Etienne Baretta Email & Phone Number

France

Asnières-Sur-Seine, Île-De-France, France

Asnières-Sur-Seine, Île-De-France, France

Région De Boulogne-Billancourt, France

KA Portfolio : Boulanger, Amazon, Auchan, Electrodepot, LDLC Group, Systeme U, Conforama, BUT, La Poste Mobile, Cora, Bureau Vallée.- Management and business development of Retail Key Account (CES, Hypermarkets & Online)- Business follow up : Sell in / Sell out strategy, Forecast by Account, Budget control and Revenue/Profit analysis- Negotiation of contracts, annual targets, ranging / launch and promotions with strategic partners- Part of the commercial strategy definition by Key Account- Competitive intelligence: GfK studies / benchmarks / technology and products competitive intelligence

Région De Paris, France

KA Portfolio : Fnac, Darty, Boulanger, Leclerc, Auchan, Avelis.- Day to day management and development of a customer portfolio (Specialist, Hypermarket, Operator)- Business monitoring with brands and customers: sell in forecast, sell out analyse, turnover and margin- Negotiation: annual target and contract, product ranking, retail and online promotional operations- Promote brands and products via commercial strategy: launch event, first to market and dedicated offer- Competitive intelligence: GfK studies / benchmarks / technology and products competitive intelligence

Asniere

Sales and buying strategy (smartphone, mobile audio & connected product) for PIXMania.com on 14 countries. Team management : 3 persons.- Responsible for turnover, margin and stock rotation (30M€ on 14 countries)- Definition of buying policy and negotiations with brands- Definition of trade marketing activities (Online and Offline campaigns)- Marketing Budget negotiations and Online market promotional plan - Coordination with connected departments (marketing, traffic, supply chain, finance...)

Asnieres

- Implementation of the European trading sales strategy over 14 countries with sales and margin control / negotiations with brands- Forecasting: deals recommendations and product range management by country and price point- Sales promotion: Online product promotion in collaboration with traffic & marketing teams- Weekly Analysis of market Data (sell out) via GfK and competition benchmark by country

La Plaine Saint Denis

- Product life cycle management, media plan creation, pricing strategy, and profit margin control- Retail management: set up action plans by customer / with Headquarter, weekly Forecast - Marketing presentation and support for Key Account Managers during customers ‘meetings- Market intelligence: weekly and monthly analyze of GfK data / strategic analyzes and benchmark

Paris

- Competition benchmark : update competition book, create a monthly newsletter, pricing analysis and specific marketing studies. - Sales analysis : weekly and monthly reporting by product category, by area and new product focus. - Product launch : brainstorming for new ideas, marketing brief, moodboards presentation to the top management. - Sales tools development : product news for staff training and worldwide subsidiaries - specific engagement : product shooting, board creation, specific market studies

Courbevoie

- GfK data Market study, marketing tools: communicate product specifications and positionning- Product launch: product positioning & benchmark, Trade Marketing, price analyze- Project management with « vente-privee.com », creation of the product offer, price offer, briefing creative agency / ROI analyzes; Turnover impact: 613 000 euros TTC.

Vaucresson

- In charge of the weekly activity reporting- Re-marketing projects (suppliers management, product presentations)- Sales tools conception (brochures, ATM)- Site management

Région De Marseille, France

In charge of 87 points of sale (Hyper and Supermarket), participation in local marketing planPromote everyday special offers in shelves; Target reached by 115%

Master En Management, Marketing, Communication

Concours Hec, Classes Preparatoires Hec Option Économique

Baccalaureat Es Mention Bien, Economie