Ethelbert Williams Email and Phone Number
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• 23+ years commercial leadership experience across B2C and B2B sectors• Global leader able to champion transformational hyper growth and drive capability: brand strategy, digital, e-commerce and customer acquisition • Extensive consumer marketing and product development in CPG, tech and start-ups• Proven track-record managing budgets and owning P&L responsibilities• Robust knowledge of the crypto ecosystem and strategies to drive crypto adoption, Bitcoin, etc • Understanding of decentralized finance and financial technology• Expertise in championing dynamic teams, strategic thinking, creative problem solving and fiscal resourcefulness• Guest lecturer – Northwestern UniversitySpecialties: Data Collection/Analysis, Consumer Understanding, Brand Equity & Communication, Marketing Plans, Design Principles/Processes, Pricing, Ad Development, Media Planning, Interactive, Customer Marketing, Concept Development & Communications Development, Strategic Influencing, Digital and Data Transformation, Data Strategy, Data Management, Data Governance, Data Monetization, Data Science, Data Engineering, Agile and Scrum Methodologies, Data Mining, Segmentation, Clustering, Machine Learning, Personalization, Experience Science, Behavioral Science, Emotional Analytics, Supply Chain Management, Talent, HR capability builder
Pepsico
View- Website:
- pepsico.com
- Employees:
- 146948
- Company phone:
- 0800 274 777
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Head Of Marketing, Retail Media Search And Dtc PerformancePepsicoChicago, Il, Us
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Head Of Retail Media Search & Dtc MarketingPepsico Apr 2024 - PresentPurchase, New York, Us
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Board Of DirectorsNsf International Dec 2020 - PresentAnn Arbor, Mi, UsAppointed to the Board of Directors for NSF International which aligns with my passion to help protect and improve global human health. NSF International is an independent organization that facilitates standards development, product certification, testing, auditing, education and risk management for public health and the environment. I’m thrilled to work with an organization committed to protecting and improving human health and the environment on a global scale. Current Chair of the HR & Compensation Committee, Member of the Audit & Finance Committee (2020-2023) -
Adjunct Lecturer, Digital Media & InnovationNorthwestern University Jun 2017 - PresentEvanston, Il, UsI teach graduate courses focused on digital media, innovation and brand strategy at Northwestern University’s Medill School of Integrated Marketing Communications. The classes are intensive lab immersions including research, business cases and project engagements with leading global brand executives and marketing technology startups. -
President, Board Of DirectorsThird Coast Percussion Oct 2007 - PresentChicago, Illinois, UsI currently serve as President of the Board of Directors for Third Coast Percussion, a Grammy Award-winning Chicago-based percussion quartet. For more than eighteen years, the ensemble has created exciting and unexpected performances that constantly redefine the classical music experience. The ensemble has been praised for “commandingly elegant” (New York Times) performances, the “rare power” (Washington Post) of their recordings, and “an inspirational sense of fun and curiosity” (Minnesota Star-Tribune). Third Coast Percussion has commissioned and premiered new works by Philip Glass, Jlin, Tyondai Braxton, Augusta Read Thomas, Devonté Hynes, Georg Friedrich Haas, Donnacha Dennehy, Glenn Kotche, Christopher Cerrone, David T. Little and today’s leading up-and-coming music creators through its Currents Creative Partnership program. The organization has also always maintained strong ties to the vibrant artistic community in their hometown of Chicago. Co-Chair of the Marketing Committee (2019-2023) -
MentorMhub Chicago May 2017 - PresentChicago, Illinois, Us -
Mentor1871 May 2017 - PresentChicago, Il, Us -
Sports Nutrition Advisory BoardSpread The Love® 2024 - PresentLos Angeles , Ca, Us -
Head Of EcommerceKenvue May 2023 - Dec 2023Skillman, New Jersey, UsHead of eCommerce at Kenvue, a new pure play consumer health company previously known as Johnson & Johnson Consumer Health.Leading Amazon, Pure Play & LMD (last-mile delivery sales channels).Brands include Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec®. -
Head Of EcommerceJohnson & Johnson Aug 2021 - Dec 2023New Brunswick, Nj, UsLeading the Customer Development organization accountable for eCommerce sales across the Johnson & Johnson Consumer Health portfolio of iconic global brands.Brands include Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec®. -
Board Of DirectorsDelta Institute Aug 2021 - Aug 2023Chicago, Il, UsDelta Institute is a nonprofit think tank leading solutions to yield social, environmental, and economic benefits for communities.The organization’s mission aligns with my personal passion to fix the environmental and economic issues impacting communities of all sizes through disinvestment, inequity, and policy decisions. Disproportionate consequences have been borne by communities that have not historically had a voice, capacity, or resources to change or challenge the environmental and economic problems they face. Delta Institute exists to change this narrative.I also serve on Delta Institute’s Development Committee. -
Advisory CouncilInstacart 2021 - 2023San Francisco, Ca, Us -
Advisory BoardShoptalk 2021 - 2023New York, Ny, Us -
Director, EcommerceThe Boston Beer Company Sep 2020 - Aug 2021Boston, Massachusetts, UsOnline Grocery Delivery | Click & Collect | Last Mile Fulfillment | Performance Media | New Channels & Partnerships -
Head Of EcommerceThe Boston Beer Company Jan 2018 - Sep 2020Boston, Massachusetts, UsLeading eCommerce marketing & sales growth for The Boston Beer Company's portfolio of brands (Samuel Adams, Angry Orchard, Twisted Tea, Dogfish Head and TRULY Hard Seltzer).Scaling digital commerce and distributor channels: Amazon, 1P, D2C, B2B, Pureplay, Omnichannel.Partner strategies including Instacart, DoorDash, Uber, Postmates, Drizly and Minibar.
