Ethar El Shabrawy Email & Phone Number

Cairo, Egypt And Dubai, Uae

ACME Engagement Solutions, (part of ACME Group) is a unique agency that is specialized in creating engagement platforms and interactive solutions and creating customer experiences in Africa, Middle East and the GCC, serving and empowering both consumers and businesses, catering: • Experiential Marketing, gaming and interactive on ground activations. Our solutions are highly innovative, effective and measurable• Facebook apps, Web, mobile and software development• Digital Hospitality and dining solutions• Digital retail display including Digital shelves, Digital Signage solutions, and ordering software and hardware• Digital education solutions• Enterprise business platformsOur core value stems from our name, "the highest point as of achievement, one that represents perfection; summit; peak"; we are committed to taking our clients there. “Going the extra mile” is our unique and common practice to insure novelty, creativity, satisfactions and achievement. Our mission is to continuously introduce new services that adds-value to customers, and engages with their daily activities, through providing a turn-key solutions, ultimately aiming at creating interactivity between consumers and brandsWe've worked with national as well as multinational companies such as Coca Cola, Unilever, Mondelez, BMW, Nestle, Philips, Mobinil, Mars, Vodafone, Concord Plaza, CFC, Pepsi Co, and many others where we've provided unique and customized interactive solutions that has achieved and exceeded the campaign objectives. With an office in Cairo and Dubai, and affiliate offices in KSA, Qatar, and Lebanon, we provide solutions that is catered to each audience with the same mission of adding valueinfo@acme-group.net

Setting the overall communiation objectives and negotiations for Mobinil, Danone Dairy, Danone Baby Nutrition, McDonald's, LinkDOTNET, General Motors and Credit Agricole EgyptLeading a team of supervisors and young professionals to deliver media plans, competitive analysis, research and ongoing non traditional ideas/mediums for clients

-Setting the overall communication strategy for Mobinil-The Leading Mobile Operator in Egypt, and Danone-The number 1 Yoghurt in Egypt-Understanding the clients' marketing objectives and strategies, and ensuring media objectives are on target-Negotiating and finalizing major media negotiations for clients, ensuring best deals and efficiency of their budgets-Identifying opportunities for the clients based on market research and consumer insights, adding value to their business-Integrating the newly developing Digital media along with the traditional media of TV, Print and Radio-Presenting creative/non-traditional media solutions to the client-Leading a team of young professionals, providing them with guidance in proper methods of preparing, evaluating and implementing media plans

-Managing the Media activities for Mobinil, OTV Satellite Channel, LINKdotNET, DAMAC, New Giza and Palm Hills Development (Last three are Real Estate giants) -Actual role of Media Supervisor on most of those accounts-Part of the winning team for the Cadbury and Coca-Cola accounts-Finalizing deals (TV, Radio, & Press) for the clients-Build and maintain media knowledge of the Egyptian market, and consumer -Personally developed the internal system for Mobinil, which is now being treated as the manual and blueprint for other clients in the company

-Responsible for the execution of all media planning and buying for Mobinil-Combine creative thinking with factual analysis to develop and execute best thought out media plans based on Mobinil's marketing direction-Researching competitor's activities-Working closely with media sales representatives, vendors and suppliers

Handling all day to day work on Mobinil

Marketing Certificate, Future Leaders Of Marketing

Masters, Business Administration

Ba, Business Administration With A Concentration In Marketing

Activities and Societies: SIFE

Business/Mis

Year abroad

American High School Diploma

Post Grad Certificate, Goldman Sachs 10,000 Women Entrepreneurship And Leadership (Wel) Program