Digital Project Manager – CFA Institute, New York, NY Redesigned the CFA website, optimizing resources to meet strategic goals. Enhanced team cohesion and streamlined objectives with senior staff involvement. Developed a revenue-boosting content governance framework within budget.Select Accomplishments:- Deployed Sitecore CMS, enhancing content personalization and raising user engagement by 3%.- Integrated Salesforce, boosting customer management and client retention by 5%.- Leveraged both qualitative and quantitative data for precision in decision-making.Program Manager/Project Manager – AARP, Washington, D.C. Managed AARP's web migration via Adobe Experience Manager, improving performance and risk management. Applied Agile/Scrum, led 8 team members, and established a comprehensive data warehouse.Select Accomplishments:- Enhanced understanding of the eCommerce environment, leading to a 5% increase in efficiency through tailored business solutions.Marketing Insights Consultant – TTG PARTNERS, Providence, RI (Remote) Oversaw client projects, optimizing timelines and deliverables to enhance investment decisions. Built strong relationships and coached team members to improve performance and innovation.Select Accomplishments:- Coached junior team members, boosting productivity by 8%, enhancing deliverable quality, and expanding the client portfolio by 3%.- Analyzed and addressed declining sales, providing strategies that achieved a 6% YOY sales increase.Web Specialist II – THE WOLF TRAP FOUNDATION, McLean, VA Enhanced email marketing and digital content strategies using Sitecore and business intelligence. Trained staff on digital tools.Select Accomplishments:- Implemented an integrated notification system, enhancing user engagement through performance alerts and special offers via an app.

Oversaw all strategic web projects, coordinated programming, managed web virtual servers, sitewide web content, sales data metrics, and implemented web marketing and education initiatives with a staff of 4 direct reports and 12 indirect reports for daily video broadcasts and social media campaigns.

I ran the mass-email marketing program for the Kennedy Center's Web Operations department.