Senior Brand Manager, Paper Mate®
Newell Brands
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Ethan Sterling Email & Phone Number
Senior Brand Manager, Paper Mate®
at
Newell Brands
2 work emails found
@newellbrands.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Brand Manager, Paper Mate®
Location
Atlanta Metropolitan Area, United States, United States
Who is Ethan Sterling? Overview
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Quick answer
Ethan Sterling is listed as Senior Brand Manager, Paper Mate® at Newell Brands, based in Atlanta Metropolitan Area, United States, United States. AeroLeads shows a work email signal at newellbrands.com and a matched LinkedIn profile for Ethan Sterling.
Ethan Sterling previously worked as Senior Brand Manager, EXPO® at Newell Brands and Brand Manager, EXPO® at Newell Brands. Ethan Sterling holds Bachelor Of Business Administration (B.B.A.), Marketing from University Of Georgia - Terry College Of Business.
Company email context
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{first}.{last}@newellbrands.com
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Profile bio
About Ethan Sterling
Experienced Brand Manager with a demonstrated history of working in the consumer goods industry. Strong marketing professional with a Bachelor of Business Administration (B.B.A.) focused in Marketing from University of Georgia - Terry College of Business.
Listed skills include Leadership, Microsoft Office, Public Speaking, Microsoft Word, and 8 others.
Current workplace
Ethan Sterling's current company
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13 roles
Ethan Sterling work experience
A career timeline built from the work history available for this profile.
Senior Brand Manager, Expo®
Current
Aug 2024 - Present
Brand Manager, Expo®
Mar 2023 - Jul 2024
Brand Manager, Elmer'S®
- Brand manager of Elmer’s Children’s Activity business
- Role included end-to-end ownership encompassing product innovation, brand strategy, and management of existing portfolio
- Responsible for one direct report
- Managed creative and media planning agencies for work with Elmer’s Squishies to develop advertising targeted towards kids aged 6-12
- Oversaw product photography, video, and animation for redesigned of Elmer’s.com experience and retail.com product pages
- Drove ~2000bps in gross margin improvement of Elmer’s Squishies through VAVE of packaging and product
Apr 2022 - Mar 2023
Associate Brand Manager, Elmer’S®
- Brand manager of Elmer’s Children’s Activity business
- Role included ownership of innovation/brand strategy and project management
- Led Elmer’s expansion in Children’s Activity category developing innovation road map to deliver $60M in incremental revenue
- Initiated development of Elmer’s Squishies, a new collectable activity for kids, working with R&D, Supply Chain, Sales, and Finance
- Presented and created selling stories, including consumer insights, product benefits, portfolio strategy and pricing
- Engagement lead overseeing group of four to enact Coffee Chats program and Continuing Education Sessions with Emory University
Nov 2021 - Apr 2022
Associate Brand Manager, X-Acto® & Elmer’S®
- Brand manager of X-ACTO and Elmer’s Crafting business
- Role included end-to-end ownership encompassing product innovation, brand strategy, and management of existing portfolio
- Developed 3 year road map for X-ACTO to enter new categories with incremental revenue projections of $17M
- Managed summer intern over 10-week period
- Led SKU rationalization to improve productivity by optimizing portfolios up to 50% with minimal financial impact to the business
- Improved digital content scores through analysis and asset creation
Jul 2020 - Nov 2021
Assistant Brand Manager, X-Acto® & Elmer’S®
- Brand manager of X-ACTO and Elmer’s Retail Boards and Crafting businesses
- Role included end-to-end ownership encompassing product innovation, brand strategy, and management of existing portfolio
- Category lead at the Annual Sales Meeting presenting category updates, strategies, and innovation to over 200 team members
- Launched X-ACTO’s redesigned Electric Pencil Sharpener line leading to ~300bps in share gains to maintain #1 share position
- Drove $0.3M incremental revenue for Elmer’s Spray Adhesives through innovation in the dollar channel
- Created selling stories for customer line reviews to secure incremental business
Aug 2019 - Jun 2020
Assistant Brand Manager, Graco®
- Brand manager of Graco’s Car Seat business – Infant Car Seats and Booster Seats
- Maintained brand standards through packaging updates, eCommerce requests, and VAVE updates
- Represented category at photography and video shoots through managing samples, shots, and post edits
- Created category strategy template to assist in building innovation funnel across $1.1B market
- Led strategy across Canada for redesigned Infant Car Seat line inclusive of pricing and placement
- Analyzed and implemented pilot test for 142,000 new Car Seat Registration Cards with goal of increasing registration rates
May 2018 - Oct 2019
Brand Marketing Intern
- Worked on a team of 10 in the Brand Development department for Graco® Children’s Products
- Worked with Supply Chain and Customer Service to fulfill the 2017 Graco®/Safe Kids World Wide Grant
- Analyzed 450 car seat orders to understand how distribution impacted underserved communities
- Became a Certified Passenger Safety Technician through Safe Kids Worldwide
May 2017 - May 2018
Uga Career Center Brand Ambassador
- Analyzed the social media impact of brand ambassadors within the university
- Developed and implemented new ideas with social media to increase awareness and attendance at Career Center events
Jan 2017 - Dec 2017
Vice President Of Special Events
- Co-Ed Marketing, Management, and Sales Business Fraternity
- Placed 2nd in a national marketing/management case study competition against twenty other schools
- Worked with a $15,000 dollar budget each semester
- Organized 5+ events a semester with 200 members
- Interviewed and mentored new members to assist with recruitment
Dec 2016 - Dec 2017
Secretary And Grant Writer
- Searched for various grants to raise money for the organization
- Bought, packed, and distributed backpacks filled with food, clothes, and toiletries
Dec 2015 - Apr 2016
Team Member
- Worked with a team of 7+ members to serve 100+ customers an hour
- Built relationships with repeat customers and the Johns Creek community
- Multitasked by placing orders, making drinks, and packing bags at the same time
- Performed managerial tasks, such as counting cash registers and depositing money, while still at Team Member status
May 2013 - Jun 2014
2 education records
Ethan Sterling education
Bachelor Of Business Administration (B.B.A.), Marketing
University Of Georgia - Terry College Of Business
Education record
University Of Oxford
FAQ
Frequently asked questions about Ethan Sterling
Quick answers generated from the profile data available on this page.
What company does Ethan Sterling work for?
Ethan Sterling works for Newell Brands.
What is Ethan Sterling's role at Newell Brands?
Ethan Sterling is listed as Senior Brand Manager, Paper Mate® at Newell Brands.
What is Ethan Sterling's email address?
AeroLeads has found 2 work email signals at @newellbrands.com for Ethan Sterling at Newell Brands.
Where is Ethan Sterling based?
Ethan Sterling is based in Atlanta Metropolitan Area, United States, United States while working with Newell Brands.
What companies has Ethan Sterling worked for?
Ethan Sterling has worked for Newell Brands, The University Of Georgia, Pi Sigma Epsilon, University Of Georgia, The Backpack Project, Inc., and Chick-Fil-A-Franchise.
How can I contact Ethan Sterling?
You can use AeroLeads to view verified contact signals for Ethan Sterling at Newell Brands, including work email, phone, and LinkedIn data when available.
What schools did Ethan Sterling attend?
Ethan Sterling holds Bachelor Of Business Administration (B.B.A.), Marketing from University Of Georgia - Terry College Of Business.
What skills is Ethan Sterling known for?
Ethan Sterling is listed with skills including Leadership, Microsoft Office, Public Speaking, Microsoft Word, Social Media, Teamwork, Event Planning, and Time Management.
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