Marketing Communications Intern
• Conducted in-depth market research to identify potential product testers while ensuring diversity and inclusion, fostering brand development in the Atlanta community, increasing brand exposure, and collecting data to meet the client's project requirements.• Created and planned events with local universities and businesses in the greater Atlanta area, increasing brand engagement and tester sign-ups to meet the required daily tester capacity.• Collaborated with team members at Applause to ensure successful new user sign-ups, promote project marketing campaigns on various social media platforms, post new projects on job boards, and update referral networks.• Researched new ideas and innovations with our community and on-site testing team to develop new incentives for testers and foster collaboration with the tech community in Atlanta.
