Ethan Kaplan Email and Phone Number
With over 25 years of experience leading digital transformation in the music, entertainment, and digital consumer products industry, I am a former Chief Digital Officer at Fender and current CDO at Universal Audio. I have a track record of building products, and the teams that build products, from an idea on a whiteboard to $100m businesses.I have led multiple companies in digital transformation and innovation efforts, creating and launching streaming video on demand (SVOD) subscription services, post-production workflows and video content systems, subscription platforms, e-commerce platforms, online communities, event management platforms, and user-generated-content aggregation platforms. I have recruited and managed large teams of cross-disciplinary engineers, designers, product leads, video content producers, and marketers, and successfully delivered web and mobile products for multiple Fortune 500 brands. I have also been featured on TV, in magazines, at conferences, and on stage in front of 100,000 people, showcasing my domain expertise and thought leadership. My mission is to leverage my skills and experience to help companies and creators achieve their goals and reach their audiences through digital innovation and excellence.
Universal Audio
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Chief Digital OfficerUniversal Audio Jul 2024 - PresentScotts Valley, Ca, UsRunning platform, web, direct to consumer, business applications, IT, data, operations and cloud. So far. -
Venture Capital Technical AdvisorConfidential Feb 2023 - PresentVenture investing and technical advisory with a large growth equity fund with $2B AUM including lead on Leonardo.ai (exited to Canva), sourcing Eleven Labs and advising (product, engineering, design, go to market, technology due diligence) for portfolio companies. Focussed primarily on emerging tech (AI, gaming, etc) and emerging market segments driven by new technology. -
Chief Digital OfficerFender Musical Instruments Corporation Sep 2015 - Oct 2022Los Angeles, Ca, UsFender Digital was created as a new division of Fender from the ground up, and I was hired as Fender’s first Chief Digital Officer, a position I held for the duration. I also functioned as the divisions General Manager. I managed the engineering, product, design/UI/UX, content studio, QA, direct to consumer and content departments and their VP’s.I lead a division from $0 to over $100m in revenue, including engineering, design, content production, subscription systems (SVOD), backend platform and operations, direct to consumer, mobile and web products and QA. My team was up to 75 people, global. I also was the digital operator of the company, including vendor selection, M&A activity, investments and part of the team leading to the exit from private equity for FMIC.More can be found here, including all press clippings: https://ethankaplan.com/moving-on-part-2-a-not-so-brief-history-of-seven-years-at-fender-9330b410e4af -
General Manager / Svp Of MusicGracenote Apr 2015 - Aug 2015Emeryville, Ca, UsGeneral manager of the music business focusing on metadata, music identification/content recognition and partner management with Apple, Facebook, etc. -
Head Of Product, Technology And Engineering / Founder, Live Nation LabsLive Nation Dec 2011 - Dec 2014Beverly Hills, California, UsResponsible for overseeing the product, engineering, design and operations for Live Nation's consumer facing properties, including LiveNation.com, iOS and Android applications, our content network and API/Platform.In the last three years we relaunched every major consumer product from the ground up including iOS, Android, Web (http://livenation.com) and the platform to support all of them.My team was over 28 engineers, some designers, product, analysts and operations/devops between San Francisco and Los Angeles.Live Nation Labs was founded in 2011 as an innovation center for Live Nation Entertainment. The department was started from a blank slate and built up to include over 70 employees between multiple offices, including content production, engineering, design and product teams.As a part of Labs I:- Acquired and integrated three companies into our team- Managed partner and business development relationships in the technology industry- Built a solid engineering culture oriented around personal accountability, rapid development and iterative refinement- Maintained speed and uptime availability on primary ecommerce funnels on both desktop and mobile- Implemented a solid "lean" engineering and product culture oriented around testing, metrics and fast deliverables. We shipped daily to production.- Had the highest employee satisfaction rating world wide for three years running (2012, 2013, 2014)My engineers, designers and product leads who departed went on to Apple, Amazon, Facebook, Shyp (founding team), Twilio and Uber -
