Public Relations And Digital Marketing Co-Op
• Consulted with 20+ high-level clients in asset management space on digital marketing and social strategy.• Assisted with company-wide transition of digital marketing software from Cision to Meltwater.• Developed analysis tools and reporting functions for all clients in Meltwater.• Created customized templates for each client to automate and optimize daily media monitoring messaging.• Supported digital promotion of media coverage for several ETF launches.• Created and drafted 15+ high level reports and dashboards of quarterly/monthly media coverage and social media statistics for several clients on a consistent basis.• Drafted 100+ media pitches & social posts for 20+ clients.• Upkept and updated 20+ reporter and media data lists, including master lists of all reporters and media coverage