Ethan Macdonald Email & Phone Number

Nashville, TN, US

Nashville, Tennessee, United States

• Supervise all social media distributions and organize our company’s match rates on a variety of platforms including Facebook, TikTok, Reddit, Twitter, and LinkedIn
• Create content in forms of blogs for IQVIA marketing for thought leadership around HCP social media marketing
• Maintaining knowledge of digital media trends within programmatic, connected tv, and audio spaces while sharpening media strategy proficiencies
• Oversee social media as a product not just a channel to create efficiencies for internal Operation Teams and external clients
• Subject Matter Expert for social media for IQVIA Digital Enablement CoE
• Manage data segmentation requests to determine the optimum data set for each client needs

• Manage data segmentation requests to determine the optimum data set for each client needs
• Manage all data preparation and workflow processes across internal sales and operations and external teams
• Execute, QA, and troubleshoot data distributions to client ad platforms such as LiveRamp, Facebook, Twitter, LinkedIn, and various DSPs
• Manage all data reporting back to clients
• Responsible for email and database marketing execution within ESPs Net Atlantic and Critical Impact
• Email campaign analysis, reporting and optimization

Greater Boston Area

• Developed and present the digital strategy to CEO and COO including the rationale aligning with industry research, overall company strategy, and knowledge of the latest digital trends
• Managed and implement digital content to be consumed through the website and cross all digital channels and campaigns
• Communicated with Director of Sales and the sales force to ensure leads were followed up in a timely manner from marketing campaigns
• Utilized digital media tracking tools such DoubleClick and Google Analytics to place floodlights and pixels on website to track site traffic and to optimize digital channels that are driving efficient conversions
• Designed and maintain all social channels for all products (Facebook, Twitter, LinkedIn, and YouTube)
• Created and administer all email marketing campaigns using MailChimp and Survey Monkey to ensure products are benefitting our consumer base

Greater Boston Area

• Developed and presentation of media plans including rationale aligning with strategy, client input, industry research, and historic campaign knowledge
• Helped construct both mid and post campaign client-ready presentations of delivered media, incorporating key takeaways and future recommendations based on campaign learnings against client goals and objectives
• Maintained positive relationships with media partners and facilitated communication in departmentally; looping in as needed the account team, production, data/analytics, and accounting
• Managed campaigns from approval to completion; including buying, campaign set-up and tracking metrics, review of performance and placement, campaign optimizations, makegood negotiations, reconciliation of vendor.
• Utilized client expectations, develop target audiences, and align advertising and media channel recommendations and goals
• Used tools such as WASP and Google Analytics to ensure that all tracking for campaigns were in place

Manchester, NH

• Worked closely with Media Supervisor and VP Director of Media to assist in all media channel research, evaluation/selection, implementation, and development of client ready presentations/flowcharts
• Managed administrative needs across all accounts; generate and confirm insertion orders/contracts, reviews media billing discrepancies, and performs updates to media flowcharts based on optimizations/budget changes
• Trafficked of all traditional media and digital ad creative via Google Display and Video 360 (DCM); maintenance of documentation for confirmed receipt of assets and inventory
• Worked on all types of media from traditional (Print, TV, Radio, OOH) to digital (social media, DSPs, CTV) from insertion orders for print/radio/TV for desired spots and placing and trafficking media along tracking.

Greater Boston Area

• Created and executed the ‘right’ combination of media for Client’s target audience
• Provided support to senior planners to ensure the best execution of all campaigns
• Consistently maintained a pulse on the latest trends in the market to sustain the maximum position, this encompasses acquiring demographic information, analyzing habits, likes/dislikes for the target market via.
• Created and maintained all media plans, reports, schedules, and billing details for accounts

• Created and maintained media plans for the all clients.
• Performed marketing research for all customers in new and potential target markets.
• Made numerous cold calls and emails on behalf of our clients to set up meetings.
• Presented media plans to executives for upcoming campaigns.

• Made 40 cold calls a day to high level executives regarding sponsoring our athletes.
• Marketed four LPGA golfers to gain exposure through social media.

Kingston, Rhode Island

• American Marketing Association / Member of the URI’s Men’s Ice Hockey Team

• Every game day, organized media packets and game notes for the fans, press, and Boston Bruins Executives.
• Created sponsorship revenue inventory report for the 2011-2012 fiscal year through Excel.

Bachelor Of Science Degree, Business Administration; Marketing

Activities and Societies: American Marketing Association

Education record