I partnered to create brands people—gasp—notice. I work on a range of stuff, including: brand positioning; comms planning; creative development; digital & social strategy; and qualitative & quantitative research.

I drove strategy across a wide range of clients, from acrobats to submarines. Some work I'm pretty proud of: - Organizing & codifying the brand positionings across the Campbell's Snacks portfolio of brand- Defining the brand purpose & marketing strategy for one of the world's most undefinable brands, Cirque du Soleil- Doing some deep ethnographic research into American youth for the U.S. Navy- Developing integrated campaigns for Hillshire Farm- Launching the Hillshire Snacking brand into one of the most successful CPG launches of late- Redefining the PSA for MTV Safe Sex- Inspiring new generations of involvement in UNCF & Special Olympics

I translated abstract brand positioning into the very real way people experience brands in the digital space. Some work I’m pretty proud of:- L’Oreal Luxe portfolio: Oversaw the digital and social strategy for the L’Oreal Luxe portfolio of brands, launching Lancôme’s Grandiôse mascara as the #1 mascara on the market for the brand’s highest SOM since 2008 - All Nippon Airways (ANA): Helped build a global platform (By Design) for Japan’s largest airline, driving brand recognition and purchase intent up 200% and 17%, respectively and winning the agency a Jay Chiat Award- Michael Bloomberg : Managed the strategic approach to the personal website and digital identity of one of the most powerful and influential global thought leaders today- Composed thought leadership on branding, tech, and new media for all agency clients.

- Researched consumer and industry trends to inform digital campaigns, website and app development, and brand connecting for both B2C and B2B clients- Created content and social media strategy for Life Reimagined, a lifestyle brand from AARP- Developed video and channel strategy for ExxonMobil

- Created and managed multiplatform marketing programs for client brands across the New York digital platforms, most notably Vulture and The Cut. - Wrote copy for New York display, CRM, and site content. - Generated new business opportunities across verticals. - Developed and implemented a launch strategy for New York Deals, a flash sales site curated for the New York community.

- Planned and executed a business strategy for Quad2Quad, a mobile app start-up in the ed tech sector.- Composed and edited content for site and promotional materials. - Researched and collated data to optimize campaigns and inform planning. - Coordinated offices between cities, acting as the key contact point for vendors and assuming primary responsibility for important app updates and university relationships.

- Drafted, edited, and distributed B2B press releases on a weekly basis.- Generated social media output after initiating the social media monitoring dashboard, Hootsuite. - Managed Facebook and Twitter pages, responding to inquiries, uploading promotional content, posting from events, and sharing relevant news articles.

- Wrote creative copy and marketing materials for a collective buying website.- Designed and edited online advertisements. - Increased brand visibility and built online community.- Organized promotional events to create buzz and engagement.

- Collaborated with regional merchandising team to manage in-store advertising. - Responsible for processing shipments and awareness of administrative inventory.