Strategic Advertising Campaign Development
Lake Buena Vista, Florida, United States
- Conducted in depth research and field work on the Disney brand, audience profile, and core values to develop and pitch a Disney advertising campaign.
- Collaborated with fellow students and Disney mentors on brand related assignments such as storyboards, briefs, positioning statements, data analysis, and guest personas.
- Created a number of creative deliverables to be used in social media marketing campaigns.
- Put together strategy briefs, situational analysis, segmentation schema, creative / media plans, and SWOT analysis that informed a successful advertising campaign.
- Developed a strong ad strategy and designed engaging posts focused on the Disney + & Hulu brand.
- Tracked ROI and created KPIs after pitching the final campaigns.