Strategic Advertising Campaign Development
• Conducted in depth research and field work on the Disney brand, audience profile, and core values to develop and pitch a Disney advertising campaign.• Collaborated with fellow students and Disney mentors on brand related assignments such as storyboards, briefs, positioning statements, data analysis, and guest personas.• Created a number of creative deliverables to be used in social media marketing campaigns.• Put together strategy briefs, situational analysis, segmentation schema, creative / media plans, and SWOT analysis that informed a successful advertising campaign.• Developed a strong ad strategy and designed engaging posts focused on the Disney + & Hulu brand.• Tracked ROI and created KPIs after pitching the final campaigns.