goldenphimarketing.comA full-service marketing and branding agency, creating and executing customized strategies for companies across all industries, from small businesses and pre-launch startups to late-stage corporations. Expertise in all areas of Marketing and Branding, including:• Omnichannel B2C and B2B marketing• Brand building and narrative creation• Go-To-Market Strategy creation and execution• D2C e-commerce• Social Media and Influencer strategy• Content creation, execution, and marketing• Media planning & buying• Lead generation through advertising, SEO, landing pages, etc. (Above The Line and Below The Line marketing)• CRM platforms• Data and Analytics• Adobe Creative Cloud

Head of Marketing for the Shoutout digital/mobile app platform. Owned and was responsible for the go-to-market launch, including all branding, and omnichannel traditional (OOH/TV/Radio/etc.) and digital (PPC/DSP/etc...) marketing strategies.

Executive Team leader, reporting to the CEO. Responsible for all marketing, branding, PR and customer service functions across the company.- Oversaw all field brand and marketing functions, including New Store Openings, events, partnerships, store signage, press relationships, and all above the line marketing (OOH, TV, Print, Radio)- Responsible for creating, implementing, and evolving the brand mission and strategy, from logo mark, font, brand guidelines, app and kiosk UX/UI designs, ad assets, and organic social assets, all the way to in-store physical design and layout to create the most appealing experience and tell the right brand story for all guests- Responsible for all biz/dev and sponsorship relationships- Responsible for the honeygrow app, the most important place for guests to order food and gain loyalty. - Owned design updates, content, loyalty rewards and the full roadmap of app evolution.

Consumer and brand marketing, focused on acquisition, retention, and win-back for the Apple Music app.• Strategized and executed brand and content marketing to drive new trials and subscriptions for Apple Music, focusing on driving CPA down and LTV up• Coordinated strategy to execute Above The Line and Below The Line marketing spends across the media mix, including Digital Display, Paid Social, SEM, SEO, Organic Social, OOH, TV, etc.• Cross-Functional Marketing Lead for Apple Music, building strategy across the entire Apple ecosystem, including Apple Pay, Apple Retail, Apple News, HomePod, Apple Music on Android, etc.• Student Marketing lead, working with various internal and external stakeholders across brand, content and product, and over 60 Apple college reps across the US to build awareness and engagement for the $4.99/mo value proposition• Ran partnership across Apple Pay’s “Lose Your Wallet” campaign with universities and cities across the nation• Key stakeholder for Apple Music’s brand marketing campaign to build awareness for Apple Music by transforming the app’s music note logo into various brand designs and marketing these “Notes” via all Digital and ATL channels

- Oversaw and managed day-to-day strategy for the entire U.S. team (8 members), to build and implement marketing campaigns for priority artist album releases.- Collaborated with Artist Marketing / Consumer Marketing teams to execute off-platform marketing spends across the media mix (Out Of Home, Digital, TV, etc…)- Worked with various brands like Playstation, Starbucks, Netflix and Tinder, among others, incorporating Spotify’s platform and the company’s marketing, to build better, more robust experiences for fans and potential fans.- Worked with Twitter, Facebook, and other social media / tech companies to collaborate and enhance marketing campaigns and platform usage through creative campaigns that emphasize the best of both platforms at once.

Oversaw marketing process and strategy for Rostrum's label and management artists.Head of Digital for Rostrum - Day-To-Day digital strategy, online brand development, and online marketing for Rostrum's brand, as well as all label and management artists.

Head of Digital for Rostrum Records' artists Wiz Khalifa, Mac Miller, Vali, Boaz, TeamMate, Donora

Develop strategy and advance the growth of Rostrum Records and its artists/brands through online and mobile marketing, social media, online advertising, e-commerce, analytics, digital sales, etc...Artists include: Wiz Khalifa, Mac Miller, Donora, Scott Simons, Vali Porter

Oversaw digital marketing progress, strategy, and implementation of Global and European priority artist projects for 18 European Sony Music Offices.

Digital Marketing for the Global Marketing department. Developed the digital and online marketing skills of the Sony Music affiliate offices around the world to help maximize artist/brand success in those markets.