Independent Contractor
CurrentDigital Project Manager – CFA Institute, New York, NY Redesigned the CFA website, optimizing resources to meet strategic goals. Enhanced team cohesion and streamlined objectives with senior staff involvement. Developed a revenue-boosting content governance framework within budget.Select Accomplishments:- Deployed Sitecore CMS, enhancing content personalization and raising user engagement by 3%.- Integrated Salesforce, boosting customer management and client retention by 5%.- Leveraged both qualitative and quantitative data for precision in decision-making.Program Manager/Project Manager – AARP, Washington, D.C. Managed AARP's web migration via Adobe Experience Manager, improving performance and risk management. Applied Agile/Scrum, led 8 team members, and established a comprehensive data warehouse.Select Accomplishments:- Enhanced understanding of the eCommerce environment, leading to a 5% increase in efficiency through tailored business solutions.Marketing Insights Consultant – TTG PARTNERS, Providence, RI (Remote) Oversaw client projects, optimizing timelines and deliverables to enhance investment decisions. Built strong relationships and coached team members to improve performance and innovation.Select Accomplishments:- Coached junior team members, boosting productivity by 8%, enhancing deliverable quality, and expanding the client portfolio by 3%.- Analyzed and addressed declining sales, providing strategies that achieved a 6% YOY sales increase.Web Specialist II – THE WOLF TRAP FOUNDATION, McLean, VA Enhanced email marketing and digital content strategies using Sitecore and business intelligence. Trained staff on digital tools.Select Accomplishments:- Implemented an integrated notification system, enhancing user engagement through performance alerts and special offers via an app.