Senior Vice President Of TechnologyWarner Music Group Feb 2010 - Jan 2011New York, New York, UsI was responsible for all that is new, cool and interesting in technology for our roster of artists labels and organizations (Warner Bros. Records, Atlantic, Rhino, WEA and Warner Music International): from iPhone apps, websites, consumer data analysis, business and tactical intelligence tools, new technology coming on the market and business development.In my time at Warner Music Group, I lead the technology team, responsible for:* Creation of an infrastructure, including servers, web architectures and systems to power a Direct to Consumer initiative including 250 websites and 25 million a year in revenue.* Integration of new technology including big data and consumer insights platforms into the organization* Research and development into new methods of creating revenue from recorded music and fan interaction* Creation of a workflow that ultimately had an up to five site a week output. -
Vice President Of TechnologyWarner Bros. Records Jun 2005 - Feb 2010Burbank, Ca, UsI ran the technology division of the company, which was entirely focused on the external facing aspect of our technological innovation. This means anything on the web, consumer electronics, digital services, research and development into emerging platforms and just over-all geekiness. We were one of the few strict technology divisions in the music business.I was basically a startup-type CTO in a music company, reporting directly to the CEO and Chairman. In my time there we redeveloped the entire web infrastructure including creating an open-source Platform on which we launch Direct to Consumer (D2C) websites. We had 130 sites on the platform currently serving over 1.5 million unique visitors a week and driving over 25m in incremental revenue.I also had a key role in business development, technology partnerships and acquisitions working with company executives, artists, managers and music industry executives. -
Teaching AssociateUniversity Of California, Santa Barbara Sep 2002 - Jun 2005Santa Barbara, Ca, UsI was a teaching associate in the art department at UCSB, teaching classes on digital art, conceptual theory, punk music history, post-structuralism/modernism and tactical media.My art practice consisted of engineering multi-dimensional graph systems, machine learning and data visualization. As well as experimentation in wearable computing.I contributed to exhibits at the Venice Bienalle and the Dutch Electronic Arts festival. -
Manager Of Online Community DevelopmentFreedom Communications 1999 - 2001Santa Ana, California, UsI worked in various areas during the dot-com era, mostly doing technology development and online community development.During this time I was a partner with the in-house venture-capital firm, doing due-diligence on early-stage startups as well as helping bootstrap their technology implementations. Our investments included MyOC.com, ColoradoSprings.com, DrDrew.com and a partnership with Garage Technology Ventures. -
Manager Of Online Community DevelopmentFreedom Communications Inc. / Freedom Interactive 1999 - 2001Implemented the first online community for the Orange County Register and associated products.
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WebmasterThe Orange County Register Jun 1995 - Sep 1997Santa Ana, California, UsAt 16 I was the first webmaster at a major newspaper, helping the OCR launch the small website for the Pulitzer Prize winning expose on the UCI fertility fraud scandal, and later integration of the rest of the paper on to the web. This included classified systems, pagination to database conversions and dynamic web publishing. I had engineering responsibility across the entire production workflow.Considering this was 1995, the team and I were true pioneers on the Internet. The Orange County Register was only the fifth newspaper put online.
Ethan Kaplan Education Details
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Uc Santa BarbaraDigital Arts -
Uc San DiegoVisual Art
Frequently Asked Questions about Ethan Kaplan
What company does Ethan Kaplan work for?
Ethan Kaplan works for Universal Audio
What is Ethan Kaplan's role at the current company?
Ethan Kaplan's current role is Digital transformation leader in music, entertainment and consumer products. CDO at Universal Audio. Advisor and in-house CTO at a $2B AUM VC firm..
What schools did Ethan Kaplan attend?
Ethan Kaplan attended Uc Santa Barbara, Uc San Diego.
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