistant
    Sony Music Entertainment Jun 1996 - Jan 1997
    New York, Ny, Us
    Translated and edited promotional materials for the Director of Promotions. Created press releases for the EPIC label artists featured in national media.

Ethan Jackson Education Details

  • University Of South Carolina
    University Of South Carolina
    Integrated Communications
  • University Of South Carolina
    University Of South Carolina
    Spanish Language

Frequently Asked Questions about Ethan Jackson

What company does Ethan Jackson work for?

Ethan Jackson works for Hook

What is Ethan Jackson's role at the current company?

Ethan Jackson's current role is Creative Strategy | Highly Collaborative | Brand Building.

What is Ethan Jackson's email address?

Ethan Jackson's email address is et****@****hed.com

What schools did Ethan Jackson attend?

Ethan Jackson attended University Of South Carolina, University Of South Carolina.

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