As the co-founder of a pioneering towel company, I led the development and launch of an innovative nano-fibre towel deigned for dual utility as a gym towel and sweatband. My role spanned across audience targeting, designing marketing collaterals, executing media plans, optimising yield management, driving public relations, managing stock, and mining data to enhance business decisions. This venture was built on the principles of functionality, hygiene, and innovation, effectively catering to the needs of fitness enthusiasts with a product that offers rapid sweat absorption, quick drying, and germ protection. I had also successfully secured partnerships with Verizon, FoodPanda, Yahoo, and Local Gyms in Singapore.

Stage Property is an award winning real estate agency based in Perth, specialising in property management, investment transactions, buyer/seller representation, and advisory services. My responsibilities include cultivating exceptional client experiences, spearheading advertising and marketing initiatives, overseeing database management, and driving sales by developing and executing strategic approaches to client acquisition and retention. I contribute to our agency's reputation for excellence by ensuring seamless customer interactions and targeted marketing strategies that drive results.

Atelier - House of Events is a premiere events agency based in Perth, Australia, specialising in crafting extraordinary experiences that resonate. My role enabled me to assist in the seamless execution of diverse events, ensuring every aspect from setup to bump out was handled efficiently. My responsibilities included providing personalised services to attendees, ensuring their needs were met with the highest standards of service. I played a key role in coordinating logistics, facilitating smooth operations, and maintaining clear communication between event organisers, vendors, and team members, assisting in creating memorable experiences for all participants.

During my internship with Seven West Media, I gained hands-on experience in diverse aspects of digital marketing and media production. My role encompassed social media marketing, google and meta advertising, customer relationship management, event organising, and video production/editing. My key achievement comprise of leading impactful marketing/advertising campaigns, revitalising content creation for higher engagement, refining content strategies to bolster engagement and enhancing visibility through strategic video production.