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Committee MemberNational Beer Wholesalers Association 2018 - 2021Alexandria, Virginia, Us -
Chief Marketing OfficerInstanatural Mar 2016 - 2017Orlando, Fl, UsGlobal e-commerce skincare, cosmetics and personal care company redefining the standard of care through nature-inspired solutions.Drove global brand development, integrated marketing and sales strategy.Transformed the business through accelerated ecommerce marketplace growth beyond Amazon with successful launches at Walmart.com, Jet.com, iHerb.com and other e-tailers. -
Marketing DirectorKimberly-Clark May 2015 - Mar 2016Irving, Tx, UsDrove ecommerce sales strategy across key accounts including Amazon, Walmart.com, Target.com, CVS.com and Walgreens.com -
Global Brand DirectorKimberly-Clark May 2013 - May 2015Irving, Tx, UsHead of global Kimberly-Clark Professional marketing team accountable for portfolio brand strategy, integrated marketing and digital brand experience.
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Integrated Marketing & Digital RevenueConsultant 2010 - 2013Consultant leading brand development and strategic digital projects. Drove engagements with publishers and digital companies to capture revenue opportunities by scaling advertising, distribution and business development initiatives.Served as Head of Marketing for Total Beauty Media (Acquired by Evolve Media), 2011-2013
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AdvisorTuro 2009 - 2013San Francisco, Ca, Us -
Head Of MarketingNokia 2008 - 2010Espoo, Southern Finland, FiLeading extensive global cross functional and agency team driving innovation within new ventures organization based out of Nokia's central London design studio. -
Global Director - Integrated MarketingStarcom Mediavest Group 2007 - 2008Chicago, Il, Us -
Global Brand Manager (Axe)Unilever 2005 - 2007Blackfriars, London, Gb -
Brand ManagerL'Oreal Paris 2004 - 2005Paris, Fr -
Brand Management (Olay)Procter & Gamble 2001 - 2004Cincinnati, Ohio, Us
Ethelbert Williams Skills
Ethelbert Williams Education Details
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Northwestern UniversityJournalism
Frequently Asked Questions about Ethelbert Williams
What company does Ethelbert Williams work for?
Ethelbert Williams works for Pepsico
What is Ethelbert Williams's role at the current company?
Ethelbert Williams's current role is Head of Marketing, Retail Media Search and DTC Performance.
What is Ethelbert Williams's email address?
Ethelbert Williams's email address is kg****@****ape.net
What is Ethelbert Williams's direct phone number?
Ethelbert Williams's direct phone number is +140736*****
What schools did Ethelbert Williams attend?
Ethelbert Williams attended Northwestern University.
What are some of Ethelbert Williams's interests?
Ethelbert Williams has interest in Mobile, Clean Technology, Health Care, Consumer Internet, Enterprise Software.
What skills is Ethelbert Williams known for?
Ethelbert Williams has skills like Integrated Marketing, Brand Management, Marketing Strategy, Marketing, Strategy, Marketing Communications, Digital Marketing, Advertising, Media Planning, Market Research, E Commerce, Social Media Marketing.
Who are Ethelbert Williams's colleagues?
Ethelbert Williams's colleagues are Mike Ostien, Hastings Chikumba, John Dixon, Cj Pedone, Mba, Eric Powell, Steven Franco, Dakota Moore.
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