Ethan Pell Email & Phone Number

Greensboro/Winston-Salem, North Carolina Area

- Created customized integrated broadcast and digital campaigns for every client, after extensive discovery meetings. - Collaborate with clients from all industries to design engaging campaigns nationally, regionally, and locally- Exceeded annual top line quota by 10%-25% each year- Consistently exceed new business goals- Top digital marketer in key Mid-Atlantic market- Role model solutions development: Broadcast and digital campaigns used by corporate for national training program on prospecting and bespoke client solutions- Recognized for “Chairman’s Circle” in 2022, 2023, and 2024, top 100 sellers in the country

Tasked to build relationships with new clients and maintain existing clients, find ways to increase waning membership in key demo of 18-21 year olds. Collaborate with print publisher to provide content geared toward key demo.▪ Developed marketing strategies to increase overall membership and event revenue by 20% ▪ Increased membership in key demo YOY▪ Increased publication advertisement revenue by 18% YOY

Primarily responsible for leading recruitment strategy development and implementation in support of enrollment of eLearning students. identified opportunities and plans and coordinates eLearning recruitment outreach marketing strategies to attract the highest quality eLearning students in order to meet and exceed applicant and enrollment goals.Other duties include:- Planned and executed marketing strategies for eLearning recruitment purposes including identifying, recruiting, and enrolling eLearning students. - Worked closely with directors and others on the enrollment communication team to provide recommendations and feedback on outreach and eLearning recruitment communication tools including but not limited to emails, direct mail, publications, web pages, information sessions, chats, and other presentations.- Worked collaboratively with the eLearning admission adviser in each market segment to provide students with all information necessary to complete files and matriculate. - Monitored daily, weekly and monthly reports for eLearning applications and works collaboratively with regional directors of recruitment to meet goals. - Monitored recruitment staff contact with prospective eLearning students to convert prospects to applicants in order to reach or exceed application goals. - Provideed continual training and leadership for recruitment staff relating to questions of prospective eLearning students and leads training sessions on eLearning recruitment. - Worked with the virtual recruitment team and others to plan and execute chat sessions and to identify new media opportunities in eLearning recruitment. Considers student response to further refine presentations. - Participated in admission events, including evening and weekend work.- As the official liaison between SCAD eLearning and enrollment management, developed a close working relationship with the Vice President for eLearning as well as others in the eLearning operation including faculty.

- Met and recruited prospective students after daily tours, open house weekends on campus, and at information sessions in various cities- Attended signature events for SFDM locally and nationally to recruit prospective students- Managed and implemented improvements when needed to portfolio counseling services for prospective students, train new - portfolio counselors- Maintained application rate of 55% of students who initiate contact with SCAD- Utilized social media outlets to disperse relevant news about SFDM students, alumni, and events- Worked with and maintain relationships with SFDM faculty in recruiting prospective students, including chairs and the dean- Reported SFDM departmental information to admission staff - Created and event planned for the SCAD Challenge scholarship competitions. Hosted winner's weekend and followed-up with all participants throughout the year to apply to SCAD- Identified schools that have strong programs that relate to SFDM majors and work with faculty in planning school visits- Worked with admission counselors in following up with SFDM students that have been targeted as VIP - Gave campus tour of SCAD as needed

Windermere, Florida, United States

Master Of Arts, Interactive Design And Game Development

Master Of Fine Arts, Animation 2005

Activities and Societies: DJ at SCAD Radio. Hosted regular format and specialty shows

Bachelor Of Arts, Broadcast Communications

Activities and Societies: WSOE (College Radio), The Pendulum (College Newspaper)

Education record