- Managed logistics surrounding IAMTHELIVING’s direct support of BANNERS on his tour around the UK and Europe

- Edited, planned and designed a promotional video for SMP Canada's roster (Peach Pit, Mackenzie Porter, 254Bodi, etc.) that was shown in the global A&R conference in LA- Designed social media posts to announce newly signed songwriters on the owned and operated SMP Canada Instagram page as well as E-blasts on Mailchimp regarding new releases - Helped pitch SMP global catalogue (Mother Mother, Valley, etc.) for sync placements in advertisements, film and TV- Organized schedules for the SMP team to keep track of songwriter projects, sync placements being shared worldwide and studio sessions at the in-house recording studios- Administratively supported the team at SMP in the metadata tagging and upload of hundreds of tracks to the PITCH database for sync placement consideration- Looked after the in-house recording studios, fostering outstanding songwriter sessions and ensuring that the facilities were well maintained- Pitched up-and-coming songwriters and artists to the team to help build out sessions and create opportunities for SMP songwriters

- Developed a new process for the media relations department to organize and utilize their media outlet database using the Microsoft Office mail and merge function- Participated in the coordination of online media interview logistics, liaising between artists (ie. TOBi, Tim & The Glory Boys, James Barker Band, etc.) and outlet personnel- Tracked and reported press coverage pertaining to Sony Music artists using Meltwater and Muck Rack - Researched media opportunities and pitched to media outlets, resulting in expanded reach for the media relations department - Wrote and edited a plethora of press releases, articles and posts for use on the owned and operated Sony Music Entertainment website- Attended, planned and scheduled promotion for SME artists (Loud Luxury, Swavy, etc.) at media outlets (Etalk, iHeart Radio, Shifter Magazine) to develop listener base and grow artist audiences- Helped to strategize the release of domestic artist projects (ie. Snotty Nose Rez Kids) and executed campaigns from the media relations side - Supported the marketing department at Sony Music Canada in the strategy and execution of artist release submissions for the 2024 JUNO Awards- Created and helped automate detailed Consumption and Shazam Reports, highlighting the data and chart movement of Sony Music Canada releases on a weekly basis- Submitted SME releases for Gold and Platinum certifications through Music Canada

- Executed the setup of targeted dark ads and boosted posts (Meta, Instagram, TikTok) through artist & label socials - Developed a knowledge of physical products (set-up & distribution of vinyls, cds, box sets, etc.) through the creation of 100+ sell sheets - Collaborated with WMC designers and marketing managers to build a range of media assets (print, static, video, short-form) while providing feedback to ensure the highest quality creative (ie. Kate Bush, Vance Joy, Blake Shelton) - Scheduled many social media posts on From The Vault (WMC owned & operated social channel), while writing copy, creating linkfires and selecting assets to reflect the brand- Collaborated with multiple departments within Warner Music Canada (publicity, commercial-revenue [streaming], social, radio) and organizations like WAVO, Sunrise and Exclaim! - Assisted in executing a wide range of marketing initiatives (digital, print, experiential, physical) during multiple large-scale campaigns across a variety of genres (classic rock, metal, country, hip-hop, pop, blues)- Provided in-depth analysis and project recaps to internal partners and external shareholders by analyzing campaign statistics using data collection applications- Participated in weekly global catalogue calls for project updates & territory cross-collaboration- Participated in several lunch & learns with senior leadership within different departments

- Took initiative to schedule meetings upwards of 3 times a week to collaborate with Exmiranda and Dahlia, in turn effectively developing their digital presence - Worked with these artists to produce assets such as mood boards, one sheets, strategic plans and metadata collections using Microsoft Excel- Advised and problem solved with these artists regarding their music releases to develop listener base and progress relationships with organizations such as Spotify, Complex Canada, and TikTok- Attended twice weekly mentorship meetings and workshops to improve knowledge of the music industry

- Helped prepare and successfully execute the inception of the business during the pandemic- Scheduled, managed and supervised staff on many 100+ car nights to provide the optimal experience for customers- Participated in the acquisition of grants and rights to show movies- Facilitated the allocation of 100+ tickets on a nightly basis to ensure proper flow of customer entry and venue safety- Participated in the social media marketing of a 16,000+ follower page