Ethan Sagan Chang work email
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Ethan Sagan Chang personal email
An individual self-starter with strong interpersonal skills. I keep others engaged in conversation by asking interesting and thought-provoking questions. I'm a highly flexible and adaptable individual, having studied in Malaysia, the United Kingdom and the United States.I keep myself up to date in the fields of cognitive science, technology, user experience (UX) and conversion rate optimisation (CRO). Furthermore, I have a range of data analytical skills using various software packages such as R, Microsoft Excel, SPSS, SPSS Amos, Google Analytics and others.Previously, I worked as a UX and CRO Analyst at Jaywing to improve the UX of client's websites and to ultimately increase conversions specific to our client's business objectives. This is done through vigorous experimentation, data analysis, wireframing and application of psychological/behavioral principles learned from my degree. In 2022, I researched UX insights used by Castrol for their seamless voting platform which won an award by the European Sponsorship Association for "Best Use of Digital Channels".I've worked part-time as a research assistant in psychology at the University of Essex,. In addition, while working as a research intern for ICLIF, I independently learned a complex statistical procedure (factor analysis); the results of which have been published in an academic journal (Philosophy of Coaching: An International Journal), and adapted into a theoretical framework forming the basis for my former supervisor's book (System 3 Thinking by Peter J. Webb). I collaborated with Dr. Lisi to present my undergraduate dissertation to the European Conference for Visual Perception (ECVP) in 2021. The abstract of this paper was published in the academic journal, Perception.All of my projects are available online on both my GitHub (github.com/egscape) and ResearchGate (researchgate.net/profile/Ethan-Sagan-Chang) profiles.
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Cro ConsultantMida.So -
Optimisation ManagerIdhl Apr 2024 - Oct 2024Harrogate, North Yorkshire, Gb -
Research TraineeIpsos Malaysia Oct 2023 - Mar 2024Kuala Lumpur, Wilayah Persekutuan (K.L), My -
Ux And Cro AnalystJaywing May 2023 - Jul 2023Sheffield, GbMaking our client's UX on their websites as usable, useful and aesthetically pleasing as possible to help drive conversion goals.Achievements- Formulated UX insights for Castrol's Game Changers voting platform which won an award by the European Sponsorship Association for "Best Use of Digital Channels" in 2022- Obtained a Distinction grade for the HCI course by Interaction Design Foundation (IDF)Example Projects- Increased donation conversion rate by 62% and revenue by 9% for a charity- Increased valuation conversion rate by 23.4% for a car vendor- Assisted in the establishment of the biometrics lab utilising eye tracking, facial expression analysis and EEG to assess the emotional impact of websitesSectors- Travel & Leisure, Banking, Oil & Gas, Charity, Hair & Beauty, Automotives, Wine, FoodMethods- Web Analytics (Google Analytics 3 & 4) - Wireframe prototyping (Adobe XD, Miro)- A/B testing (VWO)- Interaction Mapping & Session Recording Analysis (Hotjar)- Customer Survey (Hotjar)- Remote User Research (Userlytics)- Form Tracking Analysis (Zuko)- Tree Testing/Card Sorting (Optimal Workshop)- Attention Mapping (Neurons' Predict, Dragonfly AI)- Heuristics Review (using Shneiderman's 8 Golden Rules of Interaction Design) - Competitor ReviewClients- HSBC, Castrol, Rush Hair Salons, Euro Car Parts, The Landmark Trust, Gusbourne, Money4YourMotors, Jamie Oliver -
Ux And Cro ExecutiveJaywing Jan 2022 - May 2023Sheffield, Gb -
Undergraduate Research AssistantUniversity Of Essex Feb 2019 - May 2019Essex, East England, GbAssisted my project supervisor in the collection and analysis of data sets in regards to various studies undertaken by my department on decision making in high-risk situations. -
Research InternIclif Executive Education Center Aug 2018 - Sep 2018Kuala Lumpur Sentral, Kuala Lumpur, My- Undertook research into the subject of factor analysis at Iclif on various leadership questionnaires- Assisted supervisor with his presentation to a group of university students -
InternSarawak General Hospital Sep 2016 - Sep 2016Undertook an internship program for Sarawak General Hospital where I was shadowing nurses and doctors that were operating in the hospital as part of the neurology department.
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Marketing InternIclif Executive Education Center Aug 2016 - Aug 2016Kuala Lumpur Sentral, Kuala Lumpur, MyResponsible for managing the digital marketing presence of Iclif by conducting research for advertising promotional activities.
Ethan Sagan Chang Education Details
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University Of EssexCognitive Science -
Washington State UniversityPsychology With Cognitive Neuroscience
Frequently Asked Questions about Ethan Sagan Chang
What company does Ethan Sagan Chang work for?
Ethan Sagan Chang works for Mida.so
What is Ethan Sagan Chang's role at the current company?
Ethan Sagan Chang's current role is CRO Consultant.
What is Ethan Sagan Chang's email address?
Ethan Sagan Chang's email address is et****@****ing.com
What schools did Ethan Sagan Chang attend?
Ethan Sagan Chang attended University Of Essex, Washington State University.
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