Ethan Baer Email & Phone Number

Rebel Creator Services provides elite YouTube Digital Rights Management, Paid Media Marketing, Brand Partnerships and Content/Channel Strategy for a boutique roster of top-tier Artists, Creators and Labels generating over 1.5 Billion monthly views, and over 500k new subscribers each month.- Average Client Sees Monthly Revenue Increase of 50% within the first 90 days

Business Development & Strategy Consulting:• AdRev / Downtown Music Services (6/2021 - Present) - Pairing innovative technology with high-touch service, AdRev offers comprehensive digital rights management for creatives of all types and sizes. • Vydia Inc. (3/2021 - Present) - Vydia provides an end to end solution to empower the next generation of music creators, managers, and labels thought cutting-edge digital infrastructure.• Matter Collective (1/2021 - Present) - A content accelerator and Multi-Entertainment YouTube Network that has 1.5 Billion monthly views and is focused on Music, Esports, Family Content, and Podcast verticals.• Electric Family / Top Drawer Merch (2013-2022) - A premium merchandise company created to actualize, modernize, optimize, and monetize your brand's merchandise operation.• Create Music Group (12/2019-5/2021) - A multi-channel network (MCN) and technology service provider monetizing over 10 billion monthly views by top artists and creators worldwide. • Label Engine (12/2019-5/2021) - The Distribution Arm of CMG, Label Engine provides end-to-end music distribution and royalty accounting services for over 75,000 artists and labels worldwide.

Los Angeles, Ca, Us

EXIT - Dec. 2021Top Drawer Merch is a premium merchandise company based in Los Angeles, CA created to actualize, modernize, optimize, and monetize your brand's merchandise operation.

Los Angeles, Us

EXIT - December 2021Serve as an advisory partner and business development consultant for Electric Family, a grassroots movement born out of the music community and created to increase the connectedness and compassion amongst the global population. We are a community of global changemakers committed to making a positive impact in society.We produce a distinctive style of clothing and accessories that are intended to act as a vehicle for accomplishing our mission: to raise the social consciousness of every person we come in contact with. Electric Family works to spread the idea that every human being has the opportunity to make a positive impact through social action. We challenge our followers to get active in local communities and to treat others with respect at all times.

Hollywood, Ca, Us

Head of Business Development - maintained high-level artist and creator relationships, structured strategic partnerships, and oversaw all negotiations with top-tier artists, creators, DSPs and licensors.*2020 Inc. Magazine: #1 Fastest Growing Media Company in The United States*2020 Inc. Magazine: #2 Fastest Growing Company in The United States Key Highlights:- Signed Tory Lanez for distribution, achieving #4 Top R&B/Hip-Hop Albums and #10 Billboard Top 200 Albums w/ DAYSTAR- Oversaw the signings of additional A-List Talent with distribution and marketing clients such as Snoop Dogg, Tory Lanez, Saweetie, Funk Flex, etc.- Facilitated the launch of a joint venture imprint between Create Music Group Inc. and Insomniac Music Group (the Label division of Insomniac Events).

Founded Indie Music Publishing (IMP) as the publishing partner of Indie Music Group. Controlled the rights to over 3,500 compositions, representing over 4,000 songwriters globally. • Directed the registration and delivery of the IMP catalog to influential collection societies, including SoundExchange, Harry Fox Agency, Music Reports, MediaNet, Gracenote, and Audible Magic. • Systematized registration of the IMP catalog across performance rights organizations. • Maintained optimized metadata and songwriter splits for catalog delivery and search capabilities. • Orchestrated the successful transition of the IMP catalog to DISCO for meta-data management and music license pitching. • Promoted existing compositions to recording artists, film, television, and media partners; managed the collection of royalties, commissions, subsequent processing, and distribution to composers.• Developed and cultivated lasting relationships with leading music supervisors, licensing agents, and publishing houses.

Founded and directed Indie Music Group, formerly Artist Intelligence Agency, a record label group comprised of 15 label imprints. Represented a catalog of over 4,000 recordings that collectively generated over 800M total streams worldwide.• Oversaw all aspects of the business, including brand integration, label marketing, ad sales, A&R, product management, infrastructure development and implementation, digital marketing, and strategic partnerships; translated initial core investments into dynamic new revenue streams.• Engaged with key stakeholders at DSPs, promotional organizations, music curators, and streaming platforms to cultivate mutually beneficial strategic partnerships; fostered licensing partnerships with music supervisors and sync agencies to further monetize and leverage the music catalog.• Streamlined workflow automation to manage a label calendar of over 100 releases per month.• Oversaw the development and implementation of a custom-built music submission platform equipped to process hundreds of demos per week; systematized a custom 99-question survey for gathering comprehensive artist meta-data, integrated with DocuSign to create and execute artist contracts.• Optimized and automated the collection, reporting, and royalty payment process for thousands of artists worldwide.

Founded the world’s leading publication and media organization for the global electronic dance music phenomenon. Led the exponential growth of EDM.com from inception to over 2M monthly visitors and over 10M aggregate fans. • Launched EDM.com alongside superstar DJ Tiesto on the mainstage of Colorado's largest dance music event, Decadence NYE.• Established and executed the EDM.com business plan, marketing strategy, branding initiatives, sales efforts, and SEO and digital marketing strategies.• Managed design and development projects with an international team of engineers on various iterations of EDM.com and its ancillary platforms and data systems.• Generated over $2M in revenue from ad sales, sponsorships, and marketing campaigns.• Developed lasting relationships with festival promoters, streaming and retail platforms, record label executives, management firms, artists, songwriters, talent agencies, publishers, and popular consumer brands. • Negotiated a year-long brand partnership with 7UP for 2015 #7x7UP Campaign and a multi-year advertising deals with Evolve Media and SFX Entertainment (now LifeStyle).• Negotiated major marketing campaigns with Smirnoff (Diageo), SiriusXM, iHeartRadio, and Jeep.• Oversaw social network development and engagement from zero to over 10M total followers, resulting in a widespread global following, including Facebook (2.5M+ Fans), Instagram (640k Fans), SoundCloud (7M+ Fans), Twitter (170k Fans), YouTube (60k Fans), and Giphy (15M Views).

Founded and led business development efforts for a media organization specializing in EDM music promotion. Developed and managed 14 different genre-specific platforms simultaneously.• Created a business development strategy, supported by innovative sales, media marketing, branding, and public relations initiatives.• Influenced brand development by establishing and promoting artist relationships across the industry.• Led successful private funding round to secure initial investment.

Turned a knack for music promotion and audience development into a highly trafficked music publication platform. Developed a website for artist promotion, fanbase development, and EDM and music industry content creation and publication.• Developed all aspects of SubSynthesis, supporting the site as a founder, writer, editor, content creator, and administrator.• Solidified lasting relationships with artists, labels, managers, and agents within the music industry.

Bachelor Of Arts - Ba, Philosophy, Psychoanalysis

Education record