Email Marketing Manager
Current-Responsible for managing end-to-end email marketing practices & processes including email production (including HTML coding), QA, deployment, and campaign optimization focused on customer, operational & lead generation-Work with senior email marketing leaders to ensure appropriate campaign set ups, configurations & links for daily email deployment-Collaborate with the marketing team members to develop automated email workflows and drip campaigns using marketing automation platforms-Own reporting & analysis of email programs using Pardot & Salesforce and other reporting tools. Work with creative teams when necessary to create engaging email templates for custom campaigns-Ensure all compliance related needs for financial services industries are adhered to