Founding Director Of Product And Marketing
Greater Seattle Area
As founding team member, led product development from ideas to launch. Translated business goals and customer needs into product specs and managed ambitious development timelines using an Agile process. Managed cross-functional teams, conducted user testing, developed wire frames, wrote development requirements, wrote copy and otherwise managed processes to launch multiple products. Example product management accomplishments include:Tango Card Mobile: Led the development of an iOS and Android mobile app to store and manage gift cards. Tango Card Website: Led the design and development of Tango Card website, including all wire framing, UX, copywriting and testing.Gift Card API: Led a complex project to build and integrate v.1 of Gift Card API into a major marketing partner. Coordinated with partner product manager, engineers and creative. Managed brand assets and coordinated with marketing teams from Fortune 500 companies with major gift card programs. Tango Card Donations: Led the development of a product to allow customers to donate gift card value to a select group of major nonprofit partners, including the USO, National Parks Foundation and Habitat for Humanity. Managed product development and all partner relationships. In addition to product management, supported the CEO and team in a number of roles: Led early PR efforts, landing articles in Forbes Magazine (print), Mashable, Huffington Post and Geekwire; Recruited and hired a CTO, Director of Sales, Director of Operations, Creative Director and engineers; Assisted CEO with VC pitch development, business development and account management.