• Brand manager of Elmer’s Children’s Activity business• Role included end-to-end ownership encompassing product innovation, brand strategy, and management of existing portfolio• Responsible for one direct report• Managed creative and media planning agencies for work with Elmer’s Squishies to develop advertising targeted towards kids aged 6-12• Oversaw product photography, video, and animation for redesigned of Elmer’s.com experience and retail.com product pages• Drove ~2000bps in gross margin improvement of Elmer’s Squishies through VAVE of packaging and product• Collaborated with R&D, Supply Chain, Sales, and Finance to launch Elmer’s Squishies on time and in full securing national distribution• Partnered with external agencies to create digital experience that enhances physical play of Elmer’s Squishies• Responsible for monthly POS reports covering category performance, competitive analysis, and actionable insights to improve trends• Engagement lead overseeing group of four responsible for Coffee Chats, Continuing Education, Headshots, and Lunch n’ Learns• Selected as a top five finalist out of 400 individuals for Best New People Leader Award in 2022

• Brand manager of Elmer’s Children’s Activity business• Role included ownership of innovation/brand strategy and project management• Led Elmer’s expansion in Children’s Activity category developing innovation road map to deliver $60M in incremental revenue • Initiated development of Elmer’s Squishies, a new collectable activity for kids, working with R&D, Supply Chain, Sales, and Finance• Presented and created selling stories, including consumer insights, product benefits, portfolio strategy and pricing• Engagement lead overseeing group of four to enact Coffee Chats program and Continuing Education Sessions with Emory University

• Brand manager of X-ACTO and Elmer’s Crafting business• Role included end-to-end ownership encompassing product innovation, brand strategy, and management of existing portfolio• Developed 3 year road map for X-ACTO to enter new categories with incremental revenue projections of $17M• Managed summer intern over 10-week period• Led SKU rationalization to improve productivity by optimizing portfolios up to 50% with minimal financial impact to the business• Improved digital content scores through analysis and asset creation• Presented and created selling stories for customer line reviews to secure incremental business• Selected as subject matter expert responsible for training new hires • Responsible for monthly POS reports covering category performance, competitive analysis, and actionable insights to improve trends• Created Coffee Chats program to encourage networking across Newell’s Learning and Development segment

• Brand manager of X-ACTO and Elmer’s Retail Boards and Crafting businesses• Role included end-to-end ownership encompassing product innovation, brand strategy, and management of existing portfolio• Category lead at the Annual Sales Meeting presenting category updates, strategies, and innovation to over 200 team members• Launched X-ACTO’s redesigned Electric Pencil Sharpener line leading to ~300bps in share gains to maintain #1 share position• Drove $0.3M incremental revenue for Elmer’s Spray Adhesives through innovation in the dollar channel• Created selling stories for customer line reviews to secure incremental business• Responsible for monthly POS reports covering category performance, competitive analysis, and actionable insights to improve trends

• Brand manager of Graco’s Car Seat business – Infant Car Seats and Booster Seats• Maintained brand standards through packaging updates, eCommerce requests, and VAVE updates• Represented category at photography and video shoots through managing samples, shots, and post edits• Created category strategy template to assist in building innovation funnel across $1.1B market• Led strategy across Canada for redesigned Infant Car Seat line inclusive of pricing and placement• Analyzed and implemented pilot test for 142,000 new Car Seat Registration Cards with goal of increasing registration rates• Filmed, edited, and released Consumer Service How-To Videos for entire Graco brand• Led 40 volunteers on the Graco Booth for the Atlanta Public Schools Back to School Bash

• Worked on a team of 10 in the Brand Development department for Graco® Children’s Products• Worked with Supply Chain and Customer Service to fulfill the 2017 Graco®/Safe Kids World Wide Grant• Analyzed 450 car seat orders to understand how distribution impacted underserved communities• Became a Certified Passenger Safety Technician through Safe Kids Worldwide

• Analyzed the social media impact of brand ambassadors within the university• Developed and implemented new ideas with social media to increase awareness and attendance at Career Center events

• Co-Ed Marketing, Management, and Sales Business Fraternity• Placed 2nd in a national marketing/management case study competition against twenty other schools• Worked with a $15,000 dollar budget each semester• Organized 5+ events a semester with 200 members • Interviewed and mentored new members to assist with recruitment

• Searched for various grants to raise money for the organization• Bought, packed, and distributed backpacks filled with food, clothes, and toiletries

• Worked with a team of 7+ members to serve 100+ customers an hour• Built relationships with repeat customers and the Johns Creek community• Multitasked by placing orders, making drinks, and packing bags at the same time• Performed managerial tasks, such as counting cash registers and depositing money, while still at Team Member status