Director of Digital Media for WBOC TV 16, WRDE, FOX 21, Telemundo Delmarva, WBOC 102.5, 100.9 WAAI, 106.3 Chesapeake Country, and 107.1 The Duck

Board member, Draper Holdings, the parent company of WBOC, WRDE, FOX 21, Telemundo Delmarva, Delmarva Sports Network, and five radio stations.

Responsible for US and international digital brand marketing, analytics, and performance media: seasonal brand campaigns; paid and organic search; affiliates; behavioral and direct response targeted display media; social media (brand communities, content, blogs, influencers, product reviews); contests; and new technology. Promoted from Sr. Manager to Director to Sr. Director.• Internet Retailer ranked AEO as the #1 retailer in paid search growth from 2009 to 2010 (w/ flat budget)• Selected by Hitwise as overall best in class for retail SEM/SEO for 2011• Served on the customer advisory boards of Akamai and Performics. • Oversaw digital branding efforts, including AEO's annual "Live Your Life"​ series, the April Fool's "SkinnySkinny"​ partnership with College Humor, and Aerie's "Aerie Real"​ campaign. • Creativity Online ranked AEO as #1 on its Top 20 in Spring 2013.• Led deeply integrated product launch partnerships for major national 3rd party roll-outs, including Google Wallet, Facebook Connect, ShopKick, Google PLAs, Facebook and Twitter custom audiences, YouTube annotations, Facebook’s Check-in Deals, and Facebook Gift Cards. • Scaled AE and Aerie’s social media to Mexico, Japan, Canada, Columbia, Hong Kong, Philippines, Russia, Poland, and the Middle East.• Managed corporate music programs and in-store playlists, partnering w/ Pandora and Spotify. Covered branding at music festivals.• Created interactive content for largest LED billboard in Times Square - real time social integration, product feeds, mobile app integration for New Year's Eve.• First national retailer with a presence on SnapChat and FourSquare.• Uncovered major affiliate/CSE click-fraud operation in 2011, led to reform across industry.• Partnered with eBay to build store clientelling apps• Ranked #9 among the “Top 15 Most Social Media Savvy Brands” in the world by The Cassandra Report• Active with the NRF and Shop.org. Master of Ceremonies for Shop.org's Merchandising Conference.

Responsible for the health of Jewelry Television's e-commerce marketing programs: email, paid search, affiliate marketing, community, social networking and emerging channels. The marketing team also manages product ratings and reviews.Jewelry Television is a top 150 Internet Retailer, selected for the IR Hot 100 in 2008.

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