Public Relations And Digital Marketing Co-Op
- Consulted with 20+ high-level clients in asset management space on digital marketing and social strategy.
- Assisted with company-wide transition of digital marketing software from Cision to Meltwater.
- Developed analysis tools and reporting functions for all clients in Meltwater.
- Created customized templates for each client to automate and optimize daily media monitoring messaging.
- Supported digital promotion of media coverage for several ETF launches.
- Created and drafted 15+ high level reports and dashboards of quarterly/monthly media coverage and social media statistics for several clients on a consistent basis.